Vol. 01 • Month 01 • JANUARY 2016 VOLUME 2 | ISSUE 1 — WINTER 2017 FROM SHERYL’S MIC… Since our last issue, we As always, we want to hear from you. Connect have added 33 STATIONS with Rob Wilkins, Senior Vice President of to the Sheryl Underwood Radio Affiliate roster! Affiliate Relations and Promotions for Sheryl Woo Hoo!! Cue the confetti! With 92 Underwood Radio, to share your Sheryl Underwood Radio Affiliates thoughts, ideas and input. Rob is your and more being added, in terms of point of contact as we continue the number of affiliates, we are to grow our family and expand the 2nd largest syndicated radio the reach and impact of Sheryl show in the country! Yep, you Underwood Radio. heard me right! And that number will shift when we hit 98! Let’s keep growing together! Let’s do this, and take over the airwaves. I want to say thank you to each and everyone one of you for your support and for catching the vision of Sheryl! Sheryl Underwood Radio. As the family keeps growing, know that we’ve got a lot of love to go around. From Rob’s Desk... Sheryl Underwood Radio is off to a fast start to 2017, adding 17 new affiliates since the New Year. As interest in Sheryl Underwood Radio grows we are expecting record growth for the rest of this year. We look forward to what 2017 will bring to Sheryl Underwood Radio, and as always, if you know of anyone who might want to air Sheryl Underwood Radio, please have them contact us: email [email protected] or phone 1-855- Sheryl-1. Super Producer TECHNotes — from Vic Frost New Dropbox Tuesday’s show will be accessible on the link by 10pm Monday evening Download Wednesday’s show will be accessible on Vic Frost will upload the the link by 10pm Tuesday evening daily show files for Sheryl Underwood Radio to dropbox. Thursday’s show will be accessible on the com using the following link by 10pm Wednesday evening schedule: Friday’s show will be accessible on the link Monday’s show will be by 10pm Thursday evening. accessible on the link by 5:00PM EST Sunday The link for Sheryl Underwood Radio is evening, unless special the same everyday for every show, please events delay delivery bookmark and use this link everyday. The for content in which show content stays in the dropbox account case an email will be until the next day’s show is uploaded. sent with adjusted Feel free to reach out if you have any time. questions. Supporting the brand… • NAACP Image Award Nomination: This year, Sheryl and the ladies of The Talk on CBS television, were nominated for another NAACP Image Award for “Outstanding Talk Series.” This was their second nomination in as many years; with their 2016 nomination resulting in a win in this category. Sheryl is a Silver Life Member of the NAACP and an NAACP Ambassador “Tell US about YOU” AFFILIATE INTRODUCTION Affiliates! Introduce • Google TV • WHPR Free APP yourself to the rest of • WHPR On-Demand the SUR Family. Tell us about your station We are also cross promoting Sheryl Underwood Radio and WHPR TV by an/or your crew. Submit airing 30 sec. commercial spots on the Mind and Soul a short profile to Rob Wilkins following stations: 101.3 FM – Omaha, at [email protected]. Keep • Fox 2 WJBK submissions to 300 words or • My TV20 WMYD Nebraska less. PAUL ALLEN – PROGRAM DIRECTOR Print Media Since the beginning of the Sheryl “The mission of Mind and Soul 101.3 FM Underwood Show we have run ads Omaha, is to create quality broadcast in the following most popular local programming which inspires, educates, newspapers in the Metropolitan Detroit informs, and entertains on the subjects area to generate awareness of the show of current events, health, wealth, history, WHPR TV and her visit to the station: art, spirituality and social justice. We provide a public service through quality & Radio Christian Events Magazine, Michigan programming that perpetuates truth Chronicle, Native Sun Magazine and The - Detroit/ in news for the purpose of keeping Highland Park News Highland the community properly informed on relevant issues, along with providing Park, MI a launch pad for public dialogue. We RJ WATKINS – PRESIDENT/CEO Station Update: do this through news, community We are in the process of renovating talk, volunteer engagement and the We air Sheryl Underwood Radio our concert hall, which will be known perpetuation of all forms of Black music continuously on the station, in all day as “Club Empire.” R. J. Watkins, of the highest cultural significance with parts, and receive an overwhelming President and CEO of WHPR TV & a focus on Classic hip-hop, R&B, Jazz response. The number one question we Radio, is attempting to create a total and Funk from the 80’s 90’s and 2000’s. get is, “When is she coming back?” We entertainment complex to conduct Our mission is to stimulate the soul of really enjoyed her and felt honored for concerts, book entertainers and enhance our listeners with the desire to learn her visit to WHPR TV and Radio! the stations production capabilities. the art and craft of community radio, Plans are underway to provide Broadcast Schedule for the Sheryl while creating educational content to entertainment, not only in the Detroit Underwood Show Mon. – Fri. 3:00 – inspire the minds of our listeners towards area, but also the US Virgin Islands. 4:00pm on the following: understanding the value of cooperative • WVIE 107.3 Virgin Islands effort.” • TV 33 / Comcast Ch. 91 • Streaming to Internet • RoKu • AppleTV Sheryl Underwood Radio Community The crew of Sheryl Underwood Radio is generous, both with their time and their resources. Through her Pack Rat Foundation For Education, Underwood is committed to raising money to support education, including the 105 Historically Black Colleges and Universities (HBCUs) and the students committed to pursuing a higher education. The crew is involved in a variety of philanthropic endeavors including children’s charities, pediatric cancer support, ministry, activities to support youth and communities. “Tell US about YOU” AFFILIATE INTRODUCTION Amazing 102.5 FM informs, inspires Houston has felt a void in gospel music since Praise 92.1 closed it’s doors. But now, a new radio station – complete with one of the most popular figures from Praise, gospel superstar Yolanda Adams – hopes to “give Houstonians an alternative to their daily worship,” said Adams, host of the Yolanda Adams Morning Show. reach a lot of people,” said White, who has also worked as Amazing 102.5 FM – it’s call letters are KMAZ – hit a general sales manager for KCOH-AM, and an account the airwaves last summer. Spearheaded by General executive for KMJQ, MAJIC-102 FM. Manager Emilian White and Pastor Rudy Rasmus of St. “Our mission here at the station is to spread the word John’s United Methodist Church, the station was initially about the issues facing not just Houstonians, but people launched to support Bread of Life, Inc., an organization as a collective whole, while also playing good music that Rasmus created with his wife, Pastor Juanita Rasmus, in inspires and empowers people,” White said. response to the hunger he witnessed among the poor and homeless in Houston. Adams will be joined by comedian Marcus D. Wiley (who worked with Adams on her original show), as well as other “The Bread of Life has been feeding the homeless for personalities. White believes their talent and good spirit is over 20 something years,” said White. “Through it’s just what the station needs. Community-Wide Food Fair and Senior Supplemental Food Program, Bread of Life also distributes over 18 tons “Yolanda brings heart and soul and that something of fresh food each week in two locations within the city.” listeners have been longing for,” White said. “And with her popularity, and God–given talent, I know that she will As a kid facing his own hardships in his hometown of make radio do what it’s supposed to do in the first place, Cleveland, Ohio, White has always had an affinity for and that’s to inform, encourage and serve people in the helping the homeless. Amazing 102.5 FM helps him to community.” continue his goal of serving. “Doing radio has allowed me to use a bigger voice to SUR Market Visit On-Site with affiliate KSSM-FM 103.1 in Killen, TX In December, Sheryl hung out with Trey the Choklit Jok, Program Director for Sheryl Underwood Radio affiliate KSSM-FM 103.1 representing Killeen/Temple, Texas in a big way. PHOTO: TREY THE CHOKLIT JOK PROGRAM DIRECTOR KSSM AND SHERYL UNDERWOOD Sheryl Underwood Radio is entertaining Sheryl Underwood Radio is relevant, and features one of the funniest and tackling the hot topics of the day in a smartest comedians working today snappy, engaging, informative format. About – Sheryl Underwood – and a crew of The innovative Sheryl Underwood Radio seasoned radio and entertainment show provides the energetic conversation SHERYL veterans. The show is formatted to fit about relationships, entertainment, sports UNDERWOOD any time slot. Sheryl Underwood Radio and hot topics of the day, and YOU is smart, and speaks to the issues and provide the music your listeners want to RADIO interest of the Urban (18-34) and Urban hear. Adult Contemporary (25-54) listener. COMMUNITY INVOLVEMENT Sheryl Underwood Radio and Pack Rat Foundation For Education Partner with The COMMUNITY PROJECTS and Brothers Against Banging Youths (“BABY”) for Live Broadcast From Watts (CA) On January 14, Sheryl Underwood Radio broadcast LIVE Frank’s organization, THE COMMUNITY PROJECTS, offers FROM WATTS in recognition of Martin Luther King, Jr.’s at-risk youth the opportunity to learn practical film and birthday and to shine a light on the work of Aaron Frank radio productions skills and Spratley, at “BABY,” is an ex- (THE COMMUNITY PROJECTS) and Charles “Bear” Spratley gang member that works to give youth positive alternatives (BROTHERS AGAINST BANGING YOUTHS (“BABY”), a to gangs through sports, dance, positive self esteem and 501(c)(3).