Printing Guidelines 2017 Technical Specs and Best Practices for Publication Ad sizes and deadlines • Quick file-prep checklist • Electronic ad delivery requirements • Newsprint color swatches In order to produce a high quality newspaper ad, press considerations must be addressed at each stage of ad preparation. In particular, the absorbent texture of newsprint causes significant dot gain on press. This guide includes specifications that will help compensate for press gain and variances and help you design ads that will reproduce well in The Boston Globe. If you have questions or wish to test prior to submitting, please contact us. Advertising Production Help Line: 617-929-8470 If you have further questions please contact: [email protected] Director of advertising production: Cesar Molina 617-929-3484 • [email protected] The Boston GloBe IS a pRouD MeMBeR of IfRa The InTeRnaTIonal newspapeR ColoR QualITy CluB. 2 TIMe ReCIpIenT of IfRa AwaRD ReCIpIenT newspapeR exCellenCe Black & White Printing Dot gain means that the dot enlarges when the ink adheres to absorbent paper like newsprint, especially Expect APProximately on high speed presses like the Globe’s. So what you 15% dot gain see for a proof on your desktop laser printer is not a fair preview. Count on roughly 15% dot gain when adjusting images and designing type. 15% 75% 60% TYPE SPECS San serif typefaces are the safest choice for newsprint reproduction because they have more uniform char- 60% Black Could acter thickness. Roman typefaces with delicate serifs PriNT as 75% Black could be distorted if thin strokes drop out or thick strokes fill in. • Minimum text size recommended: DOT GAIN specs 7pt for 100% black text. In highlight and shadow area, a 5-8% gain occurs; in midtones, a gain of • Minimum size recommended for reversed type: 18-22% occurs. a highlighted dot less 10pt on 100% black and make it bold than 6% will appear white (blowout) and a shadow dot greater than 93% Times Reg 8pt Times Bold 10pt will print solid black on press. • When overprinting black type on a screened background make it 30% black or less 10pt on 25% black 10pt on 40% black make all black text 100% black (not 4-color or rich black) Before uncorrected stock photo After properly adjusted using curves GRAYSCALE Contrast Curve Basic Curve CURVES IN 1. add an adjustment point add an adjustment PHOTOSHOP to the curve (click), set the point to the curve input value to 10% and set (click), set the input 1. In Curves palette, set the output value to 5% value to 50% and highlight to 0% and set the output value set shadow to 95% 2. add another adjustment to 35% point to the curve, set the 2. apply contrast curve input value to 90% and set (if necessary) the output value to 95% 3. apply basic curve for dot gain in midtones. Color Printing All printing at the Globe is Cmyk. no pantone or spot colors are recognized. any files submitted that use other bostonglobe.com/advertiser/specs 3 profiles will be converted to CMyK which may shift the colors. maximum ink density of 230% to 240% recommended with only one solid color. any secondary color should not exceed 80% each.Color Printing Specifications HiGHliGHT: 5% Cyan, 3% Magenta, 3% yellow, 0% Black ° Color ads are designated as any information on the cyan plate. Any supporting ad. Simply changing an image in Photoshop from SmulticolorHAdow: 60% (CMYK) Cyan, 50%. Spot Magenta, colors sold 50% and yellow, 80% Blackfiles such as a Photoshop image or an Illustrator duotone to CMYK is not the best way to create a printed in The Boston Globe do not match Pan- EPS must follow the same rule. All color elements duotone for a 4 color ad. Changing an image in tone colors. Pantone Tru Match System Colors in a spot color ad must be prepared with the Photoshop from duotone to CMYK will not pro- (PMS Colors) are not recognized spot colors in the specified CMYK mix or a tint of that CMYK mix. duce a correct duotone for a spot color ad. newspaper industry. bostonglobe.com/advertiser/specs 3 ° Pantone colors (Don’t use them) To create your duotone image: See color palette in this guide (pages 5-11) Pantone Tru Match System Colors (PMS Colors) 1. Start with a grayscale image. for selecting and adjusting colors. are not recognized spot colors in the newspaper Color Printing Specificationsindustry. A PMS color is always translated to 2. Create an empty CMYK image exactly • All spot color ads must be prepared as the CMYK equivalent. That CMYK equivalent the size of the original image. CMYK composite files. when printed on newsprint will not match the Color ads are designated as any information on the cyan plate. Any supporting ad. Simply changing an image in Photoshop from ° PMS color as it appears in the Pantone swatch- 3. Copy and paste the entire grayscale image multicolor• DO (CMYK) NOT prepare. Spot separations colors sold andfor spot colorfiles ads such as a Photoshop image or an Illustrator duotone to CMYK is not the best way to create a book. Many of the colors found in the Pantone separately into the channels that will be used. printed in Thein newsprint. Boston Globe do not match Pan- EPS must follow the same rule. All color elements duotone for a 4 color ad. Changing an image in swatchbook are out of the gamut (printable Example: If the ad is going to be BLACK + tone colors. Pantone Tru Match System Colors in a spot color ad must be prepared with the Photoshop from duotone to CMYK will not pro- • Color images must be CMYK, including duotone range of colors) of newspaper production. RED #75 (m100 y60), paste into the magenta (PMS Colors) are not recognized spot colors in the specified CMYK mix or a tint of that CMYK mix. duce a correct duotone for a spot color ad. images. and yellow channels. newspaper industry. The Boston Globe color guide should be 72 pixels per inch (ppi) at 254 ppi at 100% size is correct! Pantoneused as colors a refer (Don’ence tfor use all them colors.) To create4. your Using duotone the curves image: window , adjust the total 200%When creating size is wrong! an ad toIt maybe printed as spotDon’t color° use, an image at 200% size See color palette in this guide (pages 5-11) Pantone Tru Match System Colors (PMS Colors) density of each channel individually. lookthere fine must on not the beinternet any information but on theand unused expect good results. 1. Start with a grayscale image. for selecting and adjusting colors. are not recognized° Creating spot colorsa duotone in the newspaper images in a Example: If the target color is m100 y60, pixelsplate (orwill channel appear jaggedin Photoshop.) in print. Example: A spot industry. CMYKA PMS color envir is onmentalways translated - A duotone to can be 2. Create anworking empty CMYKin the imageyellow exactlychannel set the • All spotcolor color ad ads using must RED be (m100prepar y60)ed as should not have Adjusting Color images the CMYKsimulated equivalent. in either That CMYK a 4 color equivalent ad or a spot color the size of100% the originalinput value image. to a 60% output value. CMYK composite files. when printed on newsprint will not match the All images (even stock) mustPMS becolor corrected as it appears for in the Pantone swatch- in3. AdobeCopy and paste thePhotoshop entire grayscale image • DO NOT prepareImages separations & for Scanning spot color ads separately into the channels that will be used. in newsprint. print as Cmyk and proper resolutionbook. Many maintained. of the colors found in the Pantone swatchbook are out of the gamut (printable Example: If the ad is going to be BLACK + A maximum ink density of 230% to 240% is recommended with 1. o n the Adjusting Curves pallete, color set images the highlight in Photoshop to 5c 3m 3y 0k - For and acceptable • Color images° must be CMYK, including duotone range of colors) of newspaper production. ° RED #75 (m100 y60), paste into the magenta only one solid color. Any secondary colors should not exceed 80% each. Shadowreproduction, to 60cand 50m allyellow images 50y channels. 80k. must (The be highlight adjusted is for an areadot gain.in the images.BiTmAP/liNE ArT: 1016 pixels per inch at 100%The Bostonof final Globeoutput colorsize. guide should be subject matter of the image that should print white – the shadow Highlight: Cyan-5% Magenta-3%used Yellow-3% as a refer enceBlack-0% for all colors. is the darkest4. Using point the in thecurves image). window use, theadjust Info the palette total to check When creatingColor/Gr an ad Atoy scabe printedlE: 254 as pixels spot percolor inch, at 100% of final output size. Shadow: Cyan-60% Magenta-50% Yellow-50% Black-80% ink density indensity the shadow of each is lesschannel than individually240%. there must not be any information on the unused ° Creating a duotone images in a Example: If the target color is m100 y60, plate (or channel in Photoshop.) Example: A spot CMYK environment - A duotone can be2. apply the Basic Curve to adjust for dot gain in the midtones. uncorrected working in the yellow channel set the color ad using RED (m100 y60) should not have simulated in either a 4 color ad or a spot color 100% input value to a 60% output value. Stock image 3. Go to filters pallette and apply unsharp Mask This image is too magenta Images & Scanning 3. finally convert RGB image to CMyK with CMyK setup and flat and will print in “color settngs” below.