www.kstarlive.com Blockchain for K-Pop Concert & Incentivised Hallyu Community The 1st Hallyu Crypto Currency by KStarLive.com (+8.9M Subscribers) www.kstarlive.com The equation of concert planning has always started from and consisted of concert producers, organizers and artists. KStarCoin plans to change that equation. KStarLive will implement a crowdfunding and marketing influencer protocol to provide a pre-sale + promotional event discounts to fans, while partnering up with influencers (which may include fans/users) within the platform for self-promotion of the event. This allows fans to support their favorite artists and significantly increase the ability of concerts, of their favorite artists, to take place in Korea and their local country. This is accomplished by introducing a smart-ticketing protocol built upon the Ethereum blockchain that will facilitate the sale of event tickets by issuing smart tickets to wallet addresses on the blockchain. The owner of such a smart ticket is also free to anonymously sell his or her ticket but has to do so within the decentralized infrastructure of the protocol. This ensures that ticket trades are done safely and within a set price margin. Also, influencers are individuals who have a large social media following and are paid by brands in an effort to direct some of their traffic to said brands. Though it is a common practice, it has its challenges since the terms of the contracts vary from brand to brand and influencer to influencer, without transparency. Blockchain-based smart contracts can be written to reduce potential conflicts arising during cross- promotional engagements. These self-executing smart contracts can automatically pay the influencer once he or she has published the agreed-upon promotional content. This would alleviate any potential issues between the advertiser and the influencer as the terms of the contract and the payment obligation would be coded into the smart contract. There are also value added to original players in the market. Ticket fraud and secondary ticket prices are problems that had artists and their fans have worried about since the times of Shakespeare and Seo Taiji. At least 1/4 of all tickets sold are purchased via bots or scammers and resold at prices that are 200 - 300% or even up to 1000% of the original price. The ticket market is non-transparent, and inexplicable transaction costs added to tickets are common practice among ticketing companies. The solution is a blockchain based event ticketing protocol used booking companies and marketing influencers that will make secondary market ticket prices and ticket fraud occurrences disappear. The protocol will offer these features while providing absolute transparency for all parties involved from the artist to the fan. www.kstarlive.com 01. KSTARCOIN OVERVIEW 02. KSTARCOIN AND VALUE PROPOSITION 03. WHAT IS KSTARLIVE ? 04. KSTARLIVE.COM GROWTH POINT 05. BLOCKCHAIN DISRUPTION OF SOCIAL MEDIA 06. KSTARLIVE USER PROFILE 07. CURRENT GLOBAL K-POP STATUS & K-POP MARKET SUMMARY 08. KOREAN HALLYU MARKET SUMMARY 09. TICKET INDUSTRY MARKET SUMMARY 10. WHY KSTARCOINOMY? 11. KEY BUSINESS MODELS AND KSTARCOIN 12. KSTARLIVE ROAD MAP 13. KSTARCOIN DISTRIBUTION AND FUND DISTRIBUTION PLAN www.kstarlive.com Operating for over the past two years, KStarLive.com has built a follower base of over 8.9 million users, confirming that Korean culture, K-pop, and K-dramas are loved by millions of fans around the world. A new word called "Hallyu," as known as "K-pop" or "Korean Wave" was created and is widely recognized by fans and non-fans around the world. Our service delivers news and contents available on Youtube, Facebook, Twitter, NAVER, and other platforms to fans around the world, tailored to the level various of the fans. Non-Korean speaking fans of K- Pop around the world have always had difficulty in receiving information, news and current events due to the lack of service tailored to their languages. KStarLive is a platform that allows Non-Korean fans to exchange and engage in a manner that they have not been able to before. During our 21 months of operating KStarLive.com, we realized that there are a lot of difficulties that international fans encounter. Despite the fans' great interest and love for Korean culture, there are limited methods and channels for fans to follow the stars they love. Moreover, it is especially difficult for foreign fans to have a chance to see their favorite K-stars performing in their own individual countries. Given the number of challenges, such as language, limited channels of communication, limited media support, payment barriers and etc, it is difficult for foreign fans to engage and communicate with the Hallyu stars they would like to support. We now live in a world where we can communicate beyond language and cultural barriers in an instant. This environment makes it especially crucial for the culture related business to interact bilaterally between suppliers and consumers through communication, rather than a one-sided delivery relationship from the supplier to the consumer. When we became interested in the growth of Hallyu, our goal was to create a communication and content oriented service between fans and Hallyu stars. We believe that this goal will be achieved faster, safer, and more transparent with KStarLive platform by integrating our blockchain technology in a decentralized ecosystem. We believe that our platform will also lead to a stronger global adoption which will also benefit existing parties in the ecosystem (agencies, stars, and fans). Through KStarCoin, we will be able to make our services more accessible to fans around the world and make it easier and faster to communicate with Hallyu stars (see figures of KStarCoinomy included in this Whitepaper). With KStarCoin, non-Korean fans will be able to crowdfund and purchase products and services such as buying their favorite stars presents and crowdfunding concerts in their respective countries. Moreover, fans will be able to safely purchase Korea-related products, including K-pop performance tickets and souvenirs. KStarCoin can effectively solve the payment issue for fans in many parts of South East Asia and allow them to purchase goods safely and conveniently. In addition, Hallyu stars will be able to actively communicate with fans around the world through our service and KStarCoin. KStarLive.com and KStarCoin will grow together with the growth of Hallyu, which has shown continuous growth globally in both Western and Eastern markets. www.kstarlive.com 1) Incentivized Hallyu Community Platform - The idea of creating KStarCoin began from a simple belief of fair distribution of value. With our project, we believe that we can solve many of the existing issues in the current environment. Our Project will be able to create value to the fans of Hallyu (“The Korean Wave”). Using blockchain technology, we will be able to accurately reward users that create value. Any activity that generates traffic (such as creating content, reading, sharing) will be rewarded. Currently, fans of Hallyu are creating valuable, high quality content on SNS platforms but the monetary value is retained by the platforms. Through our platform, we will distribute value in a logical and proper manner. Content = Traffic = Value → Traffic Generators. 2) Ticketing and Crowdfunding with KStarCoin - Ticketing & Crowdfunding Participants: As previously stated, foreign fans of Hallyu have had limited opportunities to see their favorite stars perform in their home countries. KStarCoin will enable fans to crowdfund and bring their favorite stars to their home country - Event Organizers & Agencies: Although there are some K-pop concerts in non-major countries around the world, event organizers and agencies were reluctant to host a concert in new countries due to the risk associated with conducting business in a foreign country. From investment issues to finding the right partners in promoting and selling the tickets, there are a lot of unknowns and risks that organizers did not have to take. KStarCoin will solve this issue. By crowdfunding an event, the agencies will not carry the risk of having to promote the concert to sell the tickets as they are mostly already “sold”. Also by leveraging KStarLive’s existing platform, concert promotion could be conducted easily. Moreover, KStarLive’s capabilities and local partnerships will diminish more risks for agencies that are concerned with the execution of conducting a concert. Another value add to the event organizers and agencies is the transparent nature of the blockchain world. Through the use of a blockchain based event ticketing protocol, secondary ticket markets and ticket fraud occurrences can effectively disappear, allowing value and profit to go to its rightful owners. The protocol will offer the service and add immense value to all parties involved due to its absolute transparency through the entire process. www.kstarlive.com The above can be accomplished by introducing a smart-ticketing protocol built upon the Ethereum blockchain that will facilitate the sale of event tickets by issuing smart tickets to wallet addresses on the blockchain. The owner of such a smart ticket is also free to anonymously sell his or her ticket but has to do so within the decentralized infrastructure of the protocol. This ensures that ticket trades are done safely and within a set price margin. For agencies and stars that rely so much on their fans, this reduced risk in public relations and negative press is also a major value add. 3) Commerce with KStarCoin - Customers: Currently, it is hard for foreign fans to purchase K-Star related goods due to the lack of a collective marketplace and/or payment system. The payment system is especially an issue for fans located in South East Asia. KStarCoin and KStarLive’s shop will effectively become a one stop shop where fans will be able to find their star’s goods and purchase the items using KStarcoin.