International Postgraduate Research Conference 2015 University of Kelaniya, Sri Lanka Conference Programme 10th – 11th December Faculty of Graduate Studies University of Kelaniya Sri Lanka www.kln.ac.lk/fgs 1 IPRC – 2015 Conference Organizing Committee Convener: Senior Professor Sunanda Maddumabandara Vice Chancellor University of Kelaniya, Sri Lanka Conference Chair: Senior Professor Kulasena Vidanagamage Overall Co-ordinator: Professor Chamindi Dilkushi Wettewe Faculty Co -ordinators: Faculty of Commerce & Management Studies: Dr. D.K.Y. Abeywardhana Faculty of Graduate Studies: Mr. Shakya Lakmal Wijerathne Faculty of Humanities: Ms.Prabha Manuratne Faculty of Medicine: Dr.C.W. Subasinghe Faculty of Science: Dr.V.P.A. Weerasinghe Faculty of Social Sciences: Dr.M.G.Kularatne Co-ordinator International participants: MrThilina Wickramarachchi Conference Secretary: Mr.Ishara Thilakarathne Assistant Secretary: Mr. Dimuth Sahajeewa Contact Persons Professor Chamindi Dilkushi Wettewe +94 112903782 [email protected] Mr.Ishara Thilakarathne +94 715873619 [email protected] / [email protected] Mr. Dimuth Sahajeewa +94 715982668 [email protected] 2 Ta Table of Content Table of Content ........................................................................................................................ 3 A Review of Capital Structure Theories .................................................................................. 17 A Study on Brand Equity Antecedents on Purchasing Intention for Application Based Cement (ABC) Brands in Sri Lanka.......................................................................................... 18 Assessing the Impact of Causes for Low Labour Productivity in Garment Industry in Katunayake Free Trade Zone ....................................................................................... 19 Board Independence and Corporate Performance ................................................................... 20 DETERMINANTS OF CAPITAL STRUCTURE: EVIDENCE FROM LISTED MANUFACTURING COMPANIES IN SRI LANKA ............................................... 21 Determinants of Fertilizer Demand: Evidence from Sri Lanka ............................................... 22 Determinants on Creativity towards Organizational Innovations: An Exploration on Literature Review......................................................................................................... 23 Devaluation of Yuan and its impact on Emerging Economy .................................................. 24 Ex-Dividend Day Stock Price Behaviour - Evidence from Colombo Stock Exchange .......... 25 Factors Effect on Employee Turnover Intention: Evidence from Leasing Industry in Sri Lanka............................................................................................................................ 26 Factors of Job Satisfaction of Ayurvedic Doctors ................................................................... 27 Impact of Customer Orientation Practices in Supply Chain, on Supply Chain Performance.. 28 Impact of Job Perception on Career Satisfaction of Employees .............................................. 29 Impact of Total Quality Management on Organizational Performance: with reference to Apparel Industry, Sri Lanka ......................................................................................... 30 30 Impact of Working Capital Investment Policy on Firm Value in Sri Lankan Manufacturing Companies.................................................................................................................... 31 Impulse Buying Behavior: Conceptual Evolution ................................................................... 32 Investigating the Relationship between Customer Retention and Business Performance in XYZ Airlines ............................................................................................................... 33 Male And Female Cossumers Buying Decision Differences Towards Fashionable Garments; A Special Refernce Of Southern Province Sri Lanka. ............................................... 34 Microfinance and poverty alleviation: Case of the Northern Province in Sri Lanka............... 35 3 Model to assess factors influencing performance of customer orientated supply chains: The manufacturing firms‘ perspective ................................................................................ 36 Moderating And Mediating Contexts In Celebrity Endorsement On Brand Attitude: A Literature Review For Future Research Studies .......................................................... 37 Research Paper On ‗Impact Of Organizational Factors Affect On Retention Of Indirect Cadre Employees In Apparel Industry‘ .................................................................................. 38 Strategic Management and Sri Lankan Women Entrepreneurs ............................................... 39 The challenges of Last mile delivery in Indian Ecommerce Scenario ..................................... 40 The Practice of Accounting Services Outsourcing and Firm performance in Nigerian Small and Medium Enterprises (SME‘s) ............................................................................... 41 The Working Capital Management Practices of Small and Medium Enterprises (SMEs) in Sri Lanka............................................................................................................................ 42 Usage of Colors in Advertising Industry in Sri Lanka ............................................................ 43 A comparative analysis of Juastin Pieris Deraniyagala and the French Cubist and Fauvist Paintings ....................................................................................................................... 45 L.Bandaranayaka ..................................................................................................................... 46 A discussion on the Irony Concept of Literature ..................................................................... 47 Study on the Sinhalese Verb System in Middle Sinhalese Era (8c. AD -13c. AD) with Reference to Classical Sinhala Literary Text "Buthsarana" ........................................ 48 A reading 'Gangnam Style' with the key word 'gangnam' ....................................................... 49 KIM JIN-RYANG ................................................................................................................... 49 A study of Pārājikās from the perspective of human rights ..................................................... 50 A study of the Language variety used by the Afro- Sri lankan Community of Sri Lanka. (Living in Puttalam, Kalpitya and Trincomalee) ......................................................... 51 A study on the Evolution of the Bhavanga Citta. .................................................................... 52 An attitudinal study on perceptions of group work when teaching English as a second language in Sri Lanka .................................................................................................. 53 An Explication of Behavioural Impediments Vis-a-Vis Meditation: A Buddhist Perspective 54 Are we different from you: changing facets of Kaffir community in Sri Lanka ..................... 55 Athenian ‗Cleruchies‘ of the 5th century BCE: An analytical study of colonization as a political and military strategy of the Athenian imperial administration. ..................... 56 Attitudes of teachers of English in higher education towards peer observation of teaching ... 57 Awareness of Factors Affecting Listening Comprehension: A Study Based on English as Second Language Learners .......................................................................................... 58 Buddhism for International Peace ............................................................................................ 59 4 Conducting Spoken Tests are still a big challenge in most of the ELT scenarios ................... 60 Detective Deconstructed: Miss Marple as a subversion of the traditional Detective discourse ...................................................................................................................................... 61 Effectiveness of ELTU Course for First Year Undergraduates in Accomplishing L2 Requirements ............................................................................................................... 62 Effectiveness of English Language Teaching in Government Schools in the Gampaha District ...................................................................................................................................... 63 Error Analysis on the Usage of Prepositions by the ESL Learners in Writing Tasks ............. 64 Filtration of literary texts in the case of an intermediate language: A study based upon French literary works translated into Sinhalese. ...................................................................... 65 Fine arts specified in Kavsilumina ........................................................................................... 66 Friendship, Justice and Sri Lanka‘s Armed Conflict: A Study of Somaratne Dissanayake‘s Saroja ........................................................................................................................... 67 GABRIEL OKARA‘S POETRY FUNCTIONS AS A VEHICLE OF AFRICAN IDENTITY. ...................................................................................................................................... 68 Gender sensitivity in Human security definition