ONE WORLD ONE LANGUAGE ONE SCHOOL CONTENTS 1.0 ________ One world, one language 1.1 The world speaks English 2.0 ________ One school of English: Wall Street English 2.1 Overview 2.2 The method 2.3 The mission 2.4 With Pearson, leader in education 3.0 ________ Best option in new markets 4.0 ________ Franchising 4.1 A huge network to discover 5.0 ________ Business advantages 6.0 ________ What we offer 6.1 Product overview 6.2 Becoming a partner 6.3 Relationship terms 1.0 ONE WORLD, ONE LANGUAGE 1.1 THE WORLD SPEAKS ENGLISH With over 2 billion English speakers in the world today, English is, without doubt, the prevailing language in international relations, and people in both advanced and developing countries are fully aware that they will have limited professional or 04 personal development unless they speak English. 05 And with 4.5 billion people who do not speak English, this means that the biggest market for language learning is English. In fact, the global market has been estimated at over 50 bn dollars and is growing every year. The British Council estimates that soon over 2 bn people will be learning English. A “springboard” By engaging in the fastest developing industry, we can create a profitable “springboard” for the development and optimization of a network destined to be the leader in your market place. And as the market matures in the future, this same network will be capable of introducing and developing new products in the English Language Training sector. “JOIN THE CONVERSATION” 2.0 ONE SCHOOL OF ENGLISH WALL STREET ENGLISH 2.1 OVERVIEW Wall Street English is a leading provider of English language instruction services. 06 Wall Street English operates in 28 countries through a network of over 07 400 Centers that in 2016 generated gross system sales of US$ 489mio. Over its 40 year history, Wall Street English has educated over 1,5 million students through its unique blended learning approach that provides Students with a high quality, personalized and extremely flexible offering that is not provided by most other providers who offer typical classroom instruction. In recent years, Wall Street English has achieved significant and consistent success with its expansion to new markets in Asia and the Middle East. This success has been driven by the highly profitable Wall Street English business model that, in turn, is supported by a proven product offering and student acquisition methods. “SPREAD YOUR VISION” 2.2 THE METHOD 2.3 THE MISSION The leading English language training model that has helped over Wall Street English has been promoting English language teaching and 3 million people to speak English. learning all over the world for decades. The fundamentals of this leading edge model are: Thanks to WSE, millions of people can widen their horizons and • Unique products and teaching method perspectives learning English in an easy and extremely effective way. Our innovative blended learning method is designed to provide an efficient response to today’s consumer. Students can progress through WSE has strengthened its identity as a world leader in English language 20 levels of English which are mapped to the Common European training thanks to being part of Pearson, the world’s leading education Framework, as well as to major tests of English including TOEFL, IELTS company and leader in learning, content, technology, assessment and and BULATS. education services. • Quality, professional atmosphere and exclusivity WSE caters to a clear, growing demand: personalized learning, 08 personalized attention in a special atmosphere and an impeccable 2.4 WITH PEARSON, LEADER IN EDUCATION 09 quality of service. • Highly professional marketing, sales and management systems Pearson’s success is founded in partnering with education stakeholders Our ISO 9001:2008 certified organization is operated by highly to deliver innovative products, technologies and services that respond qualified professional and experienced management. to challenges to education and help improve student achievement. Pearson and WSE share the same commitment to improving the lives of people everywhere. They do this by providing support to build a stronger education system and offer personalized opportunities for people of all ages to learn at their own pace, in their own way. Thanks to WSE Franchise opportunities you can be part of this project. In the business of teaching Business English and English as a second language, the ability to personalize is key. And locally-owned business units guarantee excellent flexibility, efficiency and proximity to the local market to achieve this goal. 3.0 BEST OPTIONS IN NEW MARKETS WSE OFFERS THE BEST OPTION IN NEW EMERGING MARKETS (CENTRAL AND EASTERN EUROPE, ASIA, AFRICA), BECAUSE WE OFFER: 10 • Speed of installation and development 11 Due to our system and support, franchising the Wall Street English concept can be a very fast process. • Successful implementation Since 2000 we have successfully entered new markets in China, Indonesia, Thailand, Turkey, Saudi Arabia, Korea, Malaysia and Vietnam with many more planned. • Highly efficient human resource model Teaching staff required is typically half the number than in traditional language schools, making the WSE proposition unique in the marketplace. “EXPAND YOUR BOUNDARIES” 4.0 FRANCHISING 4.1 A HUGE NETWORK TO DISCOVER For us, franchising is the essential working philosophy, for we firmly believe in the flexibility, efficiency and proximity to the market offered by small business units. We believe in the synergy generated by numbers of individual entrepreneurs. We are convinced that the dedication, initiative and stability embodied in a franchising network 12 are always greater than that of a large company. 13 Furthermore, we apply these principles to ourselves and, whenever possible, we keep our own structures small, competitive and highly motivated - but don’t take our word for it: we encourage you to contact any of our Franchise partners for any questions you may have. A WELL PLANNED AND ORGANIZED FRANCHISING SYSTEM When we say well planned, we mean it; we are part of the small number of Franchisors (20% according to IHT) that offer Territory Head Offices a three-year projection of the business. “SHARE THE SUCCESS” THE STRUCTURE IS BASED ON THREE ELEMENTS Franchised WSE center: • Operates in retail locations with Centers of 250 square meters or larger. • Sells and provides services in that area. • Has a ten-year licensing contract with the Franchisor to whom it pays royalties and from whom it buys educational material. Area Developer: • Launches the business in a country by opening Corporate-owned 14 Center(s). 15 • Manages and expands the business in a country or region. Franchisor - WSE international: • Responsible for the creation of new products (R+D) and systems. • Assists or manages Area Developers in the initial launching of the business, operations, services, marketing, administration and training. Manage, support and develop the Wall Street English brand. “LET’S SPEAK ENGLISH” 5.0 BUSINESS ADVANTAGES PROFIT MARGINS OF UP TO 35% A business with precise, well-defined know-how Our system is very precise, proven and reliable to manage at all stages and areas of the business. This know-how, developed and refined over 35 years, is clearly laid out in our Standard Operating Procedures and training manuals covering all aspects of the WSE business model. Assistance, training and close ties 16 17 We have expert, specialized staff to provide all necessary assistance, to adapt systems and the product to the circumstances of each particular market and to transfer knowhow correctly to each new management team. With the support of a powerful organization • With unwavering ties and commitment to the Centers. • Committed to respond to the needs of each one of our Franchise Operators. • Committed specifically and contractually to permanently devote most of our resources to the development of new products and systems and the constant improvement of the organization. Total exclusivity The most important advantage: exclusivity within a territory for the development of a unique system and product. “REACH THE TOP” 6.0 WHAT WE OFFER 6.1 PRODUCT OVERVIEW These include a Speaking Center where the student learns using the computer-based multi-media element of the method, the Encounter rooms where the student works in small groups (no more than four total The Wall Street English product was conceived with the Student at students per native language instructor) and the Campus where the the center of the learning experience in contrast with traditional forms student practices their conversational abilities in a more real world and of classroom instruction that are developed around the Teacher. The relaxed setting. Wall Street English learning experience utilizes a unique blended learning method that combines live instruction with comprehensive computerbased multi-media, Internet-based courses, and traditional Wall Street English also offers an Internet based capability where the 18 didactic materials. The Wall Street English method offers instruction Speaking Center lessons are offered to the student over the Internet. 19 from “Pre-Survival” (need for instruction in the Roman alphabet and The method and environment are all designed to provide the student associated phonics) to Advanced that are divided into 20 levels. with a flexible and enjoyable learning experience that fits their unique needs. The student is placed into the appropriate level based upon an initial assessment. Students typically study with Wall Street English for 15 As a significant part of our student base is young (18 to 45) upwardly to 18 months. The bulk of the student learning and interaction takes mobile and aspirational, this flexibility is essential and well received. place in Wall Street English Centers and is supplemented by internet While Wall Street English pricing differs by country, 12-month courses capability that gives students freedom to study anywhere and anytime.