2 Viewership Area wise % Lahore Karachi 11% 10% 14% 20% Cantt Kh-e-Iqbal 20% DHA Rashid Minhas Road Ferozpur Road 21% Sh-e-Faisal 31% Gulberg 15% Sh-e-Pakistan Model Town University Road 23% 35% 3 Viewership Area wise % Rwp-Isb 23% 22% Airport Road Blue Area Commercial Market 11% Mall Road Sector-F 19% 25% 4 Target Group Share Ratings 8% 5% 17% 9% 27% M/F I12-15 SEC A M/F I16-24 SEC B 12% M/F I25-34 15% 40% SEC C M/F I35-44 SEC D M/F I45-54 SEC E M/F I 55+ 22% 22% 23% 5 Top 10 Panels Karachi Rank Location Medium Vendor Rating % 1 NCR Building Wall Pasting Ammar Ad 11.20 2 Najeab Center Wall Pasting Champion Neon 11.05 3 Al Tijarah Center Wall Pasting ECHO 3 10.70 4 Metropole Wall Pasting MNB 9.45 5 R.J Mall Wall Pasting Sabir Sign 9.30 6 Ala Din Park Wall Pasting Sagar Art 8.95 7 Hilal-e-Ahmer Wall Pasting MOA 8.70 8 Absara Apartments Wall Pasting Zodiac Link 8.35 9 Palm R/A Wall Pasting Zodiac Link 7.87 10 Emerald Tower Wall Pasting Midcom 7.10 6 Top 10 Panels Lahore Rank Location Medium Vendor Rating % 1 Main Market Billboard Hafiz Bro 6.70 2 Mini Market Billboard Hafiz Bro 6.15 3 Liberty R/A Wall Pasting Spectrum Lines 5.87 4 Chubruji Chowk Billboard Sahar Adv 5.15 5 Cricket House Billboard Sahar 4.87 6 Sherpaou Bridge Billboard Sahar Adv 4.25 7 Muslim Town Flyover Billboard Classic Ad 4.18 8 Jinnah Flyover Billboard Flex-o-Sign 4.03 9 Sherpaou Bridge Billboard MNK 3.99 10 Garden Tower Billboard Hafiz Bro 3.84 7 Top 10 Panels Rwp-Isb Rank Location Medium Vendor Rating % 1 Commercial Market Billboard Gashoo Ad 4.35 2 Raja Bazar Billboard Hafiz Bro 4.32 3 Mall Road Billboard Sahar 4.17 4 Katchray Chowk Billboard Sign Pakistan 3.95 5 F-10 Billboard Hafiz Bro 3.78 6 PC Hotel Billboard Spectrum lines 3.65 7 Margalla Road Billboard Sign Pakistan 3.51 8 7th Avenue Bridge Pane Sherazi Ad 3.39 9 Katchray Chowk Billboard Classic Ad 3.23 10 Abpara Billboard Hafiz Bro 3.15 8 Category Wise Summary Category Wise Spend FMCG Telco 6% 17% 29% Textile Beverages Electronics 23% 25% 758 449 175 Category Impacts Millions 95 5 FMCG Telco Textile Beverages Electronics 9 Top 10 Advertisers Relative Share of Spend 6% Telenor Pakistan Zong 6% 22% 10% McDonald's KFC Pakistan ECS Shell Pakistan 11% 18% Pepsi-Co UPL 7% 6% 7% 7% Gul Ahmed Textile Toyota Motors 190 66 52 Impacts in Millions 39 39 33 29 17 9 4 Telenor Zong McDonald's KFC Pakistan ECS Shell Pakistan Pepsi-Co UPL Gul Ahmed Toyota Motors Pakistan Textile 10 Top 10 Brands 8% Telenor 4G Zong 4G Relative Share of Spend 8% 28% ECS Shoes KFC Duo Box 8% Shell V-Power K&Ns Spring Roll 6% 6% 13% Total Quartz Engine Oil Ideas 6% 8% 9% Pepsi Toyota Fortuner 190 66 Impacts in Millions 39 38 24 19 15 9 9 4 Telenor 4G Zong 4G ECS Shoes KFC Duo Box Shell V-Power K&Ns Spring Total Quartz Ideas Pepsi Toyota Roll Engine Oil Fortuner 11 Digital OOH Medium(Time band Utilization) Male Female 31 507 26 579 26 054 22 237 20 686 18 691 15 777 10 315 8 837 5 296 9 -12 Morning 12-3 Noon 3-6 Afternoon 6-9 Night 9-12 Night Male Female 12 Top OOH Digital Mediums Top 3 Digital Panels(Lahore) Rank Location Vendor Rating % 1 Khalid Butt Chowk Sahar Adv 35.16 2 Shami Chowk Sahar Adv 34.65 3 Model Town Yellow 30.32 Top 3 Digital Streamers Locations(Lahore) Rank Location Vendor Rating % 1 Qarshi Lane MNK 25.36 2 Garden Town Ravi Adv 24.32 3 M.M Alam Road Digi Prime 21.32 13 THANK YOU!.