Specialist Markets in the Early Modern Book World Edited by Richard Kirwan Sophie Mullins BRILL LEIDEN | BOSTON Contents Acknowledgements ix List of Figures x Notes on Contributors xiv Introduction: The Risks, Rewards and Perils of Specialisation 1 Richard Kirwan PART 1 High Risk Speculation: The Cultivation ofNew Markets and Tastes 1 Tabloid Values: On the Trail of Europe's First News Hound 17 Andrew Pettegree 2 The Changing Landscape of the Competitive Nuremberg Print Trade: The Rise and Fall of Paulus Fiirst (1608-1666) 35 John Roger Paas 3 Networks of Printers and the Dissemination of News: The Case of Milan in the Sixteenth and Seventeenth Centuries 64 Massimo Petta 4 New Books for a New Reading Public: Frankfurt "Melusine" Editions from the Press of Gulfferich, Han and Heirs 85 Ursula Rautenberg 5 Exotic Knowledge as Commodity: De Bry's Historia Indiae Orientalis 110 Isabella Matauschek 6 The Unexpected Success of a Spanish Anatomy Book: Juan Valverde de Amusco's Historia de la composicion del cuerpo humano (Rome, 1556), and its Many Later Editions 123 Bjorn Okholm Skaarup VI CONTENTS PART 2 Demand and Supply: The Satisfaction ofExisting Appetites Maze: Petrarch 7 Poetic Gymnasium and Bibliographical Publishing in Renaissance Venice 145 Neil Harris 8 Poor Man's Music? The Production of Song Pamphlets and Broadsheets in Sixteenth-Century Augsburg 175 Amelie Roper the Market 9 Printed Polyphonic Choirbooks for Spanish 199 lain Fenlon 10 Publishing Military Books in the Low Countries and in Italy in the Early Seventeenth Century 223 Nina Lamal 11 The Italian Job: John Wolfe, Giacomo Castelvetro and Printing Pietro Aretino 241 Kate De Rycker 12 Early Printed Book Sale Catalogues from Seville: The Extension of the European Book Market into Mexico (1680-1689) 258 Pedro Rueda Ramirez and Lluts AgustiRuiz PART 3 'Print On-Demand': Reader-led Specialisation 13 Printers of the Greek Classics and Market Distribution in the Sixteenth Century: The Case of France and the Low Countries 275 Natasha Constantinidou 14 Books in Foreign Languages: Publishing in the Netherlands, 1500-1800 294 Remi Mathis and Marie-Alice Mathis 15 Tutor to Prince Henry: Adam Newton and an International Court in the Making 312 David McKitterick CONTENTS VII 16 "Quod Exemplaria vera habeant et correcta": Concerning the Distribution and Purpose of the Pecia System 331 Nikolaus Weichselbaumer 17 Profit, Patronage and the Cultural Politics of Music Printing in Eighteenth-Century Italy: The Family and Finances of Giuseppe Antonio Silvani 351 Huub van der Linden PART 4 'Not For Profit'Publication: Subsidised Specialisation 18 A Unique Seventeenth Century Rusyn Catechism and the Jesuit Connection 373 Paul Shore 19 European Books for the Ottoman Market 389 Zsuzsa Barbarics-Hermanik Index 407.