This report has been translated from its original language. 2016 SUSTAINABILITY REPORT 2016 SUSTAINABILITY REPORT BUBUILDINGILDING VVALUEALUE TTOGETHEROGETHER 2016 SUSTAINABILITY REPORT REPORT PARAMETERS The information contained herein is laid out in accordance All comments, opinions, suggestions or doubts are with the essential “conformance” to the GRI (Global highly welcomed and may be addressed to the following Reporting Initiative) G4 guidelines and was drafted by e-mail address: DIRECTV Uruguay’s Corporate Social Responsibility area in [email protected] cooperation with all of the company’s areas having hired a multi-disciplinary team to gather the information to draw up this report, which is deemed as a company-wide initiative Or you may also contact us by writing to: requiring from the start to comply with transparency, balance, comparability, completeness, clarity and reliability Corporate Social Responsibility Area standards. DIRECTV Uruguay 21 de setiembre 2726 The annual sustainability report below—which is the Montevideo, Uruguay second one DIRECTV Uruguay has submitted—extends over January-December 2016 and the prior one, which was intended for 2015 and published by the end of 2016 also abided by the GRI G4 guidelines. 2016 SUSTENTABILITY REPORT LETTER FROM OUR SOUTH REGION DIRECTOR which makes us feel immensely proud of and pushes us to As we are convinced that human capital is key to a Our goal at DIRECTV is always to stay closer to our keep working along the same lines. company´s success, at DIRECTV Uruguay we have built customers, to our teams and to each of our a dynamic, diverse team staffed by 196 employees who I would also like to share with you the outcomes of stakeholders groups which turn our company into a work closely with us to offer our customers a world- professional, transparent and genuine place to work. ESCUELA+, which lies as our audiovisual educational program developed in cooperation with the Initial and class service. Primary Education Council (CEIP) and whose primary We also aim at offering top entertainment in every part goal is cooperating with, complementing and nurturing This amazing team we are an integral part of shows its of our country. What is this due to? We want to offer all the educational contents for Latin American education value for training and commitment through the Uruguayan inhabitants a TV connection and access to centers, which will, thus, result in the technological entertainment. undertaking of different initiatives. Therefore, we are divide being narrowed down. Significant growth was constantly putting in place training plans and programs reported in this initiative in Uruguay in 2016: while for our employees who were provided with a total of 2016 was equal to times of transition as we began ESCUELA+ reached out to 100 rural schools in 2015, in operating regionally and our ultimate goal was to 2016 it was available to some other 188 facilities, which 4,580 training hours in 2016. achieve the integration of Uruguay, Argentina, Chile and thus resulted in 5,600 students and 180 teachers having Peru into only one team. And we are on the right track access to this benefit. At DIRECTV we endeavor daily to ensure all Uruguayan since we have focused on and enhanced business inhabitants have access to a television connection, which results without ever neglecting our company´s major As both education and sustainable commitment are key thus results in the fulfillment of our ongoing innovation asset: each of its talents. to our management, we take pride in sharing our and quality commitment. contribution to the first Latin America Sustainable School: Aiming at boosting our customers´ service skills and at we have provided it with 6 ESCUELA+ Solar panels. reasserting our leadership in Pay Television, this year a new satellite has been deployed to successfully serve the In addition to the foregoing contribution, most of our entire region. employees got engaged in at least 1 volunteering action in 2016, which amounted to a total of 1,800 hours of As a reward for all our efforts, the number of our collaborative work targeted at 12,000 people. The subscribers grew by 12% in 2016 compared to the educational centers in which ESCUELA+ is available was previous´year percentage and high levels of satisfaction supported by Padrinos +, which was deemed as one of with our products and services were reported, the most remarkable initiatives. Manuel Abelleyra President of DIRECTV Southern Region 01 02 03 04 05 06 07 What is A 360° management 14 A differential, quality Dynamics and Value chain 40 DIRECTV generation 45 We are committed to the DIRECTV? 06 proposal 21 diversity 29 future 54 Our suppliers 41 Corporate mission, vision Strengthening ties with Our products 22 Our value proposal 31 DIRECTV generation in Efficient resource and values 08 stakeholders groups 15 Uruguay 46 management 55 Sports leaders 23 Keys to a long-lasting Talent recruitment 32 relationship 42 The power of Responsible resource Product-related At the forefront of Involvement in public volunteering work 52 consumption 57 accountability and technology 09 affairs 16 Our sales agents 43 ethics 24 Development and Control of greenhouse Business integrity and Customers: our priority mobility 33 gases emissions 59 ethics 10 Accountability and 25 transparency 17 Ongoing education 35 In continuous contact 26 Benefits and flexibility 36 Tracking satisfaction levels 08 27 Internal communication GRI indicators table 37 61 Occupational Health and Safety 38 SUMMARY We are committed WE ARE COMMITTED 2016 SUSTAINABILITY REPORT WHAT IS DIRECTV? We stand as the largest satellite pay-TV operator Caribbean region which provides the most outstanding The main headquarters in Uruguay are located at the worldwide, providing coverage to 25.3 million users in television experience to more than 20 million Punta Carretas (21 de Setiembre 2726, Montevideo) the United States and 12.5 million in Latin America. We customers in Argentina, Brazil, Chile, Colombia, office and there are also some other venues of our were a fully publicly-traded company listed on New Ecuador, Peru, Uruguay, Venezuela and other areas of 188,573 own seated at Uruguay´s inland areas. York’s NASDAQ until July 2015, when we merged with the Caribbean region. customers AT&T to become an integral part of it. If you wish to hire our services, you may phone There are more than 13,000 workers who endeavor 0800-3555 and dial 0800-3888 for Customer DIRECTV is the leading satellite television system across the daily to offer the best entertainment experience in the Service. world offering an amazing programming selection region with the most exclusive contents, state-of-the-art including movies, sports events, preferential events, news, technology and a high-quality customer service. We are 196 workers children´s television programs, educational channels and also committed to excellence, cooperation, innovation many other options. and corporate social responsibility, which stand as the underpinnings of our culture. The DIRECTV system was established in the United States in 1994, and it was the first direct-to-home satellite television 23 system in the Latin American and Caribbean region. In 2015 DIRECTV Uruguay points of sale distributed in 13 we became part of AT&T family, one of the world´s major The company has been operating at a countrywide departments American telecommunications corporations. With this level since 2001, but it was just in 2010 that it gained strategic alliance we stand at the forefront of technology momentum with the inauguration of DIRECTV Uruguay. thus becoming a new competitor with unprecedented Since then, we have grown as a company and abilities in terms of content distribution through mobile consolidated a team which works at our main offices, platforms, video and the supply of broadband services. operational bases and commercial bureaus located in 13 Montevideo as well as in Uruguay´s inland regions. points for the supply of installation DIRECTV Latin America takes pride in being the leading and technical services satellite pay-TV operator in the Latin American and 6 WENOS ARE COMPROMETEMOS COMMITTED REPORTE2016 DE SUSTAINABILITY SOSTENIBILIDAD REPORT 2016 PRESENCE ALL OVER THE COUNTRY We also feature DIRECTV Uruguay features 23 points of 13 points for the supply of installation and sale throughout the country. technical services Montevideo 6 Montevideo 4 Canelones 3 Canelones 1 Maldonado 2 Maldonado 1 Paysandú 2 Paysandú 1 Artigas 2 Artigas 1 Colonia 1 Colonia 1 San José 1 San José 1 Soriano 1 Tacuarembó 1 Cerro Largo 1 Rivera 1 Salto 1 Río Negro 1 Tacuarembó 1 Rivera 1 Río Negro 1 7 NOSWE COMPROMETEMOS ARE COMMITTED REPORTE2016 DE SOSTENIBILIDADSUSTAINABILITY REPORT2016 CORPORATE MISSION, VISION AND VALUES We aim at becoming the most outstanding Corporate values: entertainment experience anytime, anywhere. And Leadership DIRECTV Uruguay DNA how will we go about it? By offering exclusive and Innovation engaging content coupled with state-of-the-art sound Determination and image technology and quality service to those Dynamism We will discharge our duties under principles of users relying on us. Integrity loyalty, responsibility, respect and commitment. Teamwork The customer is our boss. United we gain strength… And if united, our teams can focus their efforts on improving our core business, By adopting an irresistible and diverse combination of We will be industry leaders, mentors and growth drivers. operating regionally and encouraging the smart content, technology and service, our staff reach out to development of our employees, customers and our customers with a unique entertainment experience. We will build a state-of-the-art organization that communities in Latin America and the Caribbean will make us proud. region. All our actions are enshrined in our corporate We will keep an excellent working environment Vision, Mission and Values. and ensure sustainable growth.