THE BRAND UNIVERSITY OF NEBRASKA® ATHLETICS CONTENT 01 MISSION STATEMENT Overview Page 2 Brand Essence Page 10 Licensing Department Page 11 02 BRANDING Primary Logo Page 14 Nebraska N Page 15 Secondary Logos Page 16 Other Marks Page 17 College Vault Page 18 Power of Color Page 19 Logo Use Page 20 Lockups Page 22 Sponsorships Page 23 Typeface Page 24 Stationery Page 26 Conference Logos Page 28 Afflilate Logos Page 29 03 COMMUNicaTION & LICENSING Mottos Page 31 Social Media Page 32 Merchandising Page 34 Photography Page 35 FAQs Page 38 Contacts Page 40 NEBRASKA ATHLETICS BRAND GUIDE 1 MISSION STATEMENT The mission of the University of Nebraska Athletic Department is to serve our 01 student-athletes, coaches, staff and fans by: • Displaying Integrity in every decision and action • Building and maintaining Trust with others • Giving Respect to each person we encounter • Pursuing unity of purpose through Teamwork • Maintaining Loyalty to student-athletes, co-workers, fans and the University of Nebraska 2 NEBRASKA ATHLETICS BRAND GUIDE 3 INTEGRITY TRUST DISPlaYING INTEGRITY IN EVERY BUILDING AND MAINTAINING DECISION AND acTION TRUST WITH OTHERS 4 NEBRASKA ATHLETICS BRAND GUIDE 5 RESPECT TEAMWORK GIVING RESPECT TO EacH PURSUING UNITY OF PURPOSE PERSON WE ENCOUNTER THROUGH TEAMWORK 6 NEBRASKA ATHLETICS BRAND GUIDE 7 THERE IS NO PlacE LIKE NEBRasKA LOYalTY MAINTAINING LOYALTY TO student-athletes, co-workers, fans AND THE UNIVERSITY OF NEBRasKA 8 NEBRASKA ATHLETICS BRAND GUIDE 9 BRAND ESSENCE LICENSING DEPARTMENT The Nebraska brand essence is composed of three words that communicate OUR MISSION: The mission of the University of Nebraska–Lincoln Licensing our qualities, personality, and unique values to our fans and partners. It is our and Branding Department is to protect, promote and generate revenue from DNA. It drives our expression of the brand, communications and decision- the correct use of the University’s name and symbols. The department strives making process across all touchpoints. daily to ensure the public can identify with and trust the quality of any product bearing an official University of Nebraska mark. WHAT WE DO: The Licensing and Branding Department protects the reputation and goodwill of the University through the control of the appearance of its name and indicia in the marketplace and elsewhere. We promote and advance the University by keeping its name and indicia in the public eye and through association with only quality goods and services. EXPERIENCE Much more than a game. It’s a feeling. It’s a memory. It’s a lifestyle. OUR BRAND PassiON ESSENCE IS THE CORE OF WHAT Loyalty, NEBRASKA UNL TRADEMARKS tm/® CLC dedication and REPRESENTS an intense emotional The University of Nebraska Board of Many of the University of Nebraska– In 1995, UNL entered into a bond. UNITY Regents has registered trademarks Lincoln’s trademarks are registered partnership with IMG College with the United States Patent and with the USPTO. If a trademark bears Licensing (CLC) to increase exposure The Nebraska N is a bond among Trademark Office (USPTO) and with the ®, then it is a federally registered in the marketplace and to help ensure families, fans, student-athletes, the continued growth of all facets of alumni and the entire state. the Nebraska Secretary of State’s trademark. If a trademark bears the Office. UNL’s protected trademarks ™, then it is not federally registered UNL’s licensing program. are listed and displayed on the but is still a recognized University CLC is a division of the global trademark licensing official logo trademark. Use of the proper sports and entertainment company sheet. As indicated on the logo sheet, trademark designation symbols WME|IMG and is the nation’s leading any use of the UNL trademarks in connection with the goods and collegiate trademark licensing and requires licensing approval from the services associated with the University marketing company. Licensing & Branding Department will assist in effectively protecting CLC acts as UNL’s exclusive trademark and CLC. the rights that the University has licensing agent. More information can developed in its marks. be found at www.clc.com 10 NEBRASKA ATHLETICS BRAND GUIDE 11 “It was ONE “I think Nebraska fans are the OF THE MOST greatest fans in college football, “Nebraskans know the CORDIAL FAN no question in my mind. The true meaning of life… basES I caN enthusiasm here is as good work, spending time EVER REMEMBER. as any place, but the integrity with loved ones, and to this day, i here of the fans is the best in Saturdays in the fall.” RESPECT THEM SO America.” MUCH. THEY WERE - Lee Corso, – Jason Peter PATTING US ON ESPN College Football Analyst THE bacK as WE WALKED OFF THE FIELD. I REMEMBER IT Was ONE OF THE COOLEST GAMES “The Nebraska brand has I’VE EVER BEEN A developed in such a way as PART OF.” other names like Oklahoma, Texas, Southern Cal. It’s one of those programs that when you - Joel klatt, put them up against a quality FOX sports analyst, opponent, it’s a national FORMER UNIVERSITY game.” “If you had someone OF COLORADO who had never been QUARTERbacK - Jim Delany, to America and they Former Big Ten Conference only had one day Commissioner to come here, and you wanted to show “It’s toughness, it’s them something of dedication, it’s work ethic, what America was all and that’s what Nebraska about, I’d take them is, that’s what the people to Nebraska on a of Nebraska are, and “If we wanted a football Saturday. That that’s is America to me.” what this model on how place is - Steve Schanwald, Executive VP of going to sports should the Chicago Bulls [1987-2015] stand for BRANDING while I’m be. You go to here.” Nebraska and -Scott Frost, Nebraska maintains a tradition of success in every aspect of the student-athlete Nebraska experience that.” Football “You don’t have to 02 experience by displaying integrity in everything we do. We are the intersection Head Coach - Merril Hoge, be from Nebraska to of an old-school value system and a new-school understanding of the world. ESPN Commentator be of Nebraska.” With the most passionate and respectful fans in college sports behind the Nebraska brand, there is nothing we cannot do. - Gabrielle Union, Actress 12 NEBRASKA ATHLETICS BRAND GUIDE 13 PRIMARY LOGO NEBRasKA N The Nebraska N is the chief visual component of the Nebraska Athletics The protected area around the logo ensures that no other graphic elements overall brand identity. Our logo anchors our brand and has become one of interfere with clarity and integrity. It shall not be co-mingled or integrated with the single most visible manifestations of the Nebraska Athletic Department. other marks or elements without prior written approval. Reinforcement of the primary identity will build equity in the brand. The clearspace minimum is equal to 25% of the width of the Nebraska N. At least Logos are registered and licensed by Nebraska Athletics. Please do not send this amount of clearspace must surround the Nebraska N in all applications. our logos to anyone for reproduction purposes. You may send our logo to corporate sponsors and other universities for opponent purposes. Please direct questions regarding the policy to those on page 40. .25x HEIGHT .25x WIDTH LOGO INTEGRITY FOR ALL PURPOSES WE WILL A mark that is too small to be Do not reproduce the logo by COLOR VARIATION ALWAYS USE THE NEBRASKA N. legible does not serve any purpose. scanning a previously printed version Approximately .5 inches is the or pulling one from the Internet. The logo can be used in the following color variations: Do not alter the orientation of the smallest the Nebraska N should be. Nebraska N. Second generation logos will degrade It is very important that designers or the quality of the image and will alter Use good judgment to ensure desktop publishers do not attempt to the scale of the elements. legibility. build the logo themselves. ® ® 14 NEBRASKA ATHLETICS BRAND GUIDE 15 SECONDARY LOGOS & WORDMARKS OTHER REGISTERED TRADEMARKS To build a strong brand you must have a brand identity that translates well These additional marks are to be used only in relation to their corresponding online, in print, and on merchandise. It is rare that one logo style can meet all source. Please direct any questions regarding these marks to the Licensing and of our needs. We have expanded our brand to include secondary logos and Branding Department. wordmarks. This gives variety, while keeping our brand design cohesive and intact. All rules that apply to the primary logo also apply to the secondary logos and wordmarks. ® ® ® ® * ® ® ** University of Nebraska ® Blackshirts ® Nebraska ® Bob Devaney Sports Center ™ Huskers ® Memorial Stadium ™ NU ® Football National Champions: Cornhuskers ® 1970, 1971, 1994, 1995, 1997 Go Big Red ™ GBR ™ * For internal use only. Please contact the Licensing and Branding Department for approval prior to use. ** The University Seal is reserved for Trustee, Presidential, ceremonial, or commemorative use. It is not designed for use on commercial or promotional products. Use of the seal on commercial or promotional products must be approved through the Licensing and Branding Department. 16 NEBRASKA ATHLETICS BRAND GUIDE 17 COLLEGE VAULT THE POWER OF COLOR Legacies live on. Rituals grow richer. Traditions take root. True fandom never NOTE: VaULT MARKS ARE RETIRED Brands and color are inextricably linked because color offers an instantaneous goes out of style. School pride passes on from generation to generation. The logos, icons, and images method for conveying meaning and message without words. Color is the visual INTENDED TO ONLY BE USED IN purpose of the College Vault is to give new life to the retired logos, icons and component people remember most about a brand followed closely by shapes/ CONNECTION WITH THROWbacK images of Nebraska.