Creative Austrians Innovators for the society of the future – the new Austrian international culture programme How is Austria mirrored in the major challenges of our time? How does art support the culture of innovation? Does the future belong to those who own data? What impact does the increasing use of technology have on peoples‘ lives? What are the future prospects for work? How do algorithms influence the way we form our opinions? What will democracy look like in the future? Which creative skills are demanded by the “digital revolution”? How do we assume responsibility? What contributions can Austria make towards achieving the goals for sustainable development? Ermöglicht mit Mitteln des Creative Austrians presents creative questions and ideas for change – including for dialogue between Austria and the rest of the world. C R E A T I V E A U S T R I A N S Creative Austrians Innovators for the society of the future C REATIVE ONTENTS C A USTRIANS Contents Part I: Authors’ contributions 1. Creativity & Zeitgeist The time is now: paradigms of yesterday and tomorrow Gerald Bast On the culture of creativity – The time is now 26 Peter Strasser Diversity forced into line – A case for the rediscovery of creativity 40 Eva Maria Stadler Freedom as a political dispositive – To every art its freedom: creative adjustment or the resistance of the aesthetic 48 Creative Austrians Johannes Rauchenberger Criticising false gods – On the ethical responsibility Karin Kneissl of the creatives 54 Creative Austrians – A new programme of the Austrian International Cultural Policy 14 Introduction 2. Creativity & Society Open everything: all is in flux in the societies of today Teresa Indjein C Building bridges to the future – Lines of transmission Daniel Erlacher ONTENTS betw 18 Creative democracy – On the influence of een culture, society and the economy CREATIVE AUSTRIANS creative media usage on the democracies of the future 62 C REATIVE ONTENTS C A USTRIANS Gerfried Stocker Irmi Salzer Artists as catalysts for innovation – Creativity & feeding the world – C – what it takes to change 68 Rethinking food systems 126 Hansjürgen Schmölzer Rainer Rosegger Mobile creatives – The places that attract creatives 76 Cradle-to-cradle design – Creative concepts for a circular economy 132 Christoph Thun-Hohenstein Ideas for change – Perspectives at the interface between art and creative industries 88 4. Creativity & the Economy More than money: creativity and meaningful Irmgard Frank commercial activity the architectural space – A sensory experience 94 Eric Poettschacher in an interview with Hansjürgen Schmölzer Hip, hip, hooray: creative industries! 3. Creativity & Responsibility – Creative industries policy and its search for meaning 140 Open Source: creativity and responsibility in designing the future Doris Rothauer Art-based creative solutions for the economy Marina Fischer-Kowalski in an interview with Hansjürgen Schmölzer – New synergies between two worlds 148 Using less to achieve more – Creative strategies for a global quality of live 102 Sabine Pümpel The DNA of the creative industries – Innovation cultures Sonja Bettel and potential 154 On sharing ideas – Open Source C Gerin T rautenberger tive Commons and Crea 120 ONTENTS The creative industries effect – The creative industries are more than the sum of their parts 162 CREATIVE AUSTRIANS C REATIVE ONTENTS C A USTRIANS Part II: Portraits Julia Bachler Use Potential – Social empowerment through a 1. Creativity & Zeitgeist database of refugees’ skills 194 Manu Luksch Art controls the controllers – Astrid Hainzl Filming against surveillance 172 Too few women in supervisory bodies – What are the mechanisms that lead to such a low proportion of women Micha Elias Pichlkastner in supervisory bodies? 198 Michaelias – Media art and the human-machine relationship 176 Elisabeth Marek The creative fillip – Creative workshops for Jerome Becker, Florian Sammer, Lukas Vejnik socially disadvantaged people 202 Bedroom Exodus – Concepts for a sleep culture revolution in public space 180 Martin Hollinetz Otelo – Open technology laboratories as future hubs Florian Satzinger in rural areas 206 Character design – The Paperwalker, or the fantastical journey of “John Starduck” 184 3. Creativity & Responsibility 2. Creativity & Society David Groß Wastecooking – Fighting food waste and xenophobia Marlies Pöschl with “artivism” 212 C And other stories – Cultural investigations at the ONTENTS interf 190 Andrea Lunzer ace between film, art and society CREATIVE AUSTRIANS Lunzers grocery by weight – Shopping without packaging waste 216 C REATIVE ONTENTS C A USTRIANS Part III: Services Markus Enenkel SATIDA – A drought app that acts as an early Funding programmes, creative industries 248 warning system for drought and famine 220 Funding programmes, academic study 250 Gerhard Fraundorfer CornProtect – Protecting maize corps Funding programmes in the federal states 252 through pest control witih sex pheromones 224 Creative studies 256 Communities, networks und interest groups 262 4. Creativity & the Economy Andreas Weingartner s::can – Clean drinking water from an innovative light measurement technique 230 Kristina Tsvetanova Blitab – A tactile computer tablet for blind people 234 Michaela Maresch, Gerald Brencic COMMOD house – A sustainable modular house to take away 238 Simon Niederkircher, Michael Galhaup simon – A mini power station for all 242 C ONTENTS CREATIVE AUSTRIANS KARIN KNEISSL D OR W ORE F in Austria’s dynamic creative industry, particularly among a growing Creative circle of “mobile creatives”. Creativity and optimism are closely related. The most im- Austrians portant driving forces for the release of creativity are the belief and confidence in being able to actively and positively shape the future through one’s own contribution and independent performance. Austria is a creative country, not only in the spheres of arts A new programme of the Austrian International and sciences, but also in the world of business. Hence, CREATIVE Cultural Policy AUSTRIANS is rooted at the interfaces of these areas. This approach is a novelty for International Cultural Policy. — Karin Kneissl While Austria is relatively small in regard to land area and Federal Minister for Europe, Integration and Foreign Affairs population – and most raw materials, resources and means of produc- 15 14 tion are quantitatively limited – the same does not, however, apply to the potential of creativity. Austria, despite its relatively small size as a nation, is recognised throughout the world as a leader in culture, „If creativity is the key to our future, then art creativity and innovation, as has been proven time and time again. and creative creation need to play a much more The CREATIVE AUSTRIANS program, however, is about much important role than they have in the past.“ more than a mere presentation of the economic benefits of creativity. Doris Rothauer The focus is primarily on those controversial areas that, apart from purely economic considerations, are among the major and important After having received positive feedback, the Foreign Ministry challenges of the present and cannot be solved without new creative decided to publish an English version of the 2016 publication “Cre- concepts and ideas. ative Austrians. Innovators for the society of the future”. Many of these challenges are reflected in the list of problems The “CREATIVE AUSTRIANS” programme supports innovative and targets described in the UN Sustainable Development Goals. The minds, who work on socio-politically relevant topics and provide complexity of these topics makes it necessary to address these issues practical solutions for possible future developments, which can be with a variety of creative tools at a macro and micro level in social, applied both at local and global levels. It helps these progressive environmental, political and economic spheres. F thinkers achieve recognition beyond Austria’s borders, find opportuni- ORE ties to present their work internationally, and make relevant contacts. Well known individuals from Austria, whose ideas and achiev e- W OR In addition, this programme also aims to spark international interest ments - both great and small - contribute to an inspiring, lively D KARIN KNEISSL KARIN KNEISS D OR W ORE F L and, one might hope, better future are featured in this publication. The range of topics is wide and reaches from astonishing concepts for improving global nutrition to tactile computer tablets for the visually impaired or design concepts for a socio-cultural re-evaluation of the function of sleep in everyday life. CREATIVE AUSTRIANS should also encourage a discussion about which prerequisites and framework conditions a society needs, so that creativity can unfold itself ideally and multifaceted achieve- ments of creatives become effective in the best possible way on an ethically stable foundation. For this program, we have invited a wide range of authors from the fields of science, culture and business to contributions that offer manifold perspectives. Every year, the network of Austrian International Culture 17 16 cooperates with 4,500 partner institutions worldwide and provides a platform which enables Austria to improve the networking opportuni- ties of CREATIVE AUSTRIANS in the international discourse, and at the same time make Austria a relevant place of impulse and interna- tional exchange for creative solutions to future challenges. L F ORE W OR D KARIN KNEISS TERESA IN D OR W ORE F D JEIN of the future, is a reflection of this objective.