America’s Best-Selling Western History Magazine AMERICA’S America’s Best-Selling CRAZY HORSE'S SUDDEN DEATH Best-Selling Sacred Lakota Mountain Western History Western History MAGAZINE BEASTLY TALES OF BISON AND MEN Magazine THE AMERICAN FRONTIER THE AMERICAN FRONTIER For dirty work, Custer’s mules rule Wells Fargo’s Love ‘The first Libbie shotgun runs scalp for Custer!’ Triangle Taming El Paso, A dashing young soldier’s Texas Ranger style divided love for a fiercely loyal wife and an exotic Cheyenne princess Monahsetah More than a showman Buffalo AND PLUS Bill Cody John Ringo’s Hardy hunter, gifted guide, taste of death super scout and knock-down killer Doc Holliday’s By Paul A. Hutton 2009 FEBRUARY stubborn stalker 2009 JUNE Enchanted land of the Navajo HistoryNet.com HistoryNet.com America’s Best-Selling Western History Magazine From the Editor Dear Advertiser, We at Wild West love the wild and woolly stuff—the shootouts, the saloon brawls, the cattle stam- pedes, the range wars, the cavalry-Indian fights, the gunfighters and lawmen, the mountain men and the grizzly bears. And naturally every issue of the magazine is loaded with action and danger. But we also celebrate the everyday men and women pioneers who carved out homesteads on the frontier, the struggles of Nez Perce Chief Joseph and other American Indians to maintain their home- lands and traditional ways, the explorers, the settlers, the entrepreneurs, the newspapermen and news- paperwomen, the grandeur of Wyoming’s Yellowstone and California’s Yosemite, Western artists and writers, the boomtowns and the ghost towns, the horses and the mules. In short, our magazine chronicles all aspects of the American frontier west of the Mississippi, mostly between the time Lewis and Clark boldly set out to the Pacific Ocean in 1803 until New Mexico and Arizona territories became states in 1912, but sometimes going back to earlier times (the Comanches began confronting the Spanish in the Southwest as early as Coronado’s expedition of 1540) to more recent times (the famous lawman Wyatt Earp didn’t die until 1929 in Los Angeles, when his pall-bearers included Western silent film stars Tom Mix and William S. Hart). Recently at Wild West we have covered the 150th anniversary of the Pony Express, the 175th anniversary of the Alamo and the 134th anniversary of the Battle of the Little Bighorn and spent quality time with the likes of Griz- zly Adams, Tiburcio Vásquez, Quanah Parker, Calamity Jane, Butch Cassidy, Rain in the Bodie, California Ghost Town Face, Frederick Benteen, Morgan Earp, Davy Crockett and Jack Slade. We cover the goings-on in such famous Old West hotspots as Gold Rush San Francisco, Dodge City, Kansas, Denver, Colorado, Tombstone, Arizona Territory, and Deadwood, Dakota Territory, but we don’t neglect such largely overlooked places as Tascosa, Texas (once more deadly than the aforementioned cities) Stoneville, Montana Territory (scene of a Valentine’s Day shootout) and Gallatin, Mo. (where Jesse James once robbed a bank and where a young lawyer in turn helped a farmer sue the famous outlaw). Anyone who loves Western frontier history turns first to Wild West Magazine and more often than not reads it cover to cover, including the advertisements. Gregory Lalire Editor, Wild West WEIDER HISTORY GROUP LIVE THE HISTORY Rev. 9 06/01/2011 America’s Best-Selling Western History Magazine Wild West Readers Are Avid Travelers! What are Wild West’s 194,000 readers doing Percentage of Wild West readers who when they’re not reading about historic events plan to travel in the next 12 months** and locations? Historical Sites .......................................... 60% VISITING THEM! Museums ................................................... 50% Our readers are more than twice as likely as the National Parks ........................................... 53% general population to travel for special events, Reunions/meetings/seminars .................... 30% and more than eight times as likely to visit na- Special events/reenactments .................... 39% tional parks. But that’s not all… Trade shows .............................................. 13% • Two out of three plan to visit historical sites Not only do they travel, they look through our pub- within the next year lications for advice on where to go. • 97,000 of them will visit museums • 76,000 of them will travel to special events and Planned /taken a trip to historical reenactments sites in the past 12 months as a result And last year 82,000 of them were influenced of seeing ads/articles in Wild West** by ads in our magazines to visit specific historic 82,000 visitors ........................................... 42% sites and events. Plus each one of our opinion leaders has the power to influence others to do the same. Yosemite National Park, California WEIDER HISTORY GROUP LIVE THE Source: June 2010 Reader Survey, Steven Flans & Assoc. HISTORY Rev. 9 06/01/2011 America’s Best-Selling Western History Magazine Reader Demographics GENDER HOUSEHOLD INCOME Male ............................................................. 87% $150K+ Female ......................................................... 13% 9% AGE <$50K 35-44 $50-$75K 33% 7% 18% $100-150K 20% $75-$100K 45-54 20% 26% 65+ 28% 55-64 MEDIAN HHI .........................................$70,900 37% EDUCATION Some college ............................................... 33% College graduate ......................................... 50% MEDIAN AGE .............................................. 48.3 MARITAL STATUS READING TIME Never married ................................................ 7% 30 min. or less 1% Married/living with partner ........................... 80% Legally separated/widowed/divorced ......... 13% 1/2-1 hr. 3+ hrs.. 17% 18% 2-3 hrs.. 28% 1-2 hrs.. 36% MEDIAN READ TIME ...1 HOUR, 35 MINUTES WEIDER HISTORY GROUP LIVE THE Source: June 2010 subscriber survey, Steven Flans & Associates HISTORY Rev. 9 06/01/2011 America’s Best-Selling Western History Magazine 500,000 Paid Circulation Across 11 Titles 75% SUBSCRIPTION • Loyal subscribers. WHG pubs have a 70%+ renewal rate— one of the highest in the industry! • 83% of subscriptions are sold directly by us (instead of agents). This “direct to publisher” sub yields the highest quality subscriber. • We’re committed to circulation growth. While others are cutting, we are investing in subscription growth through quality sources like direct mail. 25% NEWSSTAND • WHG boasts an impressive 40% sell-through rate on newsstands, significantly higher than the average title. • We've successfully raised newsstand cover prices while maintaining steady newsstand sales. • Weider History Group publications “own” the history category at Barnes and Noble: —Eight of the WHG publications are ranked in the top 20 producers! —Four WHG titles are in the top 10—including Military History Quarterly in the #1 spot! MAGAZINE RANKING History Category TITLE DEC-OCT 2009 RANKED BY POS REVENUE Military History Quarterly 1 World War II 4 Military History 7 Armchair General 10 Civil War Times 14 Wild West 15 America's Civil War 17 The Lincoln Chronicles (special) 18 WEIDER HISTORY GROUP LIVE THE HISTORY Rev. 9 06/01/2011 America’s Best-Selling Western History Magazine Wild West Regularly Features Travel and Tourism Editorial GOWEST! Canyon de Chelly National Monument,Arizona GHOSTTOWNS Schellbourne, Nevada By Les Kruger • In 1859 the Pony Express built a station in the sagebrush. An on Schell Creek in central Utah Territory area rancher rounding (present-day Nevada). In June 1860, up his own stray cattle after raiding Paiute Indians killed the found the dead men. stationmaster and two attendants, the Searchers soon located Armyestablished a post (later named the bloodthirsty rustlers In 1904 photographer Edward S. Curtis slipped Fort Schellbourne for its founding com- and returned them to below the rim of Canyon de Chelly in northeastern mander, Major A.J. Schell). Soldiers the station, where they Arizona to record life in the Navajo Nation. He abandoned the fort in 1862 as the Paiute confessed. Vigilantes danger subsided. threw the necktie party described a “garden spot” lush with “diminutive • Elijah Nichols “Uncle Nick” Wilson is for the outlaws a week farms and splendid peach orchards.” Farming credited as the first rider out of the Schell later, on June 15, 1865. in this fertile drainage basin dates back four Creek Station for the fledgling Pony Ex- • The Overland stopped millennia to the Anasazi.The Hopis brought the press. He claimed to have survived sev- running in 1869, but the eral skirmishes with Indians and once fort earned a reprieve peaches,while the Navajos added apricots,plums took an arrow to his head, though he when prospector James and apples. Curtis was fascinated by the semi- escaped serious injury and arrived at McMahon discovered nomadic Navajos,who migrate between the basin Deep Creek, the terminus of the Schell silver here in early 1871. NORTHEASTERN NEVADA MUSEUM, ELKO, NEV. and mountaintops to raise crops and tend sheep. Creek run, with his mochila of mail intact. The assay results were This circa-1860s brick building was likely Schellbourne’s (The mochila, leather saddlebags, hung sufficiently rich to merit original Overland Stage station stop. It was razed in 1999. His best-known image (inset) captures a group over the flanks of one’shorse, suspended growth of the “town,” of seven on the hoof, family dog in tow.Today by the saddle horn, which protruded now called Schellbourne. By 1872, in to it as“a ranch and post