SOFTWARE CITY INTERNATIONAL: LONDON 1Pm Monday 23 May 2011 UKTI, 1 Victoria Street, London SOFTWARE CITY INTERNATIONAL LONDON

SOFTWARE CITY INTERNATIONAL: LONDON 1Pm Monday 23 May 2011 UKTI, 1 Victoria Street, London SOFTWARE CITY INTERNATIONAL LONDON

SOFTWARE CITY INTERNATIONAL: LONDON 1pm Monday 23 May 2011 UKTI, 1 Victoria Street, London SOFTWARE CITY INTERNATIONAL LONDON WELCOME EVENT TO SOFTWARE CITY INTERNATIONAL: LONDON PROGRAMME This is the first time that we have staged this event in the Capital Registration, networking & buffet lunch 1.00pm and it is wonderful to be here in the UKTI headquarters today. Software City began as a concept in Liverpool five years ago which Welcome 2.00pm was designed to showcase the most promising digital and From Simon Carter, UKTI, Head, Information & technology companies and allow them to access real investment Communications (ICT) Team and opportunities and important new connections. Since then, with Steve Smith, Software City Liverpool Vision’s backing, the project literally snowballed and Software City went global with events taking place in Palo Alto, PITCH SESSION ONE 2.15pm Helsinki and Stockholm. Today you will experience a new and QIRE dynamic environment that is rich with opportunity and acts as a HammerKit catalyst for new ideas and investment. AppShed The collaboration and support of a number of key partners has SeniTech Global enabled the event to happen. We are extremely grateful to Sopima Merrill Lynch, Grant Thornton, Finnair, TiE, IBM’s Global Entrepreneurship Programme and of course Pembridge Partners. Keynote 3.15pm Andrew Griffin, Managing Director, The input and support from our esteemed panel members profiled Bank of America Merrill Lynch later in this programme must also be acknowledged. Whilst we European Technology Research Team know many pitching today may feel as though they are in a Dragons Den environment, the reality is that businesses will Networking break 3.30pm acquire practical quality advice and expertise from some of the UK’s top professionals, advisors and VCs who are genuinely committed to doing all they can to enable them to thrive. I am PITCH SESSION TWO 4.00pm therefore very grateful to them and also to our keynote speakers New Mind Simon Jack of the BBC and Andrew Griffin of the Bank of America Unique Health Merrill Lynch European Technology Research Team. Jam IT Media Askvisory I hope very much that Software City International will become a QLess permanent fixture in London and that, in the meantime, the momentum around a new and powerful network born today is Keynote 5.00pm maintained. Simon Jack, BBC Breakfast News Please give us your full and frank feedback, stay in touch but most Business Correspondent importantly enjoy the day. Closing remarks 5.20pm Steve Smith Event close 5.30pm Software City Aftershow networking drinks 6.00pm bbar SOFTWARE CITY INTERNATIONAL LONDON PRESENTING COMPANIES The apps market is exploding, but developing apps is prohibitively expensive for Askvisory is a global marketplace for expertise that connects clients with most companies. The web-based AppShed platform allows anyone, even with no advisors for telephone consultations to enable them to get the insights and programming knowledge, to create a free HTML5 web app that can be accessed answers they need. from any mobile device, this can be upgraded to native apps for iPhone, Android askvisory.com and Blackberry. www.appshed.com Qire is a Liverpool-based technology company that has created a new communications interface for the intelligent automation of communications for SeniTech Global Corp has developed the template architecture for an enterprises. Qire’s ‘Qore™’ Telco platform provides companies with the ability to autonomous transaction routing engine linking multiple financial service communicate to clients on a large scale. The fully automated system allows for a providers to content providers in, to and from the emerging markets. number of communication media including automated voice, SMS, email and www.senitechglobal.com post over IP. The technology has seen rapid uptake from large banks and utilities such as RBS, Lloyds, Severn Trent Water and Thames Water. www.qire.co.uk HammerKit is the first real-time web design system in the cloud. Using state-of- the-art software component technology, HammerKit empowers web designers to complete a project without the need for complex coding. The software reduces From California an exciting proposition that eliminates standing in queues. the time taken to create an online service by up to 50%, whilst allowing clients to www.qless.com see everything that is happening and be more involved in the web design process. www.hammerkit.com A Finnish development that presents a new way of managing contract management. Unique Health is an innovative, socially conscious company offering wellness and www.sopima.com wisdom – the next generation of health and fitness. www.uniquehealth.com A Liverpool-based destination management company with dominant presence in the UK seeks to internationalise its very successful E-Tourism offer. Techeye.net covers all the latest in the technology industry with an insightful, wry www.newmind.co.uk outlook, cutting through PR to deliver up-to-date analysis of technology and its effects on the IT professional community. TechClicks serves to unite content rich, premium technology and B2B publishers with relevant high-value advertisers through a unique text-ad platform. www.techeye.net www.techclicks.net SOFTWARE CITY INTERNATIONAL LONDON PANELIST PROFILES Fred Mendelsohn – AXM VC Limited Julie Meyer – Ariadne Capital Fred is the Chairman of the AXM Venture Capital Limited which manages three Julie is one of the leading champions for entrepreneurship in Europe and the UK media funds. Previously he co-founded AIM-listed Axiomlab Group Plc, which as a force for growth and inclusiveness. Since she arrived in Paris in September made over 30 direct and indirect investments in early-stage businesses. He has 1988, she has advised technology firms and backed Europe’s entrepreneurs in also previously worked as a consultant for McKinsey and Arthur Andersen. both Paris and London. Julie founded Ariadne Capital in August 2000 to create a Fred gained an MBA from the Harvard Business School, as well as an MA from new model for the financing of entrepreneurship in Europe and the UK – St Edmund Hall, Oxford University. “Entrepreneurs Backing Entrepreneurs”. She created the founding Investor Partnership of 58 leading entrepreneurs and business builders who are Ariadne’s core shareholders. She has led the investments and/or advisory mandates with BeatThatQuote, Global Dawn, and Monitise. Michael Blakey - Avonmore Developments She has been named one of INSEAD’s Top 50 Alumni, Ernst & Young Michael Blakey is founder of Avonmore Developments and a full-time angel Entrepreneur of the Year, World Economic Forum Global Leader of Tomorrow, investor. He has been a successful, active, early-stage investor in the UK since TIME Magazine Digital 50 and one of the Top 30 Most Influential Women in 2000 and has invested in some 17 businesses, realising three profitable exits to Europe. Julie is also one of the BBC’s Online Dragons in the award-winning date, the latest being the sale of Commerce Decisions Ltd. Co-investing with his Dragons’ Den Online. brother, Simon, he is responsible for all Avomore’s marketing and deal origination activities. Current investments include Bybox Ltd (first place in the Deloitte Fast 50 in 2007), Virtual IT (third place in the Deloitte Fast 50), Specle, Tagman and Groupspaces. Nick Alexander This is Nick’s thirtieth year in the video game business which he started in 1982 at Thorn EMI after five years in the music business. In 1983 he went to Virgin to set- up their first computer game company and became CEO of Sega Europe in 1991. Michael Nutley – New Media Age In 1994 he joined Pearson and bought, ran and sold Future Publishing, making Michael Nutley has been a business journalist for 25 years, covering a number of Pearson £100m in the process. Since then he has had a portfolio career and is areas including software, telecommunications, construction and leisure. He took currently Executive Chairman of mobile game business Connect2Media and Non over as editor of New Media Age in July 2000, and was promoted to editor-in-chief Exec Chairman of TeePee Games the new social game discovery portal. in 2007. As editor-in-chief he maintains a strategic overview of the entire new media sector, from both a client and a service provider perspective. He is also particularly interested in the convergence of TV and the internet, and the transformative effect of interactive media on organisations. Andrew Griffin As well as being a panelist Andrew is also one of our Keynote Speakers today, please see overleaf for his profile. Ari-Pekka Laitsaari – Veraventure Ltd Ari-Pekka Laitsaari has over 20 years’ experience in European investment banking, corporate finance and venture capital in Frankfurt, Helsinki, London and Luxembourg. He is an Investment Director for the European Investment Bank. He has managed both investment banking and corporate finance teams. He has participated in deals with some of the world’s largest industrial companies, including Electrolux, Bridgestone and Anglo American. Ari-Pekka has an international BBA (DE) and an MBA degree from Schiller University in Heidelberg, Germany. SOFTWARE CITY INTERNATIONAL LONDON AFTERSHOW KEYNOTE NETWORKING PARTY SPEAKERS ANDREW GRIFFIN Time: 6.00pm Location: bbar MANAGING DIRECTOR, EUROPEAN TECHNOLOGY RESEARCH BANK OF AMERICA MERRILL LYNCH 43 Buckingham Palace Road London SW1W 0PP Andrew graduated in Electronic Engineering from Southampton University in 1987 and gained work experience with Philips in France and GEC Telecommunications (now Marconi/Ericsson) in the UK while working for his degree. He then spent 18 months working on parallel processor design for a custom hardware/software consultancy. To gain a financial qualification, Andrew joined Deloitte’s (now PWC) in London to study for the UK chartered SOFTWARE CITY accountant exams, and qualified as an ACA in 1992. He then spent two years working on financial modeling INTERNATIONAL: LONDON assignments with the management consultancy division.

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