paolo malabuyo [email protected] @wildchicken www.linkedin.com/in/wildchicken product ui/ux design leader across: entertainment, automotive, consumer, Design Director enterprise; hardware, software, service, social; tv, pc, mobile 2017 Netflix product portfolio 2016 Adjunct Professor Carnegie Mellon Silicon Valley Netflix on TV devices (smart TVs, game consoles, media CE devices) Netflix.com member experience 2015 Vice President Netflix growth/signup, messaging, and accounts Mercedes-Benz R&D Mercedes-Benz F015 “Luxury In Motion” Autonomous Research Car 2014 Advanced UX Design Mercedes-Benz Concept S-Class Coupé Xbox One (pre-production concept) 2013 Zynga With Friends Mobile Network MBA Coursework Whrrl.com & Whrrl Mobile California College of the Arts 2012 Zune Media Player Director of Product Zynga Mobile Platform Xbox Live Service 2011 Executive Producer Xbox 360 Console Microsoft Xbox/Pioneer Studios Crimson Skies: High Road to Revenge 2010 A.I. “The Beast” Alternate Reality Game MechWarrior IV: Vengeance 2009 MS SQL Server 2000 & 7.0 Oracle Java Look & Feel Oracle Enterprise Manager/Internet Commerce/Application Server 2008 Director of UX Pelago IBM DSS/DB2 Visualizer UX Manager 2007 Microsoft Xbox patents | applications User Mounted Device Calibration Using External Data 2006 Social Network Data Analysis To Generate Incentives For Online Gaming Provision of Contextual Advertising 2005 Customizing Streaming Content Presentation Integrated Haptic Control Apparatus and Touch Sensitive Display 2004 Game Designer Microsoft Game Studios User Interface for a Portion of a Display Screen Sophisticated Sort Mechanisms on a Limited Interface 2003 Icon for a Portion of a Display Screen Browse Filters on a Television Interface 2002 Image for a Portion of a Display Screen UI for Viewing Aggregated Game, System, and Personal Information 2001 Portion of a Display Screen with an Icon Providing System Level Notifications in a Multimedia Console 2000 UI Program Manager Providing a System Level User Interface in a Multimedia Console Microsoft SQL Server 1999 education UI Designer California College of the Arts | San Francisco, CA Oracle 1998 Candidate, MBA in Design Strategy | 2012 (completed 1st semester) Certificate in Human Factors University of Michigan | Ann Arbor, MI 1997 University of Michigan Certificate in Human Factors | 1997 Graphic Designer Carnegie Mellon University | Pittsburgh, PA 1996 IBM BFA Art & Design | 1995 BFA Art & Design Zhejiang University | Hangzhou, PRC 1995 Carnegie Mellon University Semester abroad in Chinese Studies | 1994 paolo malabuyo [email protected] | www.i4design.com | www.linkedin.com/in/wildchicken design director Leading the team of designers & prototypers responsible for the global netflix, inc. | los gatos, ca member user experience on smart TVs, game consoles, set-top boxes, media february 2015 – june 2017 devices, and web browsers. Previously led design for cross-platform member acquisition, messaging, and accounts through Netflix’s global expansion to 190 countries. Senior management responsibilities include corporate-wide design initiatives, organizational development & management, and creative leadership. adjunct professor Teaching a graduate level course in HCI & UX Design in the MS in Software carnegie mellon silicon valley Management program which provides a theoretical & practical foundation for february 2015 – present future product designers, product managers, and engineering leaders. vice president Founding leader of an 18-person team responsible for designing & prototyping advanced user experience design the future digital UX for Mercedes-Benz automobiles globally. Creative direction mercedes-benz r&d north america and management of multiple groups responsible for defining the digital design a daimler company | palo alto, ca language and interfaces for future cars, concepts, and connected products. january 2013 – january 2015 Full operational & financial responsibilities as an Executive Management team member driving initiatives for employee happiness, hiring & development, management, and communications. director of product Founder, product, and UX lead of the Zynga Mobile Social Channels team, the zynga mobile platform social game service for the company’s mobile game portfolio on iOS, Android, zynga | san francisco, ca and HTML5 meant to drive viral discoverability and social engagement. Drove march 2011 – december 2012 day-to-day operations for a 30+ person product development team. principal executive producer Founding member of an internal design studio responsible for discovering and pioneer studios | xbox design defining new product opportunities for Microsoft’s entertainment business. microsoft | redmond, wa Led cross-disciplinary teams of up to 20 and budgets of up to $2.5M to design january 2008 – march 2011 and prototype product concepts that visualize the future of the Xbox brand. Work directly led or contributed to Xbox 360 platform updates, Xbox Live Studios, Xbox Live on Windows Phone 7, Xbox SmartGlass, and Xbox One. director of user experience Launched Whrrl, a geo-social network for discovering and sharing activities via pelago | seattle, wa web & mobile. Concept to product within 6 months as a KPCB/Trilogy/Bezos- may 2007 – january 2008 funded startup. Built a team of 3 responsible for all UX/UI design & research. user experience manager Launched the groundbreaking Xbox 360 console and industry-leading Xbox entertainment experiences group Live service and the Zune player immediately afterwards. Led interaction microsoft | redmond, wa design, information architecture, HW/SW integration, out-of-box experience, march 2004 – may 2007 and multiple feature areas. Built & led a team of 9 designers, prototypers, and program managers. Created roles, best-practices, and processes to enable world-class design. lead game designer Multiplayer & UI design lead for Crimson Skies II: High Road to Revenge, AIAS fasa | microsoft game studios action-adventure GOTY for Xbox (89.6% Gamerankings). Designed/scripted microsoft | redmond, wa all multiplayer games & maps. Designer/producer on A.I. “The Beast”, the first january 2000 – february 2004 alternate reality game (ARG) named New York Times’ “Best Idea of the Year”. UI design lead for MechWarrior 4: Vengeance, the definitive big-robot action game (86% Gamerankings). Hands-on lead of 6 for UI design and scripting. user interface program manager Drove UI design and usability activities for SQL Server 7.0 OLAP, Microsoft’s sql server | microsoft | redmond, wa first integrated business intelligence & data warehousing product. Delivered september 1998 – december 1999 feature specs, prototypes, assets, and oversaw user research & usability. user interface designer Lead designer for the corporate style guide for Java-based products and oracle | redwood shores, ca several enterprise product lines. Designed product user interfaces, wireframes, august 1996 – september 1998 icons, prototypes, and final art assets. graphic designer Created graphics, illustrations, packaging, interactive tutorials, and websites ibm | san jose, ca for the DSS/DB2 Visualizer product line. Early driver of corporate web design july 1995 – august 1996 standards and best practices. .