FIVE KINGS. ONE THRONE. “Spectacular” “Magnificent” The Huffington Post The Wall Street Journal “A Thrilling “Scope and Grandeur Return to “ ” Like Nothing Else Brilliance” on Television” The Hollywood Reporter People Daily Variety For more information on licensing opportunities, please contact Josh Goodstadt: [email protected] / 212-512-7047 For retailer inquiries, please contact Michele Caruso: [email protected] / 212-512-7391 About HBO Game Of Thrones Audience HBO is the highest rated brand on cable and the ¤ Game Of Thrones is the second highest-rated most honored network on television, winning 19 cable series behind True Blood® year-to-date. Primetime Emmys® in 2011 (more than any other television network for the tenth year in a row) and ¤ The first episode for Season 2 has been watched 3 Golden Globes® in 2012. by over 12 million viewers, exceeding last season’s average (9.3 million viewers per episode). ® About Game Of Thrones ¤ It’s the #1 rated program on HBO’s Emmy®-winning original series (based on Sky Atlantic in the UK. George R. R. Martin’s best-selling book series A Song of Ice And Fire) debuted ¤ Game Of Thrones is April 2011. An epic fantasy set enjoyed by both in the fictitious world of men and women, Westeros (reminiscent of with men Dragon Egg Medieval Europe) in which representing Necklace magic exists and the 58% of the seasons can last for many audience and years. Game Of Thrones women 42%. follows the struggles of fierce rivals as they fight for control of the kingdom. Game Of Thrones Fans ¤ Fan engagement remains one of the highest ever Iron Throne seen for a show given the vocal and enthusiastic Paperweight diehard fans of the book series. ¤ In 2011, Game Of Thrones collected 11.8 million visits (17% of total HBO.com visits), landing as the second most visited franchise for the year Game Of Thrones Franchise (following True Blood). The franchise also notably ¤ The HBO.com Shop sold more Game Of tallied 8.2 million streams (17% of total HBO.com Thrones licensed product during Season 1 streams), the second highest video views for the than that of any other first season HBO show. year (also following True Blood). ¤ Game Of Thrones is currently the top performing ¤ Game Of property on the HBO SHOP in the US and UK, Thrones accounting for 50% and 65% of sales, respectively. has amassed more than The Season 1 DVD and Blu-Ray released in the ¤ 2.6M Facebook US on March 6, 2012. It is the #1 TV-on-DVD and fans and over 320,000 TV-on-BD title of 2012 year-to-date. Twitter followers and ¤ Game Of Thrones Season 1 was the most continues to grow. successful DVD franchise launch in HBO series history, and it set HBO records for units sold Daenerys and Dragon Bust and most digital downloads in its first week of release. 2012 2013 Nov/ Dec/ March April July Sept Oct Dec Jan 2013 March April Season 1, Season 2, San Inside HBO’s Halloween Holiday Game Of Season 2, Season 3 DVD U.S. On-Air Diego Game Of Thrones Oct. 31 Promotion Thrones DVD U.S. On-Air Release April 1, Comic Hardcover Book MMORP Release Date TBD March 6, 2012 Con Sept. 19 Game Date TBD 2012 July 12-15.