Appendix A - Redditch Socio-economic Baseline Redditch Town Investment Plan Mott MacDonald 18 November 2020 12 DecemberJanuary 2020 2021 Contents Overview: Socio-Economic Analysis Redditch Study Area Population Economy Characteristics Place Characteristics • Population Growth • Key Employment Sectors • Network Coverage • Population and age structure • GVA by industry • Deprivation • Population density • Business summary • Travel to work Population Characteristics • Economic activity • House prices and wage • Skills • Unemployment • Heritage • Qualifications • Coronavirus Job Retention Scheme • Flood • Labour productivity • Covid-19 output losses by sector • Environment • Sectoral Labour Productivity • Vacancy rates This document is issued for the party which commissioned it and for specific purposes connected with the above-captioned project only. It should not be relied upon by any other party or used for any other purpose. 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Mott MacDonald 18 November 2020 14 DecemberJanuary 2020 2021 Socio-Economic Analysis Key findings for Redditch (1) Key sectors Skills and Labour productivity Enterprise deficit qualifications Key sectors in Redditch Rapid productivity growth Business births, deaths and (employment and economic Redditch has a low (output per worker) in active businesses per output) are: Manufacturing; proportion of workers in Redditch with productivity member of the working age Wholesale and retail trade; high skilled occupations and now approaching England’s population are lower in Administrative services; and high proportion in low skilled average; ahead of Redditch compared to the Human health and social occupations. comparators. county, region and country. work activities. Redditch has particularly ICT communications Encouraging / Important to ensure high proportion of residents technology particularly high supporting Redditch proposals are in skilled trade occupations output per worker. entrepreneurial risk- targeted to complement and has delivered a large Investing in Redditch taking might help create the key sectors in number of apprenticeships compared to regional and could help give a more dynamic Redditch to maximise national comparators. opportunity to contribute business environment. impact. to innovation activity at Opportunity/need for a regional level. Redditch to boost skills Mott MacDonald 148 18 DecemberDecember November 2020 20202020 provision. 12 1412December DecemberJanuary 2020 2020 2021 Socio-economic Analysis Key findings for Redditch (2) Housing affordability Deprivation Town centre vacancy Travel to work (pre-COVID) rates Redditch Town house prices Redditch Town has 50% of Travel to work in Redditch Local have grown substantially its population in its two most Town centre vacancy rates Authority dominated by car quicker than Redditch and deprived quintiles compared increased from 13% in travel (71% of journeys to work, Worcestershire resident to 43% for Redditch and November 2019 to 16% in 11 percentage points higher income, making town centre 41% for England. October 2020. than national average). living harder to afford. Redditch Town Centre and Redditch now under- Relatively small share of Delivering new town the east of the town have performing UK average. rail/walking/cycling to/from work. centre living relatively high levels of deprivation. May be a need to re- Investments in opportunities could purpose town centre cycling/walking might make housing more Investments should properties or facilitate residents to attainable. seek to address investments that choose active travel. deprivation issues by support town centre Investments to make car providing access to footfall. travel more sustainable opportunities. might be appropriate also. Mott MacDonald 8 18December November 2020 2020 12141412 December DecemberDecemberJanuary 2020 20202020 2021 Redditch Overview • Approved Towns Board boundary • For statistical analysis Towns Fund boundary (shaded red) represents the lower super output areas (LSOAs) that are the closest match to TIP Boundary (as selected by MHCLG). Referred to in report as: Redditch Town Mott MacDonald 18 November 2020 14 DecemberJanuary 2020 2021 Total Population Growth (2011 Population =100) Population Growth 107 • Population growth in Redditch Town has been 106 significantly lower than the county, regional and country comparators from 2011 to 2019. 105 • Since 2017 Redditch Town has experienced a dip in its population. Whilst Redditch Borough experienced a recovery in 2019, this was not the case for the town area. 104 • As per planning policy, limited town centre housing development proposed with 3,400 houses to be delivered 103 in Bromsgrove to meet housing requirements in both towns (Borough of Redditch Local Plan No.4) 102 For discussion: 101 Why do we think Redditch population growth has lagged behind 100 comparators? Supply or Demand side factors? 99 2011 2012 2013 2014 2015 2016 2017 2018 2019 Redditch Town Redditch Worcestershire West Midlands England Source: 2019 Mid-year Population Estimates, ONS Mott MacDonald 18 November 2020 1412 DecemberJanuary 2020 2021 Population and age structure • There are approximately 74,200 people in Redditch Town as of 2019. This accounts for 87% of Redditch Borough and 12.5% of Worcestershire county population. • Demographics on trend with comparators, including: Proportion of Children (under 16); Working age residents (16-64); and Elderly residents (65 and over) Population Structure, 2019 Elderly Children (<16) Working Age (16- Working Age Elderly Residents Area Total Population Children (<16) Residents (65+) % 64) (16-64) % (65+) % Redditch Town 74,239 15,216 20% 45,556 61% 13,467 18% Redditch 85,261 17,171 20% 52,339 61% 15,751 18% Worcestershire 595,786 106,394 18% 353,486 59% 135,906 23% West Midlands 5,934,037 1,167,844 20% 3,660,831 62% 1,105,362 19% England 56,286,961 10,816,679 19% 35,116,566 62% 10,353,716 18% Source: Mid-year Population Estimates, 2019, ONS Mott MacDonald 18 November 2020 1412 DecemberJanuary 2020 2021 Population Density Population density (number of residents per hectare) Proportion of working age residents (16 to 64) Source: Mott MacDonald based on mid-year population estimates. ONS, 2019 Source: Mott MacDonald based on mid-year population estimates. ONS, 2019 • The areas of highest population density correspond to the residential areas in the district: Walkwood, Batchley, Southcrest, Church Hill and some of Winyate west. For discussion: • The proportion of working age residents is highest in and surrounding the town Are neighbourhoods where people live and centre meaning strong town centre accessibility for commuting purposes (in and places where they work adequately out) is essential. connected? Mott MacDonald 18 November 2020 14 DecemberJanuary 2020 2021 Occupational structure, as a % of all in employment) Skills / Occupation 100% 12.4 10.6 11.8 10.2 • Redditch has a lower proportion in high skilled 90% 4.5 6.2 occupations (SOC1-3) at 43.4% compared to 5.0 7.3 47.9% for England and higher proportion in low 80% 7.2 7.0 skilled (25.6%) compared to England (23.4%). 8.2 6.5 8.2 8.9 • Redditch has particularly high proportion of 70% 10.2 8.7 residents in skilled trade occupations (13.2%) 12.8 9.9 and particularly low proportion in administrative 60% 11.5 13.2 positions (7.7%) compared to regional and national 9.6 figures. 50% 11.3 10.5 7.7 40% 14.7 13.4 For discussion: 13.9 13.4 How should the Innovation Centre be 30% designed to best fit Redditch’s 14.9 19.4 21.5 20% 19.5 position and evidenced needs? 10% 14.5 12.4 10.3 11.7 0% Redditch Worcestershire West Midlands England 1: managers, directors and senior officials 2: professional occupations 3: associate prof & tech occupations 4: administrative and secretarial occupations 5: skilled trades occupations 6: caring, leisure and other service occupations 7: sales and customer service occupations 8: process, plant and machine operatives 9: elementary occupations Mott MacDonald 18 November 2020 Source: Annual Population Survey, ONS, 2019. *LSOA data unavailable for Redditch Town therefore14 DecemberJanuary 2020 2021 skills data cannot be calculated for exact match and Redditch Local Authority used as a proxy Qualifications • Redditch, whilst having a lower proportion of the highest Highest level of qualification, as a % of working age population qualification than Regional and National averages, has higher NVQ2 & 3 attainment than Regional and 40.0 National. • 4.5% of the working age population in Redditch achieved 35.0 a trade apprenticeship compared to 2.7% nationally. These figures are likely maintained by the strong vocational offering of Heart of Worcestershire 30.0 College Apprenticeships (2019/20 Academic year): 25.0 • 290 achieved an apprenticeship of which: 80 aged under 19, 80 aged 19-24 and 130 age 25+ 20.0 Three sectors of largest achievement: 15.0 • Engineering and manufacturing tech: 90 • Business, administration and law: 80 10.0 • Health, public services and care: 50 Source: Apprenticeships Home (Department for Education) 5.0 0.0 For discussion: Redditch Worcestershire West Midlands England Can the Innovation