How to use AI to cater for everYou existingcan't predict human the craving: Convenience future. Are you Tugberk Duman preparedHead of Innovation to define it? tugberkduman.com BERLIN · HELSINKI· HELSINKI · LONDON · LONDON · MUNICH · MUNICH · STOCKHOLM · STOCKHOLM · TAMPERE · TAMPERE @tugberkdmn THEN User Experience in Digital & Physical Space DIGITAL PHYSICAL EXPERIENCE EXPERIENCE USER @tugberkdmn NOW User Experience in Digital & Physical Space DIGITAL PHYSICAL EXPERIENCE EXPERIENCE USER @tugberkdmn TOMORROW User Experience in Digital & Physical Space DIGITAL PHYSICAL EXPERIENCE EXPERIENCE USER @tugberkdmn Why Experiment? Zero User Interface enablers Customers want to have convenient and personalized services. Zero – UI enablers remove the friction between the user and the service or the product. “You have to start with the most convenient customer experience and work backwards to the technology for now” - Steve Jobs & Tugberk Duman Amazon GO_ Amazon Go is a new kind of store with no checkout required. use the Amazon Go app to enter the store, take the products you want, and go! No lines, no checkout. (No, seriously.) Amazon GO_ Amazon Go is a new kind of store with no checkout required. use the Amazon Go app to enter the store, take the products you want, and go! No lines, no checkout. (No, seriously.) Face recognition - path to a whole new travelling experience @tugberkdmn “…but even my parents can use face recognition, cause if you are not expected to do anything, there is nothing you can do wrong” _Eero Knuutila, Finavia BIOMETRICS 101 – FUTURICE’S APPROACH Pioneer in personalization Passenger Feedback_ 4.6/5 Overall experience rating 4.75/5 Ease of use of the App 4.1/5 Privacy is not a concern 100% people Willing to participate in further tests “It's amazing that new technologies are being sought and tested actively” Bringing zero-ui mentality to payment: OP Kasvomaksu Premium Passengers of Finnair register themselves anywhere they like, using the App deployed to their phones. BERLIN · HELSINKI · LONDON · MUNICH · STOCKHOLM · TAMPERE Premium Passengers of Finnair register themselves anywhere they like, using the App deployed to their phones. BERLIN · HELSINKI · LONDON · MUNICH · STOCKHOLM · TAMPERE One more little thing.. “A trust leap occurs when we take a risk to do something new or different from the way we have always done it.” - Rachel Botsman Privacy by design_ A UX design that conveys trust and creates confidence throughout the interaction. User should be given • Relevant • Reliable • Real Time Information on what is happening when concerning their data. Key Takeaways You can't predict the 1. We always prioritize convenience and we always future.prefer exclusivity Are over oneyou size fit for all 2.prepared Zero user enabler tech to is makingdefine ultimate it? convenience & maximum personalization possible 3. With zero-UI enablers you can turn your employees role from controller to helper BERLIN · HELSINKI· HELSINKI · LONDON · LONDON · MUNICH · MUNICH · STOCKHOLM · STOCKHOLM · TAMPERE · TAMPERE Vision-box.com You can’t predict the future. Define it! @tugberkdmn tugberkduman.com.