CHIEF COMMERCIAL OFFICER FOR E20 LLP CONTENTS Introduction from the Board ........................................................................................................................3 An overview of the legacy, the Park, the Stadium and venues ................................................. 4-9 The Opportunity ..............................................................................................................................................10 Chief Commercial Officer ............................................................................................................................11 2 CANDIDATE PACK Chief Commercial Officer for E20 LLP At the heart of our regeneration story is the London Stadium. On THE 2012 behalf of the Mayor of London, the management and operation of the Stadium is led by E20 LLP, a company OLYMPIC & wholly owned by the LLDC. The London Stadium, already rooted in Olympic history as the host of London 2012’s Super Saturday, has PARALYMPIC now fully come to life through its transformation into a world-class venue - a home for West Ham United THE 2012 OLYMPICand UK Athletics, with a proven GAMES track record of hosting sporting and music events on a global scale. It is six weeks of sport a genuine asset for London, playing AND PARALYMPICa vital part in driving GAMES local growth Stadium executive team to bring and investment; and cementing the operation on a firmer financial which gave us the London’s reputation on the global footing, and to more closely align activities with the rest of Queen The London Stadium, alreadystage. Itrooted is also in theOlympic focal history, point of theThe Park has been a vital open space for London The“Greatest 2012 Olympic and Games” has now come to life throughQueen itsElizabeth transformation Olympic into Park a sittingduring theElizabeth Covid-19 Olympic pandemic Park. and the regeneration world-class venue - a homealongside for West other Ham superb United legacy and venuessuccess story makes our story more relevant than ever Paralympic Games were We now require an exceptional UK Athletics, with a provensuch recordas the ofCopper hosting Box sporting Arena, as London recovers. Coming out of the crisis presents leader to ensure excellence in service six weeks of sports and music events on aLondon global scale. Aquatics It is a Centregenuine andasset Lee challenges but it is also a place that offers the unique which gave us the The 2012 Olympicfor and London, playing a vital part in driving local growth environmentdelivery of space and driveand opportunity commercial that can lead Paralympic Gamesand were investment; six and cementingValley Velo London’s Park. reputation on London to a better future. “Greatest Games”. efficiencies and synergies across weeks of sports whichthe global gave stage. us It is alsoAlthough the focal events point atof the QueenStadium all our assets. With the right levels Elizabeth Olympic Park sitting alongside other superb the “Greatest Games”. bring millions of pounds in to the We nowof requiresenior anexperience exceptional in leader a related to ensure legacy venues such as the Copper Box Arena, London excellence in service delivery and drive commercial Aquatics Centre and LeeLondon Valley economyVelo Park. there is still more field, demonstrating tenacity and At the London Legacy Development efficiencies and synergies a cross all our assets. to be done to bring down the publicWith theresilience, right levels you of will senior be experiencekey to realising in a Corporation we are proud to deliver, Although events at Queensubsidy Elizabeth it requires. Olympic On Park the bring back of relatedthe field, full demonstratingpotential of this tenacity exciting and resilience, on behalf of the Mayormillions of London, of pounds in to the London economy there is improved relationships with our you willproject. be key to realising the full potential of this the most successful Olympicstill more to be done to bring down the public subsidy exciting project. key tenants and a renewed focus legacy programme creatingit requires. new On the back of improved relationships with our key tenants andon acommercialising renewed focus on the incredible neighbourhoods, new business commercialising the incrediblefacilities facilities the Olympics the Olympics has left us, districts, a Park and venues used by has left us, we know thatwe moreknow can that be more done tocan promote be done to millions every year, athe huge superb range assets of these outstanding venues and At the London Legacy Development Corporation we are promote the London Stadium and of jobs and skills opportunitiesQueen Elizabeth and, Olympic Park. proud to deliver, on behalf of the Mayor of London, the Queen Elizabeth Olympic Park as a still to come, a world-leading new most successful Olympic legacy programme creating East Bank brings even superbmore opportunity, destination as in we London. develop new neighbourhoods, business districts,culture a Park and and education the district most significant in East cultural and education district in a venues used by millions every year, Bank.a huge We range are an instrumentalgeneration. part This will beIn a January new destination 2019 E20 welcoming purchased of jobs and skills opportunities and, stillof making to come, east a Londonworld-famous the fastest brands includingLondon StadiumV&A, Sadler’s operator Wells, LS185, world-leading new culture and education district in East UCL, UAL’s London College of Fashion and the BBC to growing area of the capital – creating bringing the operation under the Lyn Garner Nicky Dunn OBE Bank. We are instrumental to making east London the the heart of the Park. Lyn Garner Nicky Dunn OBE fastest growing area of the capital – acreating dynamic a dynamic new global centre for the control of the Legacy Corporation. Chief Executive, London Chair of E20 Board new global centre for the city and delivering new East Bank Chief Executive, London Chair of E20 Board city and delivering new opportunities This means we are now in a positionLegacy Legacy Development Development LLDC Board Board Member Member Candidate Pack | 3 opportunities for local people. for local people. to work with the existing London CorporationCorporation Chief Commercial Officer for E20 LLP At the heart of our regeneration story is the London Stadium. On behalf of the Mayor of London, the management and operation of the Stadium is led by 3 E20 LLP, a company wholly owned by the LLDC. CANDIDATE PACK Chief Commercial Officer for E20 LLP 2012 – THE GREATEST GAMES & LASTING LEGACY The 2012 Games has delivered the most successful Olympic legacy. Jobs, investment, housing, a Park and venues used by millions every year. 4 CANDIDATE PACK Chief Commercial Officer for E20 LLP OVER 27 MILLION VISITORS TO DATE OVER 30 MILLION VISITORS TO DATE A free to enter park boasting world – class sports facilities, A free to enter park boasting used by everyone from diving world – class sports facilities, hero Tom Daley to netball players used by everyone from from the local schools, and quality diving hero Tom Daley to attractions including the world’s netball players from the local longest tunnel slide and award schools, and quality attractions winning gardens. including the world’s longest tunnel slide and award winning gardens. Candidate Pack | 6 5 Chief Commercial Officer for E20 LLP CANDIDATE PACK Chief Commercial Officer for E20 LLP SPORT AROUND THE PARK In the last 12 months SPORT at the Park we are proud to have hosted World Cup Hockey, World Championship Cycling, International Netball, World AROUND THE PARK Diving, World skateboarding, championship boxing, e-sports, In the last 18 months top-class basketball, Federation at the Park we are Cup Tennis and community Candidate Pack | 7 events every week. Chief Commercial Officer for E20 LLP proud to have hosted World Cup Hockey, World Championship Cycling, International Netball, World Diving, World skateboarding, championship boxing, e-sports, top-class basketball, Federation Cup Tennis and community events every week. 6 CANDIDATE PACK Chief Commercial Officer for E20 LLP LONDON STADIUM MULTI- PURPOSE VENUE At the heart of the legacy. Bringing Premier League football, international athletics, Major League Baseball and Summer concerts in to the Park. 7 CANDIDATE PACK Chief Commercial Officer for E20 LLP PLAYING IN THE WORLD’S GREATEST LEAGUE 60,000 seats in football mode with the potential to increase capacity to 62,500 UEFA ‘Category Four’ stadium status 8 CANDIDATE PACK Chief Commercial Officer for E20 LLP 80,000 CAPACITY FOR CONCERTS 80,000 capacity for concerts including free-flow between the field of play and lower tier 58 trains per hour from Stratford Served by 20 bus routes 9 CANDIDATE PACK Chief Commercial Officer for E20 LLP THE OPPORTUNITY • Lead, review and deliver an effective and • Consider contractual arrangements across LLDC, • Promote and oversee key investment overarching Commercial Strategy for London E20 and London Stadium to ensure the delivery of projects for the organisation and ensure ROI Stadium and Queen Elizabeth Olympic Park and appropriate commercial outcomes and propose as is measured and transparent venues to drive appropriate brand positioning and appropriate such organisational alignment as • Continue the best of personal and corporate commercial revenue streams to deliver the best commercial outcomes across relationships with all key business and commercial the group • Provide strategic commercial direction to the partners London Stadium Executive