Kas Rag Media Gonis Poblek Kernewek A Case for Cornish Public Service Media Denzil Monk & Mandy Berry March 2020 © INSERT CREDIT Kas Rag Media Gonis The Cornish language, Kernewek, is a Poblek Kernewek treasure at the heart of Cornish culture A Case for Cornish and Cornwall’s unique cultural identity. Public Service Media Our vision is for Cornish language to be Denzil Monk & Mandy Berry. March 2020. valued, embraced and spoken by all. Summarised from: Ragdres Hwithrans Dallethieth Oryon Nowydh arghesys Darlesor Gonis Poblek Kernewek Agwedh gans Konsel Kernow delivrys gans DMCS, Our strategy is based on inclusivity – Onan – Studhyans Arhwilas Derivas. ow kesoberi gans an Bagas Hwithrans Cornish Public Service Broadcaster Termynyow a Dheu Diwysyansow Awenek, building a connection to Cornish culture Research Project Phase 1 – Scoping Skol Fylm & Pellwolok, Pennskol Aberfala. for Onen hag Oll, One and All. Study Report. Published July 2019. A New Frontiers initiative funded by Full report available at: Cornwall Council delivered by DMCS cornwall.gov.uk/leisure-and- working with the Creative Industries culture/culture-and-creative-economy/ Futures Research Group, School of Film & Television at Falmouth University This work is licensed under a and Department of Film & Television Creative Commons Attribution Studies at University of Warwick. 4.0 International License. Public service media contexts The precipitous The traditional model of the Public Service Cornwall Council commissioned a status quo Broadcaster (PSB) struggles to deliver scoping study in 2019 to investigate meaningfully to a wide range of audiences potential business and development in the 21st century media universe. models for Cornish Public Service Media; responding to the current status Minority languages and future developments of minority So far the BBC has tended to The Council of Europe’s (unheeded) Cornwall has been constructed, language public service broadcasting Minority languages in Europe have group Cornwall as part of South Advisory Committee continues to from the outside, as a perpetual in the context of significant changes become increasingly visible, connected West England and in an arbitrary criticise the ongoing lack of media destination. The Cornish are failed in viewing trends and technology. This A global perspective and legally protected over the last manner blending out Cornish provision for the Cornish, contrary to by current media provision, lacking document is a summary of that study. few decades, leading to the formation issues... The Advisory Committee Article 9 of the Framework Convention, any proper representation. The world of media is and evolution of minority language regrets the minimal profile of reiterating its recommendations undergoing rapid change. Public Service Broadcasters. The Welsh Cornish on mainstream media. for ‘immediate action’ to: — the Cornish language is stifled language channel S4C launched in Wales (Council of Europe, 2016). — divergent realities of contemporary —R each and scale of online content in 1982, and has inspired BBC ALBA in Take resolute action to ensure that Cornish culture are hidden: the housing providers has grown exponentially Scotland, TG4 in Ireland and globally Providing ‘local’ news and radio within the the revision of the BBC Charter crisis, poverty, digital tech clusters, over the last decade indigenous television movements such framework of a SW Region of England, improves access to mass media for ancient festivals, a space industry — Global media giants have created as Māori Television in New Zealand. the current public service broadcasting persons belonging to national and — where visible, Cornish-ness is new definitions of market scale, with provision from BBC fails to deliver ethnic minorities; increase funding diminished to a ‘local curiosity’ to unprecedented levels of resources With guidance and encouragement meaningful representation of Cornish and ensure a variety of programmes view as part of the commodified channeled into content production. from the network of established Celtic language and people placing the BBC for minority languages… and ‘picturesque romanticization’ Cornish —V iewing has shifted to online minority language broadcasters, and in in direct contravention of its General introduce such support for the Cornish lifestyle or visitor experience, a streaming on laptops, tablets, response to favourable aligning trends, Duties (14) Diversity requirements. language (Council of Europe, 2018). picture postcard world of cream phones and other devices. it is timely to propose the formation teas, romantic ruined mines — Algorithms directing our viewing, help of a Cornish PSM – an engaging Cornwall is the only national minority and quaint fishing villages. us navigate choice, but also narrow our new model, harnessing technological and only indigenous language in the horizons, limiting discovery, reinforcing developments with regenerative, social UK without its own media service. But what if our view was our views and rarely challenging them. and environmental principles at its core. wider than a postcard? Investment is required on an appropriate The opportunity scale to enable the development of Cornish Public Service Media (PSM): — to respond to and redress over The formation of a Cornish Media Service: Gonis 100 years of picturing Cornwall on screen which has elided the Cornish Media Kernewek creating an original and authentic voice, experience and culture, voice, driving growth, developing skills and improving — to invoke a self-determined, vibrant new place-myth reflecting cultural participation in the region’s creative economy. the language, culture, innovation and diversity of Cornish life. The Cornish have: Cornwall is a Nation. Kernewek is a living language with The service will be responsible for several hundred fluent speakers, and with editorial policy, commissioning, — a proud history, unique culture Cornwall’s national minority status and a wider community of around 10,000 who development and publication, nurturing and a distinctive language the Cornish language are recognised would like more opportunities to use the creative talent, growing a sustainable — their own stories to tell, that should by international legal instruments: the language - people with a direct interest production supply chain to: be told in their own voices European Charter & the Framework in or who are studying the language, — a particular perspective on the world, Convention, which according to the UK alongside those who want to use some — provide the necessary rebalancing shared by families and communities Government’s own words Cornish phrases in everyday life. of indigenous production in pubs, social clubs, village halls, — generate high value jobs in the fastest with theatre and music, at feasts ‘now affords them the same status The creative sector is a cultural and growing part of the UK economy and festivals around the year, the under the FCPNM as the UK’s other economic asset – and it’s growing at twice — test a new model for 21st length and breadth of Kernow Celtic people, the Scots, the Welsh the rate of the UK economy. Cornwall century PSM provision — an under-acknowledged impact and the Irish’ and the Isles of Scilly have a flourishing on current & future cultural creative economy, fed by the region’s This will create a flagship example developments through their inherent Cornwall Council unanimously adopted the cultural heritage and strengthened by of Cornwall leading from the edge, creative & innovative nature Cornish language plan 2019-2022 outlining a rapidly growing UK digital sector. demonstrating a progressive, world- the authority’s commitment on developing (Cornwall & Isles of Scilly LEP: 10 leading technological, environmental and the use of the language in both spoken OPPORTUNITIES, 2018) socially responsible future PSM model. and written form across Cornwall. Audiences Delivering to underserved local audiences and resonating globally Audience behaviour is changing: Total addressable market 25.5 million Addressable market comprising: — 2018 TV streaming services overtake There are 25.5 million people 19 million Annual visitors pay TV for the first time (Rethink, 2019). who discernably have a direct —T V advertising value is collapsing interest in Cornwall and moving towards a point of Cornish culture, and could 6 million Cornish global diaspora convergence with online advertising. reasonably be expected to — Audiences (particularly younger view and engage with Cornish 549,400 Resident population audiences) want effortless PSM content. access to content on-demand, everywhere, across multiple devices 281,910 Cornish ethnicity and data is key to success. 9,340 Cornish language community An opportunity example: — BFI’s new Young Audiences Content Fund ‘One of the priorities of the Fund is to support content that reflects UK cultural identity and the nations and regions – both on screen and off screen – and content in UK indigenous languages’ (BFI, 2019). Investment in a Cornish PSM would have a A wider national context: significant positive economic impact both through direct activity and indirect and a rural creative economy induced multipliers, generated through: — direct employment — commissioning of content and services — the related supply chain of mostly Creating a new rural model for the creative industries SMEs, micro businesses and freelancers — spill-overs into the wider regional economy A recognition of the importance of the Placemaking A Cornish PSM