INDIRA GANDHI NATIONAL TRIBAL UNIVERSITY AMARKANTAK (M.P.) End Semester Examination-May 2019 B. Voc - VI Semester Theater, Stage Craft, Film Production and Media Technology Paper- Film Promotion and Marketing Paper Code- FBVOC-603 Time:- Three Hours Maximum Marks: 60 Note: Attempt question of all three sections as directed. Distribution of marks is given with each section. Section – A (Objective Type Question) 10 X 1 = 10 Note: Attempt all question. Each question caries 1 mark. Q1. Write the correct answer: (i) Hindi film industry is known as a) Tollywood b) Hollywood c) Bollywood d) Jollywood (ii) ‘Hollywood’ situated in a) France b) USA c) Japan d) Australia (iii) TRP stands for a) Tara Ram Pam b) Television and Radio Programme c) Television Rating Point d)Television Radio Production (iv) Which of the following actor is known as ‘Mr. Perfectionist’: a) Amitabh Bachchan b) Akshay Kumar c) Amir Khan d) Shahrukh Khan (v)Who is the director of popular romantic Hindi film ‘Veer Zara’: a)Yash Chopra b) Uday Chopra c) Aditya Chopra d)Priyanka Chopra (vi)Which one of the following films is the best example of ‘Sci-fi’ genre: a) Robot b) b)DDLJ c) c)Veer Zara d) d)Sholay (vii) Which one of the following is not a film promotion tool? a) Trailer b)Teaser c)Poster d) None of The Above (viii)Pick the odd one out: a) Zero b) Bhag Milkha Bhag c)Stree d) Camera (ix) Choose the correct match: a) Veer Zara-Shahrukh Khan b)Dangal-Bobby Deol c)Zero- Akshay Kumar d)Mohabbatein- Raj Pal Yadav (x) Which of the following is known for his villain roles in Hindi films? a)Johny Lever b) Shahrukh Khan c)Akshay Kumar d) AmrishPuri Section – B (Short Answer Type Question) 5 X 3 = 15 Note: Attempt all five questions. Each question carries 3 marks. Q.2 Briefly explain the film promotion process. OR What do you mean by Teaser? Briefly explain. Q.3 What is Romantic Genre of films? Briefly explain. OR Write the name of two different genre of films with two examples for each. Q.4 What are the main revenue sources for feature films in India? OR What is trailer? Briefly explain. Q.5 What are the main elements of a good film Poster? OR What do you mean by film marketing? Briefly explain. Q.6 How does television help in film promotion? OR Write the names of the five films of each of the following actors with their role. a) Shahrukh Khan b)Ajay Devgan Section – C (Long Answer Type Question) 5 X 7 = 35 Note: Attempt all five questions. Each question carries 7 marks. Q.7 What do you understand by film Genre? Explain the different genres of films. OR What is digital film marketing? Discuss in detail. Q.8 What is film promotion process? When it starts and when it ends? Explain in detail. OR What do you understand by Trailer? Describe the anatomy of any good trailer. Q.9 Which film’s Trailer did you like the most? Discuss in your own words OR What is UFO? How does it help in digital film releasing? Explain. Q.10 Write the Character sketch of any two of following characters- a) Datto (KangnaRanaut)- Tanu Weds Manu Returns b)Bauaa Singh (Shahrukh Khan)- Zero c)Rancho (Amir Khan)-3 idiot d) Michael Carleone (Al Pacino)- The Godfather 1st f) Sardar Khan (Manoj Bajpayee) -Gangs of Wasseypur OR Write the character sketch of a popular character which you liked the most. Explain with justification. Q.11 Who is your favorite actor or actress? Please explain why? OR Explain the reasons for the growth and development of film marketing in the recent times. .