Smart Living in Baby Boomer Grand Opening Jewish Home the South Bay Demographics Ahead in SF Foundation Spring 2006 TABLE OF CONTENTS 19 GRAND OPENING AHEAD Thanks to the generosity of so many, the Jewish Home’s new Barbara and Richard Rosenberg 5 WHAT’S NEW AT THE JEWISH HOME? Family Center will be ready for action in October. Daniel Ruth, David Friedman, and Arlene Krieger Comprehensive Campaign donors list. discuss new directions at the Jewish Home. 23 COMPASSION, COMMUNITY, COMMITMENT 8 A UNIQUE SENIOR LIFESTYLE Planned giving, annual donations, and tribute gifts How will Palo Alto’s senior living residence be are just three of the many ways to support the different from other senior communities? Jewish Home. 11 COUNTING US IN 25 OUR DONORS The Jewish Community Federation’s 2004 Annual Fund donors list. JEwiSh SeniOr LiviNg MAgAzine demographic study surveys senior needs. SpriNg 2006 vol. 1 no. 1 27 INTRODUCING MARK DENTON A publication of the Jewish Home of San Francisco 12 MAKING BEAUTIFUL MUSIC Jewish Home and Jewish Home Foundation’s new Ben Lubitz’s many talents bring music and more director of Development aims to build a strong 302 Silver Avenue / San Francisco, CA 94112 / www.jhsf.org to the Jewish Home’s residents each day. financial foundation for the future. Editor and Publisher: Sherie Koshover Copy Editor: Ilana Glaun 8 12 13 17 19 Writer: Suzan Berns Designer: Michael Wickler Contributors: Mark Denton and Development staff 13 BEHIND THE SCENES 36 LEAVING A LEGACY On-staff nurse practitioner Valerie Maerowitz Ben Colloff agrees to talk about his support for the provides exceptional care and personal attention to Jewish Home because he wants others to join him. residents of the Jewish Home. 37 OUR VOLUNTEERS 15 EXPANDING OUR KNOWLEDGE These outstanding individuals give their time and Janice B. Schwartz, M.D. describes the Jewish Home’s talents so that the Jewish Home may continue to research on seniors and medicines. provide residents with the highest quality of care, services, and programs. 16 GIVING AND CARING: OUR JEWISH TRADITION Community support of the Jewish Home yields 39 OUR COMMUNITY PARTNERS tangible benefits to residents. We acknowledge the various organizations and entities with whom we collaborated over the past 17 RABBI IN RESIDENCE fiscal year. Jewish Home’s Rabbi Sheldon Marder nurtures spirituality through teaching, worship, and counseling. 18 GOOD NEIGHBORS MAKE GOOD FRIENDS “Bela” Newman visits the Home to pray. enriChiNg ThE qualiTy of Life of oldEr Adults ONS RIZ O h w What’s New NE at the Jewish Home? Welcome to the first issue of Jewish Senior Living, our information-filled publication to the community from the Jewish Home of San Francisco. 24 29 36 37 Our aim in this magazine is to offer insights about a Jewish Home neighbor and regular donor to the people and senior life at the Jewish Home of San Home, who worships with residents at the Home’s Francisco, at the new senior living project to be synagogue, Congregation L’Dor V’Dor, on Shabbat. built on the Taube-Koret Campus for Jewish Life in We also provide you with information about how Palo Alto, to provide you with features and news you, too, can join our growing list of generous about the Jewish Home Foundation – the Jewish supporters. Home of San Francisco’s new collaborator in You will enjoy a taste of a day in the life of service to the Bay Area’s elderly – and more. Rabbi Sheldon Marder, the Home’s chaplain, and You may be interested in what we have learned learn a bit about the research results derived about the Bay Area’s Jewish older adult population from a milestone study done by the director of our from the San Francisco-based Jewish Community Research department, Dr. Janice Schwartz. Federation’s 2004 Jewish Community Study. Dan As you know, the Jewish Home and the Jewish Leemon, a committee member and spokesperson Home Foundation are involved in two major for the study, shares that information on page 11. capital projects. The first is the development of the David Friedman, who has so successfully led the new Barbara and Richard Rosenberg Family Center Jewish Home’s Comprehensive Campaign and now on the Home’s Silver Avenue site in San Francisco. serves as chair of the Home’s board of trustees, It is at the 70 percent completion mark, and you tells you about our strategic visioning – our will find an update on our progress on page 19. The planning for the future – in his message. second project is the new Jewish Senior Residence I mentioned the Jewish Home Foundation being built on the Taube-Koret Campus for Jewish above. Arlene Krieger, the chair of this new entity, Life in Palo Alto. In this issue, Lorraine Hiatt, one will introduce you to the Foundation and explain of the nation’s foremost authorities on senior the concept behind its formation. I am thrilled that housing and an important member of the project’s Arlene, who is a former chair of the Jewish Home’s team, talks about some of the unique features of board of trustees, is serving as the inaugural chair this retirement community. of the Foundation. I hope you will find our new magazine Four outstanding individuals are profiled interesting and enlightening. Please let in this issue. Ben Colloff, a caring Jewish Home me know what you think by e-mailing us at supporter who has created two funds to benefit [email protected]. residents, and Ben Lubitz, one of our dynamic Daniel Ruth residents. You will also meet nurse practitioner President & Chief Executive Officer, Valerie Maerowitz, who provides our residents Jewish Home of San Francisco with wonderful care, and Andrew “Bela” Newman, spring 2006 Jewish senior living Nearly a year ago, the Home’s board of trustees initiated a I am proud to introduce our readers comprehensive study regarding the Jewish Home and its to the Jewish Home Foundation. The place in the future. We engaged a range of individuals in our Foundation, in collaboration with ons conversations – from experts in the area of older adults, the Jewish Home of San Francisco, i through Jewish Home stakeholders (staff, residents, family is the next step in ensuring that our members, donors, board members, and volunteers), to community can properly serve its ect affiliated groups and leaders from the larger community. seniors today and into the future. Our goal was to formulate a vision and strategic The Foundation was established on July 1, 2005 plan for how quality senior care services will be as a public charitable foundation with a separate w dir provided to the elderly, specifically Jewish elderly, board of trustees, to promote and support the ons over the next 10 to 15 years. We understood that mission and activities of the Home within the ne i the project, which we called strategic visioning, community. The Foundation will now serve as the was imperative if we were to prepare for the surge fund-development arm of the Jewish Home. in our older adult population as the post-World I am honored to chair this innovative venture. ect War II generation reaches retirement years. The Home has been an important part of my Aging is the largest, most powerful socio- life for 26 years. I followed my mother into demographic force in the world today. The experts involvement here. She worked on birthday we consulted, along with the Jewish Community lunches for the residents. After years serving with w dir Federation’s 2004 demographic survey, confirmed the Auxiliary and on the board of trustees, I still our understanding. In just 18 years in our own love going to birthday lunches and especially ne community, the population of individuals over the look forward to taking pictures of the celebrating age of 65 has nearly doubled from 17,000 to 33,000. residents each month. I can tell you on a personal level as well, that when you have a loved one at Aging is the largest, most powerful socio-demographic force in the world today. the Jewish Home, you are able to sleep at night. When we started this exercise, we were As we complete our work on strategic visioning The Jewish Home Foundation will carry on the commitment our Jewish primarily focusing on the Jewish Home. However, and look to its implementation, I am gratified that as we engaged with various groups, we learned the Jewish Home will continue to raise the bar community made 135 years ago to serving seniors as they age. that a broader vision was critical in order to meet higher in providing aging services with sensitivity, the needs of the Bay Area’s older Jewish adults. caring, and a thorough understanding of the needs My father-in-law and two aunts lived here and I I am delighted that two dedicated Jewish We are now focusing on creating an of our community. Our new collaboration with was always at ease knowing how well cared for Home leaders have agreed to join me as officers organizational structure that will support the Jewish Home Foundation helps us to assure they were. of the Foundation. Richard Rosenberg, a former the development of a network of senior living the community that the older adults we serve The Jewish Home Foundation will carry on past president of the Home, and Larry Marks residences and programs in discrete geographical will continue to benefit from the compassionate the commitment our Jewish community made are secretary and treasurer respectively. A new areas by congregating people and services in these care and quality services that have long been the 135 years ago to serving seniors as they age.