Unique People | SPORT | LEISURE | HOSPITALITY | Brewster McBride Leadership & Management Search SPORT | LEISURE | HOSPITALITY Leadership Brewster & Management McBride Search Part of the Brewster Partners Group of Companies Intelligent perspectives for sector leaders Issue 1 In this issue: Through crisis comes opportunity Capturing sports fans attention ‘off’ the field with Holly Murdoch, General Manager of St. George’s Park, the FA’s National Football Centre JUSTIN LANGER We catch up with Australia’s national men’s cricket coach and former cricketer to discusses his career transition and view on authentic leadership Unique People | SPORT | LEISURE | HOSPITALITY | Brewster McBride Leadership & Management Search Unique People | SPORT | LEISURE | HOSPITALITY | Brewster McBride Leadership & Management Search Contents Welcome to the first edition of Unique People: Sports, Leisure and Hospitality UP Magazine is published by Brewster McBride, part of the Brewster Partners We are delighted to introduce the very first edition of Unique Recruitment Group. 6 12 People: Sports, Leisure and Hospitality aimed at providing intelligent The contents of this magazine are fully protected by copyright and may perspectives and industry insights from fascinating leaders in the not be reproduced without permission. If you have a comment or query about sports and leisure world. 橬Þ×꽬æ¬ËÄËÚÄüÞÚõ¬ËąÚ by Brewster Partners Recruitment Group, please call 01302 308 040. In the final few months of 2019, we We also caught up with Holly Murdoch, established our new Sports and Leisure General Manager of the FA’s £105m practice headed up by our Head of National Football Centre, St George’s Executive Search, Neil Edwards. As a Park. Holly talks us through her wealth former professional sportsman, Neil’s of experience and the leadership insights Q&A with Justin Langer Game changer experience and deep network make she’s learnt that help her with her daily him the ideal person to lead our team management of over 200 individuals. Nigel Brewster, Australian national men’s cricket team We discuss capturing sports fans of specialist consultants and researchers Partner and Chief Executive, coach and former cricketer. attention ‘off’ the field. In these uncertain times, we look at some who are well equipped to find the very Brewster McBride Leadership of the industry insights and current trends best talent in the sector. & Management Search in the Sports and Leisure industry and we Now, nobody could have predicted take a look at some of the ‘Game Changing’ [email protected] the extraordinary six months we’ve new developments that serve to change 14 18 gone through as a consequence of the way we look at sporting spectatorship. 07758 112 002 the COVID-19 pandemic. Coronavirus Ian Taylor, former Head of Communications LinkIn with Nigel Brewster and the subsequent social distancing at QPR & Team INEOS, discusses the measures imposed by the government potential opportunities to be found during have had an incredible impact on the a crisis. And finally, Stuart Cain, newly sector, with many hospitality and leisure appointed Chief Executive of Warwickshire organisations having to temporarily CCC, shares the unique career journey close and competitive sports being he’s been on that has led to his most postponed, much to the disappointment recent successes. of participants and fans world-wide. Q&A with Holly Murdoch How you can help new leaders If you would like more information to succeed? What remains clear, perhaps now more General Manager of St. George’s Park, about any of our events, or you would than ever before, is that sports and leisure the FA’s National Football Centre. Tips for employers on how to help like to share your unique story, or that play a critical part in the lives of so many, employees transition to leadership. of your organisation in a future edition both professionally and personally. As of Unique People: Sports, Leisure and we adapt and push through the current Hospitality, please feel free to get in challenges and head into a new period of touch with us directly. 20 22 normal (however that may look) we are all still tasked to protect, grow and maintain As always, we gratefully welcome any Neil Edwards, our organisations and, in doing so, we must feedback you may have to make our Client Director, rely on the talent we engage with, and the publications as valuable as possible. Brewster McBride Leadership strength of the industry supporters. & Management Search In this edition of Unique People, we were delighted to interview the Head Coach [email protected] of Australia men’s national cricket team, 07858 518 415 Justin Langer. As one of Australia’s most Nigel Brewster, Partner LinkIn with Neil Edwards Through crisis comes opportunity Q&A with Stuart Cain successful batsmen, Justin shared and Chief Executive Ian Taylor, former Head of CEO of Warwickshire CCC, specialist with us his career journey insights from Communications, at QPR and Team in business strategy, leadership, professional player to Head Coach of one INEOS, discusses the potential commercial affairs and media & digital of the worlds’ best sporting teams. opportunities to be had during a crisis. talks about a career in sports and entertainment. Neil Edwards, Client Director Leadership Brewster & Management McBride Search Part of the Brewster Partners Group of Companies 2 3 Unique People | SPORT | LEISURE | HOSPITALITY | Brewster McBride Leadership & Management Search Unique People | SPORT | LEISURE | HOSPITALITY | Brewster McBride Leadership & Management Search Industry insights The continued rise Public opinion on sponsorship and image The rise of of women’s sports Opening the technology and Although many live sporting events doors to the are on the back burner as a result of back office virtual reality the COVID-19 pandemic, conversations on the growth. As a result, many organisations are looking to be more As many sport and One particularly exciting trend around inclusivity in sport are still very inclusive and gender equal with their leisure organisations are facing the sports and leisure much being had. Following on from hiring processes. Where women’s sports navigating through the industry is the continued rise the 2019 Women’s World Cup and the may have previously been modelled impact COVID-19 has in virtual reality and technology. success of young female sports stars and based upon men’s, there may be a had on the industry, fans With VR headsets and virtual Þê©ÞËË&êąɇöËÃÄɹÞÞ×ËÚæÞ strategic push to highlight and embrace and consumers are following sports programmes becoming is continuing to gain momentum. their management and progress available, we can expect to see 橬ąÚÄÞɑöÄû×æ橬Þö¬½½ We expect to see this momentum have an impact on the recruitment of closely. The recent and very a shift in the way individuals harnessed by both sponsors and both senior business roles and practical popular ‘All or Nothing’ series by experience sporting activities. broadcasters who will look to capitalise coaching roles. Amazon, forms part of the trend With the inability to participate for more accountability and and view live sporting events due In 2019 we saw the relationship visibility in the business side of between the sports industry and to COVID-19 restrictions, online ONLY the sports and leisure industry. gaming and virtual sports have Statistics are ææ¬Ä¤ËÃ×Ĭޣެ¤Ä¬ĈÄæ Fans and consumers are showing taken a front seat. The need for changes due to tighter restrictions. changing spectating of football a wider interest in the strategic physical gym classes, face-to-face GambleAware’s Bet Regret campaign, 13% fans running of organisations rather personal training and group sports The quality of statistics and information highlighted that only 13% of football were happy for their club to be than just following performance sessions will undoubtedly continue available to sports fans continues to fans were happy for their club to be sponsored by a gambling organisation of the sporting teams themselves. and grow in favour once lockdowns improve. Statistical analysis has now sponsored by a gambling organisation. Podcasts such as the ‘The Price are lifted, however, this technology become part of sporting commentary and There are clear indicators that consumers of Football’ put a spotlight on the will enable people to be much more allows fans to have an informed view of and sports fans show a greater interest finance functions of sporting Þ½£ɬÞêƬÄæ¬ÄÞެĤæڬĬĤ their favourite sports. As well as providing and care for the way their teams and organisations and encourage the and their sporting development. another layer to spectating, technological organisations are represented and wider public to further scrutinise advancements serve to provide more Enhanced viewing experiences supported. This could have a potentially and assess the industry. accountability for club owners, coaches using VR, including ideas such big impact on the generated income of and key decision makers. as adding 360-degree cameras clubs and organisations from sponsorship on helmets of racing drivers and wider partnerships which is all the could dramatically alter the way more crucial in the period of uncertainty Elevating we immerse ourselves in sports Sports and fitness – intrinsically linked that lies ahead post-pandemic. experience entertainment in the future. with mental health and wellbeing Where individuals once had to Where self-isolation and social distancing travel and purchase tickets have become the new, albeit strange norm, Flexibility is key to watch a live sports fixture, one thing that has remained steadfast they now have the option is the close link between fitness and We can expect an increased need for to view through various mental health. For many, it has the sports and leisure industry to be technological means. become more of a holistic wellness more diverse and flexible in how they These kinds of experience linked with improving make their facilities and service offering advancements are mental health.