City of Abbotsford Monday, November 5, 2012 Tourism BC • Destination Management Organization • Tourism BC is part of the Ministry of Jobs, Tourism and Innovation • Consumer Marketing, Visitor Experiences, Partnership Marketing Vancouver, Coast & Mountains Tourism Region • Act as Representatives of Tourism BC • Regional Destination Marketing Organizations (RDMO) are non-profit associations governed by boards & accountable to stakeholders • Mid-year business reviews & highly structured annual marketing plans developed in formal consultation with Tourism BC & regional stakeholders What do we do? Deliver cooperative marketing campaigns Support communities Work with travel media, tour operators and travel influencers Regions •$5 million+ leveraged to $8 million+ incremental activity •1800 tourism operators & 100+ communities participate •700+ projects annually •Focus in short haul markets with awareness of BC, complementing Tourism BC long-haul & trade programs Tourism Growth Trends 604Pulse.com Monthly Analytics: Unique Visitors – 4,700 Visits – 5,800 Pageviews – 8,400 Pages / Visit – 1.45 New Visitors – 75% Returning Visitors – 25% Promotion 604 Pulse is supported by an active social media presence and is VCM’s primary call to action in close-in markets. 604 Pulse. May 28 '" Sasquatch Day s 2012: June 9 & 10 in Harrison H ot Springs Sasquatch Days return s to Ha rrison Hot Sp rings after a 70 yea r Kay 26th, 2012 obse nce! Detall5: http://www.604 pu/se.com{1 p=8402 1J l.le 11 tc:! 0 o Be the fir.'1 604 Pulse @604PuI5. After nearly 70 years. SasQuatch Days are cominq back to Hamson Hot Spnngs! Sasquatch Days return s to Harrison Hot Springs - June 9 & 10' M ./y/M21 Mws On June 9th and 10th. this historic evenl will bring the local First trillions Band Sls'alli vdl30e of Harrison Hot Spon!!s for th'O da,s of games fun and e~crtemenl ThiS inlerc Expand ~Iebratlon .... lIIlndude ca noe races traditional salmon barbeQue medldne waWs, CL arts &. craft actMUes. (james. entertainment and mosl importantly tal ks on the Sasquatch from Sts'alles experts and local Harrison Hot Springs Sasquatch In\fE!stigalors 604 Pu lse 604Pulse I I JUNE 9 S : :IIAlI-&~O I'll U Bu s-to-sorry and 4 others retweeted you 1 Jun JUNE 11 9:1DAM -2:311 PI! 1 Jun: Sasquatch Days comes to Harrison Hot Springs June 9 &10! Can .. HARlllSOII HOT SPIIJIISS • aJllVllL nUT .ClJIII: WAR CAHOE RAU'S ~1;d·i . WnmWll'*, l.I tc;,: DO~!Ie ! e~Oj , ~ SnIJli 8.lknle Calo:,tClJ SALMO N BAIm~aut: JUNE 9 9::IIAII-&:OO I'll ""..... JUNE 11 9:OOAI1-2:311 I'll II I HARRlSOII HOT SPRIIIIS Harrison Resort @HarrisonResort 5Jun One of our favourite blogs @604Pulse just shared som e news • CUllum nElT INClIDIII: about this weekends' #Sasquatch Festival ow./y/bnoOO WAR CANOE RACES Men's, WoolIon's, Mbid 00utIIn, @TourismHanison BucksI6ni. SINI & Laroe c..oa (.uOH. - - - ____ "' ____JE Great event for the 1lDper fraser vaUeyl SAlMON IWI8fQUE • l.Jne 7 at 5:Q:m' Lh · 6 1 "" ...., DRUMMING DISPlAY INMEMOftlAL HAll Chris wheeler Meet.., Av.'esome l SASQUATtH TAlKS TRADTTIONAL DANCES .lJne 8 at 6:~ ' li<e MfOICIMEWAIJ(.S GAMES CEDAIIWEAVING Wore a corTWnefIL" 1,20 7 people readled . 28 % Vancouver SUPER , NATURAl Coast & Mou nta i ns BRITISH COLUMBIA" REGION C AN A DA Consumer Publications www.HelloBC.com Visitor Experiences Programs to Enhance Customer Experience • Visitor Centre Network • Quality Assurance • World Host ® Visitor Centres • 115 Visitor Centres • 3.5 million visitors • 1.6 million publications distributed • 13,000+ tourism businesses represented "Iourbm Tourism Business Essentials "tourism "IOuri.o;m ,:=- l ourism .. "tourism r NDAMENTAlS rOR I OURISl\1 BUSINESSI S -_" Tourism Toun..m l burism Vancouver 1St & Mou nta ins REGIONResearch Cultural Tourism Online Mkti Tourism Industry Resources " All B.C. Government @ Tour i~ m !ndu~ try BRITISH Resources ...... COLUMBIA Sea rch Text Size ICI D ~ Tourism Planning Resources Quick Links a.c:._ Tourism Trade and Investment Tourism Industry Resources Whet her you are an entrepreneur St arting a Tourism-Relat ed lookino t o st a rt a to urism business or a ~ ~- community/ sector interest ed in tourism, Ministry of ~~ The Planning Process Tourism, Trade -- t his section outlines how t o begin Provincial Situation Analysis and Investment ~ planning. Tourism Research ourism Industry IE T Learn more about Tourism Planning Tourism Asset I nventory Resources Minirtl)' of Tourism, Trade and Investment INDUSTRY RESOURCES I ~ TOURISM Resources ... Market Read y Standards Resources DMAI Accreditation .. Tourism Brief e ~ Newsletter Tourism .. Regjon~1 Contllcts .. WorldHost Developing a Tourism Plan Quick links .. HelioSC.Com As part of the Ministry of Tourism, Trade and Investment, Tourism Be's mandate is to + Travel Media support and promote the business of tourism throughout the province. Tourism BC is If you are a community or sector What is included in a Tourism structured to develop and deliver programs and services that attract visitors to British association t his section can assist you plan? Columbia and help ensure t hat t he Quality of their vacation experience keeps them coming with t he steps involved in creating a Components of a Situation back for more. st rategic, research-based, consumer­ Analysis Highlights centric tourism plan. Components of a Touris m Plan .. New Vlllue of Tourism BC has a number of resources available to assist tourism operators, communities Tourism Report and sectors in growing and developing their businesses. Explore the following collection of Learn more about Developing a Tourism .. La test Tourism t ools and links by viewing the sections below. Plan ... Indicators .. Latest International Visitor Arrivals Overview of Structure in B.C. Quick Links Implementing Your Tourism Quick links The province of B.C. has a diverse Overview of Structure in B.C. Plan tourism industry with a variety of Regional Partners stakeholders involved at the provincial, Service and Attractions regional and community levels engaged Community Partners Once a plan is in place, implementing Highw ay Sign Program in marketing, development and Industry Partners t he strategies and tactics is the next Sustainable Tourism st ep. This section offers insights into infrastructure. Touris m Acronyms funding options, bra nding, sust ainability Brochure Racking Learn more about the Structure of practises, and marketing program Tourism Industry Programs Tourism ... informat ion for businesses, communities Marketing Funding and sectors. Opportunities Tourism Checklist How-to Guides and Workshops Quick Links Learn more about Implementina Your Tourism Plan ... This section provides links to the Touris m Business Essentials Tourism Business Essentials series of Guide s Monitoring and Evaluation Quick links guides and workshops that are offered Tou ri sm Busin ess Essentials free to B.C. t ourism stakeholders. In Workshops addition there are links to WorldHost9 Measuring the impact of your marketing Value of Tourism Wo rldHo s~ Training Services Training Services and other resources efforts provides you wit h a baseline for Provincia l Commercial t hat you might find valuable in other Tourism Industrv Guides future comparisons and provides a Accommodation Survey developing your business. continuing measure of progress. Measuring the Success of Th is section highlights the programs Marketing Activities www.jti.gov.bc.ca/industryresourcesREGION available through our Research, Community Program Goal To strengthen competitiveness and sustainability of communities to enhance the visitor experience and generate greater economic, environmental, social and cultural benefits at the local, regional and provincial level. Community Program Strategies Work with communities Educate communities on roles Target communities that are committed to long term planning and implementation Maximize leveraging of resources committed by communities Build long lasting relationships Community Program Strategies cont’d Increase market Reduce regional disparity Community Tourism Foundations (CTF) Province wide program that provide eligible tourism destinations with a tourism planning process Produce a 12 – 18 month plan for tourism marketing and development activities 2 communities per region are budgeted for each year on either a one day planning session or revisit to update existing plans Community82 programsTourism delivered, Foundations involving 137 communities Northern BC: •Haida Gwaii (5) •Smithers •Terrace •Prince George Thompson Okanagan: •McBride •Barriere/Lower North •Mackenzie Thompson (2) •Dawson Creek/Pouce Coupe (2) •Logan Lake •Vanderhoof •Ashcroft/Cache Creek (2) •Burns Lake •Merritt •Tumbler Ridge •Vernon •Fort St. John •Penticton •District of Taylor •Osoyoos •Prince Rupert •Oliver •Stewart •Lake Country •Hazeltons (2) •Clearwater •Chetwynd •Shuswap (6) •Kitimat •Boundary Country (5) •Hudson’s Hope •West Kelowna •Summerland Cariboo Chilcotin Coast: •Bella Coola •West Chilcotin (3) Kootenay Rockies: •Williams Lake (6) •Golden •Xeni Gwet’in •Revelstoke •Quesnel/Wells/Barkerville (3) •Columbia Valley (3) •Lillooet •Cranbrook •Clinton Vancouver Island: •Kimberley •100 Mile House •North Island (4) •Fernie •Tofino/Ucluelet (2) •Rossland •Sooke/Port Renfrew (2) •Nelson •Alberni Valley Vancouver, Coast & Mountains: •Kaslo •Ladysmith •Bowen Island •Castlegar •Quadra Island •Sunshine Coast (3) •Nakusp •Nootka Sound (3) •Squamish •Trail (3) •Duncan •Harrison Hot Springs/Kent (2) •Creston •Salt Spring Island • Hope and the Fraser Canyon (6) •Elkford •Parksville/Qualicum