2012 University of Washington / KC Metro U-PASS Survey Submitted to: University of Washington King County Metro Submitted by: ORC International, Inc. Final Report June 2013 [Blank page inserted for pagination purposes when printing.] | P a g e 2 Table of Contents Contents I. Table of Contents ......................................................................................................................... 3 Contents ........................................................................................................................................ 3 List of Figures and Tables ............................................................................................................. 4 II. Executive Summary ..................................................................................................................... 7 Overview ....................................................................................................................................... 7 Key Findings ................................................................................................................................. 7 III. Background and Methodology .................................................................................................... 10 Study Background ....................................................................................................................... 10 Methodology ................................................................................................................................ 10 Analysis and Reporting Conventions ........................................................................................... 13 IV. Respondent Characteristics........................................................................................................ 15 Demographics ............................................................................................................................. 15 Work / Class Schedules .............................................................................................................. 16 Residence ................................................................................................................................... 17 V. Detailed Findings—Travel Behavior ........................................................................................... 22 Prior 7 Days of Travel .................................................................................................................. 22 Commute Mode(s) Used ............................................................................................................. 29 Details on Trips ........................................................................................................................... 31 Telecommuting ............................................................................................................................ 39 VI. Key Findings: Overall Transit Use .............................................................................................. 41 Transit Use .................................................................................................................................. 41 Metro Ridership ........................................................................................................................... 43 VII. Key Findings: U-PASS ............................................................................................................... 49 U-PASS Acquisition ..................................................................................................................... 49 Using the U-PASS ....................................................................................................................... 52 Satisfaction with U-PASS Program .............................................................................................. 54 Impact of U-PASS on Students ................................................................................................... 55 Impact of Incentives on Use of U-PASS ...................................................................................... 55 Use of U-PASS on Transit ........................................................................................................... 56 U-PASS Non-Members ............................................................................................................... 57 VIII. Appendix .................................................................................................................................... 58 A: Detailed Methodology ............................................................................................................. 58 B. Online Questionnaire .............................................................................................................. 63 C. Phone Questionnaire .............................................................................................................. 82 D: Outreach Materials................................................................................................................ 106 | P a g e 3 List of Figures and Tables Figures Figure 1: Percent of Commute Trips to Campus by Travel Mode ........................................................... 8 Figure 2: Percent of UW Students, Faculty, and Staff with a Valid U-PASS ........................................... 9 Figure 3: Influence of Work Location on Proximity to Campus ............................................................. 19 Figure 4: Trends in Percentage of Trips to Campus with Arrival Times during Peak* Morning Commute Times ................................................................................................................................................... 26 Figure 5: Percentage of UW CTR-Affected Faculty / Staff .................................................................... 28 Figure 6: Mode Share for Commute Trips to Campus (Weekdays) ...................................................... 30 Figure 7: Drive-Alone Parking .............................................................................................................. 32 Figure 8: Satisfaction with Parking ....................................................................................................... 32 Figure 9: Role in Carpool ..................................................................................................................... 34 Figure 10: % of Carpools Where All Members Work / Attend Classes at UW Buildings........................ 34 Figure 11: Carpool Parking .................................................................................................................. 35 Figure 12: Satisfaction with Parking ..................................................................................................... 35 Figure 13: Percent of Trips Using Bicycle for Some / All of the Trip...................................................... 36 Figure 14: Satisfaction with Bicycle Parking ......................................................................................... 37 Figure 15: Incentives to Encourage More Bicycle Commuting.............................................................. 38 Figure 16: Percentage of Faculty, Staff, and Students Who Telecommute ........................................... 39 Figure 17: Number of Trips Avoided (Telecommuters) ......................................................................... 40 Figure 18: Overall Transit Use ............................................................................................................. 41 Figure 19: Fare Payment ..................................................................................................................... 47 Figure 20: Satisfaction with Metro ........................................................................................................ 48 Figure 21: Percent with Valid U-Pass ................................................................................................... 49 Figure 22: Percent of U-PASS Users who Have Activated Pass .......................................................... 49 Figure 23: Acquisition of U-PASS (Faculty & Staff) .............................................................................. 50 Figure 24: How Users Use U-PASS ..................................................................................................... 52 Figure 25: Use of U-PASS to Join Zipcar ............................................................................................. 54 Figure 26: Overall Satisfaction with the U-PASS Program ................................................................... 54 Figure 27: Agreement / Disagreement that U-PASS Makes it Easier for Student to Attend Classes .... 55 Figure 28: Past Use or Consideration of U-PASS ................................................................................ 57 Figure 29: Potential Use of U-PASS..................................................................................................... 57 Tables Table 1: Percent of Transit and Drive-Alone Trips 2002 – 2012 ............................................................. 8 Table 2: Transit Use ............................................................................................................................... 8 Table 3: Trends in Satisfaction with U-PASS Program ........................................................................... 9 Table 4: Sample Plan (2012)...............................................................................................................