Introduction Grey House Publishing’s Sports Market Place is the classic sports reference work that has served the sports industry for over 50 years. Over the years, this work has grown to include more than 2,300 pages of valuable content, including professional, college and youth leagues and teams, sports media, events, facilities, sponsors, manufacturers, and professional services. To make this massive volume of information more durable and easier to handle, this 2019 edition is now hard cover. According to the article, “Deloitte’s sports industry starting lineup: Trends expected to disrupt and dominate 2019” which is reprinted in its entirely following this introduction, here are some issues that rise to the top: • Fan safely in and around stadiums has remained a serious issue; • Streaming media options have proliferated and improved in quality; • The NBA is planning to offer a path for high school players to bypass college; • Player activism has continued to persist across leagues. This 16-page article also discusses: athletes as content creators; the offensive revolution; sports gambling trends; the sports world tackles mental health; European soccer reaches North America; and eSports: the next frontier for sports teams. In addition, the front matter of this edition includes the “Canadian Sponsorship Landscape Study, 2018 & Beyond.” Sports Market Place is your key to this dynamic industry. It is invaluable for media professionals, agents, athletic directors, professional & student athletes, equipment & apparel manufacturers, service providers, trainers, teachers, and job seekers. It includes full coverage of 103 sports, from Air Sports to Yachting, with statistics on the fastest growing and most popular – cycling, exercise and fitness, gymnastics, martial arts, running, swimming, and weight lifting. Praise for previous editions: “If doubts persist that sports is a major industry, this exhaustive reference volume will erase any such premise. In 10 chapters, the business of sports is documented in detail...Grey House continues to improve on a useful, comprehensive sports directory. For the professional involved in any aspect of the sports business, this is . .essential...” American Reference Book Association “This large reference work has served the sports industry for many years [and is] recommended [for] academic and public libraries; all levels.” CHOICE Arrangement Arranged in useful, business-minded chapters, Sports Market Place compiles sections such as Single Sports, College Sports, Media, Professional Services, Facilities, Manufacturers, Retailers ix and Events. Each chapter is indexed separately, in addition to the three all-volume indexes at the back of the book, for a total of 13 indexes. Listings are full of valuable information, including company name, address, phone, fax, web site, e-mail, description, key personnel and detailed corporate data. This Year’s Stats Sports Market Place, 2019 has over 13,000 listings. You’ll find 11,306 websites, 6,486 e-mail addresses, and 39,496 key executives. Here’s a play-by-play: • Single Sports has 2,058 sport-specific organizations, leagues and teams that comprise 103 specific sports. It includes professional, major and minor leagues, coaches, managers, and an alphabetical index. • Multi Sports includes 12 specific categories, including athletic foundations, Olympic teams, halls of fame and youth sports organizations. It includes a total of 834 listings, and an alphabetical index. • College Sports has 1,698 listings, with associations, conferences, degree programs, and division I, II and III schools. You’ll find a comprehensive list of coaches and sports management programs, and an alphabetical index. • Media includes prominent newspapers and radio and television sports programming. Listings include editors, commentators, show hosts and an alphabetical index. • Sports Sponsors includes 123 sponsors that support most major sports, including college bowl games, and an alphabetical index. • Professional Services comprises 13 categories, from executive search services to ticket services, for a total of 1,685 listings, and an alphabetical index. • Facilities has 1,366 listings, and includes seven categories from arenas to facility concession services. You’ll find stadiums, race tracks, architects, management services, and an alphabetical index. • Manufacturers & Retailers include 1,929 listings, with a separate section for Software Manufacturers. Listings include valuable contact information including key executives, plus products and brands. This chapter includes two indexes – one by sport and one by subject. • Events, Meetings & Trade Shows include 1,388 listings, of which 164 are trade shows. Events and trade shows are listed separately by both sport and date. This section also includes two alphabetical indexes, one for trade shows and one for events. • Three All-Volume Indexes are conveniently grouped in the back of the book. Entry Index is a straight alphabetical listing. Executive Index is a complete alphabetical list of all key personnel, including each executive’s title and affiliated organization. Geographic Index organizes all listings by country and state. For quick, easy access to this amazing compilation of data, Sports Market Place is also available online at http://gold.greyhouse.com. Subscribers have access to all of this data, and can search by Organization Name, Sport, Executive Name and Geographic Area. Plus, subscribers can download contact sheets to create their own mailing list of sales leads. Call 800-562-2139 for more information. x Deloitte’s Sports Industry Starting Lineup—2019 The next stage in augmented reality and virtual reality As technology has advanced, the challenge Augmented reality (AR) is no longer science One leading trendsetter in AR of keeping fans constantly engaged has ȴFWLRQȃLWȇVDOUHDG\KHUHΖQWKHVHDVRQ implementation is the Los Angeles Clippers JURZQPRUHDQGPRUHGLɝFXOW$Q\OXOO 0/%LPSOHPHQWHG$5LQWRLWVRɝFLDOPRELOH RUJDQL]DWLRQZLWK&RXUW9LVLRQȃDVHUYLFH in the game leads to fans diverting their app to allow fans to use their phones to get allowing fans to watch the game from attention to their phones and consuming player information by pointing the camera at multiple angles, see real-time shooting stats, content from other venues—scores of other WKHȴHOG5 Through the app, fans were able DQGVHOHFWDXGLRWKDWLQFOXGHVXQȴOWHUHG games, player statistics, and highlights are to get data like pitcher vs. batter matchup in-arena sound.7 Likewise, Professional Golf just a few drops of information that fans history, past and present statistics, player Association’s app PGA TOUR AR lets fans see try to stay updated on while watching the speed, defensive range and more. While physical dimensions of courses and unique game. However, the growing integration MLB used apps on phones to implement AR, player data. of augmented reality and virtual reality is the possibilities extend far beyond mobile transforming the customer experience by devices. Headsets could be next, and box giving fans the opportunity to get “closer” seats could even have their glass panels to athletes while having a single platform to PRGLȴHGWRDFFRPPRGDWH$5WRR6 access a wealth of data. xiv PICKINGDECISIONS: PARTNERS DATA Historical Sponsorship Investment in Sport $1,200 $495 Amateur Sport Pro Sport $344 $404 $1,000 $317 $1.26B $800 in Sports $349 $751 $766 $322 $715 $338 $600 $295 $659 $300 $301 $298 NOTE $231 Since 2013, both pro Amount ($ M) $400 $405 $427 sport and amateur sport $338 $339 $361 have seen substantial $300 $301 $307 Canadian Sponsorship Landscape Study $200 growth. $0 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 32 Source: O’Reilly, Norm and Elisa Beselt. “12th Annual Canadian Sponsorship Landscape Study, T1 Speaker Series: 2018 & Beyond.” Reproduced with permission, Feb. 2019. https://www.sponsorshiplandscape.com/csls/ xxxi Single Sports Alphabetical Index AMERICAN MOTORCYCLIST ASSOCIATION, ATLANTA BLAZE, 145 A 147 ATLANTA BRAVES, 31 A.C. CONNECTICUT, 163 AMERICAN MOUNTAIN GUIDES ASSOCIATION, ATLANTA DREAM, 61 A.J. FOYT RACING, 22 70 ATLANTA GLADIATORS, 132 ABEL MOTORSPORTS, 22 AMERICAN PAINT HORSE ASSOCIATION, 75 ATLANTA HAWKS, 57 single sports ABERDEEN IRONBIRDS, 47 AMERICAN PLATFORM TENNIS ASSOCIATION, ATLANTA SHARKS, 94 ABERDEEN WINGS, 135 148 ATLANTA SPEEDWERKS, 19 ACADIE-BATHURST TITAN, 138 AMERICAN POOLPLAYERS ASSOCIATION, ATLANTIC LEAGUE, 36 THE ACCESS FUND, 70 INC., 63 ATLANTIC LEAGUE OF PROFESSIONAL ADIRONDACK THUNDER, 132 AMERICAN POWER BOAT ASSOCIATION, 64 BASEBALL, THE, 35 ADVENTURE CYCLING ASSOCIATION, 71 AMERICAN PROFESSIONAL FOOTBALL ATP WORLD TOUR, 173 AEROBICS AND FITNESS ASSOCIATION OF LEAGUE, 94 AUBURN DOUBLEDAYS, 47 AMERICA, 84 AMERICAN QUARTER HORSE ASSOCIATION, AUGUSTA GREENJACKETS, 51 AGGRESSIVE SKATERS ASSOCIATION, 143 75 AUSTIN, 166 AGRICULTURE AND AGRI-FOOD CANADA, 80 AMERICAN RACING DRIVERS CLUB AUSTIN AZTEX, 162 AGUASCALIENTES RAILROADERS, 44 INC./ARDC, 14 AUSTIN BRUINS, 135 AIR SHOW NETWORK, 11 AMERICAN RUNNING ASSOCIATION, 151 AUSTIN SPURS, 60 AKRON RACERS, 170 AMERICAN SINGLES GOLF ASSOCIATION, 102 AUTOMATIC RACING, 19 AKRON RUBBERDUCKS, 39 AMERICAN SKI RACING ALLIANCE, 155 AWA INC., 19 ALABAMA FC, 166 AMERICAN SOCIETY OF GOLF COURSE ALAMO BOWL, 91 ARCHITECTS, 102 ALASKA ACES, 132 AMERICAN SPORTFISHING ASSOCIATION, 88 B ALASKA STATE GOLF ASSOCIATION, 112 AMERICAN SWIMMING COACHES B.A.S.S. LLC, 88 ALBUQUERQUE ISOTOPES, 49 ASSOCIATION, 172 B.J. MCLEOD MOTORSPORTS, 24 ALBUQUERQUE SOL FC, 163 AMERICAN TAEKWONDO ASSOCIATION, 146