For Immediate Release ACADEMY OF INTERACTIVE ARTS AND SCIENCES (AIAS) TO PRESENT PETER MOLYNEUX WITH COVETED HALL OF FAME AWARD AT 7th ANNUAL INTERACTIVE ACHIEVEMENT AWARDS LOS ANGELES, CA – (March 2, 2004) – The Academy of Interactive Arts & Sciences (AIAS), the professional organization of the interactive entertainment industry, today announced that it will present Peter Molyneux, Managing Director, Lionhead Studios with its illustrious Hall of Fame award. The Hall of Fame award will be presented to Mr. Molyneux during the Annual Interactive Achievement Awards, which will be held at Rain in the Palms Casino Resort in Las Vegas on March 4. Peter Molyneux is one of the best-known names in the international world of computer games. He co-founded Bullfrog Productions in 1987 and created a new genre of computer games, “the god game” with the release of Populous. Since then Peter has been responsible for a string of massive selling games including Powermonger, Theme Park, Magic Carpet and Dungeon Keeper. Cumulative sales of his games are now approaching the ten million mark worldwide. In 1997 Peter left Bullfrog Productions to form a new games development company Lionhead Studios. The company’s first game Black & White was released to wide spread critical acclaim in April 2001 and sales currently top the two million mark. Peter is recognized as one of the computer games industry’s most articulate and eloquent speakers on the subject of the development of computer games. He has spoken at the American Museum of the Moving Image, the British Film Institute, ICA (London), the Tate Gallery and the Dortmund Museum of History and Culture. Other Hall of Fame inductees include Yu Suzuki, Will Wright, John Carmack, Hironobu Sakaguchi, Sid Meier and Shigeru Miyamoto. The Academy of Interactive Arts & Sciences (AIAS) AIAS is the 5,000-member professional organization of the interactive entertainment industry, created to promote, communicate and advance the common interests of the worldwide entertainment software community. Annually, the Academy's two signature events are The Interactive Achievement Awards, the industry's premier and most highly regarded award show, recognizing outstanding achievement in interactive entertainment, and The DICE Summit, the only entertainment industry event dedicated exclusively to exploring the creative process, current trends and future of game design, development and marketing. For more information call 310/441-2280. .