YouGov Valentine's Day US Nationally Representative Sample January 27th - 30th, 2017 Gender Age Region Race Total Male Female 18 to 34 35 to 54 55+ Northeast Midwest South West White Black Hispanic Other Which, if any, of the following best describes your current relationship status? Unweighted base 1162 534 628 286 368 508 225 241 417 279 814 122 127 99 Base: All US adults 1132 550 582 356 356 420 213 249 401 269 736 135 160 100 Married 46% 46% 45% 27% 49% 59% 45% 45% 52% 36% 49% 27% 47% 45% Common-law marriage 2% 2% 2% 2% 2% 1% 1% 1% 3% 2% 1% 2% 4% - In a relationship and living together 8% 6% 10% 11% 11% 4% 7% 7% 9% 9% 8% 8% 10% 6% In a relationship but not living together 5% 6% 4% 10% 4% 2% 6% 2% 5% 8% 5% 5% 2% 12% Single - separated 2% 2% 1% 2% 3% 0% 2% 2% 1% 3% 2% 2% 1% 2% Single – divorced 7% 5% 9% 2% 6% 12% 5% 10% 7% 7% 7% 15% 4% 2% Single – widowed 4% 1% 7% - 0% 11% 3% 4% 4% 5% 6% 2% 1% 0% Single – never married 23% 27% 20% 43% 22% 7% 28% 26% 17% 25% 20% 31% 25% 29% Other 1% 2% 1% - 1% 3% 1% 3% - 1% 1% 4% - 0% Prefer not to say 2% 3% 1% 3% 2% 1% 2% 1% 1% 4% 1% 5% 6% 3% Which, if any, of the following words would you choose to describe Valentine's Day? Please select all that apply. Unweighted base 1162 534 628 286 368 508 225 241 417 279 814 122 127 99 Base: All US adults 1132 550 582 356 356 420 213 249 401 269 736 135 160 100 Romantic 43% 38% 48% 47% 39% 43% 43% 37% 46% 44% 43% 41% 45% 42% Sexy 12% 12% 12% 17% 14% 6% 11% 9% 12% 14% 11% 13% 14% 17% Funny 11% 11% 12% 17% 10% 7% 9% 7% 13% 14% 9% 11% 17% 16% Disappointing 14% 11% 17% 19% 17% 7% 13% 16% 11% 16% 14% 16% 12% 14% Overrated 48% 47% 49% 38% 53% 52% 45% 59% 42% 48% 52% 54% 30% 37% Thrilling 5% 6% 4% 7% 6% 2% 7% 4% 6% 5% 4% 9% 7% 7% Cheesy 19% 19% 20% 26% 22% 10% 16% 22% 16% 24% 20% 15% 15% 26% Tacky 13% 14% 11% 17% 16% 6% 15% 12% 10% 14% 13% 13% 10% 13% Other 7% 9% 5% 7% 6% 8% 6% 6% 9% 8% 9% 2% 4% 8% Even if you are not currently in a relationship we are still interested in your opinion. Which, if any, of the following would you want to hear from a significant other on Valentine's Day? Pleas select all that apply. Unweighted base 1162 534 628 286 368 508 225 241 417 279 814 122 127 99 Base: All US adults 1132 550 582 356 356 420 213 249 401 269 736 135 160 100 "Take my credit card" 10% 8% 12% 15% 13% 4% 10% 9% 10% 11% 8% 16% 13% 12% "Let's make a baby" 9% 13% 6% 14% 13% 2% 12% 10% 8% 8% 7% 16% 9% 16% "Do you want to stay the night?" 16% 21% 11% 22% 19% 8% 16% 18% 13% 19% 14% 24% 20% 17% Silence 8% 11% 6% 10% 9% 6% 11% 9% 9% 5% 8% 13% 7% 6% "I love you" 74% 70% 79% 72% 74% 77% 70% 77% 75% 75% 77% 67% 71% 71% "Let's stay in and watch Netflix" 29% 25% 33% 40% 31% 18% 25% 35% 27% 30% 28% 35% 25% 32% Other 6% 7% 5% 4% 6% 7% 7% 5% 7% 4% 6% 8% 4% 8% YouGov Valentine's Day US Nationally Representative Sample January 27th - 30th, 2017 Education Marital Status Total No HS, Some college, Domestic High school 4-year Post Grad Married Separated Divorced Widowed Single 2-year partnership graduate Which, if any, of the following best describes your current relationship status? Unweighted base 1162 410 402 225 125 592 20 121 60 307 62 Base: All US adults 1132 476 357 195 104 540 20 115 51 349 56 Married 46% 42% 41% 52% 66% 92% 41% 2% - 1% 6% Common-law marriage 2% 3% 1% 1% 2% 1% 7% - 3% 2% 10% In a relationship and living together 8% 8% 9% 6% 7% 4% 5% 8% 3% 7% 62% In a relationship but not living together 5% 5% 5% 8% - 1% - 12% 2% 10% 7% Single - separated 2% 2% 2% 2% - 1% 31% 1% 2% 2% 2% Single – divorced 7% 8% 7% 6% 6% 0% 8% 66% 2% 1% - Single – widowed 4% 6% 3% 3% 2% 0% 4% 2% 82% - - Single – never married 23% 22% 29% 19% 15% - - 2% - 74% 4% Other 1% 2% 1% - 1% - 3% 6% 6% 0% 3% Prefer not to say 2% 2% 2% 2% 1% 1% - 3% - 3% 7% Which, if any, of the following words would you choose to describe Valentine's Day? Please select all that apply. Unweighted base 1162 410 402 225 125 592 20 121 60 307 62 Base: All US adults 1132 476 357 195 104 540 20 115 51 349 56 Romantic 43% 45% 41% 43% 39% 45% 23% 33% 50% 40% 60% Sexy 12% 12% 11% 16% 10% 12% 8% 8% 3% 12% 28% Funny 11% 9% 16% 9% 9% 10% 18% 12% 5% 13% 15% Disappointing 14% 13% 17% 13% 13% 11% 25% 13% 8% 19% 19% Overrated 48% 42% 50% 56% 54% 51% 26% 55% 49% 45% 33% Thrilling 5% 6% 5% 4% 5% 5% 4% 1% 5% 5% 17% Cheesy 19% 17% 22% 21% 18% 16% 16% 11% 6% 29% 18% Tacky 13% 10% 14% 12% 18% 10% 14% 6% 8% 19% 13% Other 7% 6% 9% 8% 9% 6% 12% 5% 12% 8% 14% Even if you are not currently in a relationship we are still interested in your opinion. Which, if any, of the following would you want to hear from a significant other on Valentine's Day? Pleas select all that apply. Unweighted base 1162 410 402 225 125 592 20 121 60 307 62 Base: All US adults 1132 476 357 195 104 540 20 115 51 349 56 "Take my credit card" 10% 10% 12% 9% 8% 10% 16% 13% 5% 11% 11% "Let's make a baby" 9% 9% 10% 11% 5% 9% 5% 2% 5% 12% 10% "Do you want to stay the night?" 16% 13% 19% 20% 13% 9% 16% 14% 10% 28% 13% Silence 8% 8% 9% 7% 7% 5% 16% 15% 11% 11% 3% "I love you" 74% 75% 74% 75% 73% 80% 59% 61% 72% 71% 82% "Let's stay in and watch Netflix" 29% 23% 35% 33% 28% 23% 36% 23% 15% 39% 44% Other 6% 4% 6% 7% 8% 6% - 5% 7% 6% 5% YouGov Valentine's Day US Nationally Representative Sample January 27th - 30th, 2017 Children under the Income age of 18 Total Prefer not Yes No Under $40k $40k to $80k $80k+ to say Which, if any, of the following best describes your current relationship status? Unweighted base 1162 289 873 420 327 241 174 Base: All US adults 1132 292 840 419 311 228 174 Married 46% 61% 40% 31% 55% 68% 36% Common-law marriage 2% 3% 2% 2% 3% 2% - In a relationship and living together 8% 13% 6% 10% 9% 5% 5% In a relationship but not living together 5% 4% 5% 7% 4% 4% 6% Single - separated 2% 3% 1% 2% 2% 2% 0% Single – divorced 7% 4% 8% 9% 8% 2% 7% Single – widowed 4% 0% 5% 5% 2% 2% 9% Single – never married 23% 10% 28% 31% 17% 13% 29% Other 1% - 2% 2% 1% 1% 1% Prefer not to say 2% 1% 2% 1% 1% 2% 8% Which, if any, of the following words would you choose to describe Valentine's Day? Please select all that apply. Unweighted base 1162 289 873 420 327 241 174 Base: All US adults 1132 292 840 419 311 228 174 Romantic 43% 51% 40% 47% 49% 31% 38% Sexy 12% 20% 9% 14% 14% 9% 7% Funny 11% 15% 10% 14% 10% 8% 11% Disappointing 14% 17% 13% 17% 13% 12% 11% Overrated 48% 40% 51% 41% 49% 60% 47% Thrilling 5% 9% 4% 6% 7% 2% 4% Cheesy 19% 21% 18% 17% 18% 23% 21% Tacky 13% 12% 13% 10% 11% 16% 16% Other 7% 4% 9% 7% 5% 11% 9% Even if you are not currently in a relationship we are still interested in your opinion. Which, if any, of the following would you want to hear from a significant other on Valentine's Day? Pleas select all that apply. Unweighted base 1162 289 873 420 327 241 174 Base: All US adults 1132 292 840 419 311 228 174 "Take my credit card" 10% 19% 7% 13% 8% 12% 7% "Let's make a baby" 9% 17% 7% 10% 12% 7% 5% "Do you want to stay the night?" 16% 18% 15% 18% 13% 17% 15% Silence 8% 8% 8% 10% 6% 6% 11% "I love you" 74% 75% 74% 75% 78% 71% 71% "Let's stay in and watch Netflix" 29% 33% 28% 30% 30% 32% 21% Other 6% 5% 6% 5% 4% 6% 11% YouGov Valentine's Day US Nationally Representative Sample January 27th - 30th, 2017 Social networks membership Total Facebook Twitter LinkedIn Google+ MySpace Pinterest Tumblr Instagram Vine Snapchat Periscope Other Don't know None Which, if any, of the following best describes your current relationship status? Unweighted base 1162 856 397 298 391 78 281 92 306 31 155 14 35 23 175 Base: All US adults 1132 854 424 302 401 90 283 101 322 35 169 12 38 24 150 Married 46% 47% 41% 53% 43% 38% 48% 24% 37% 26% 32% 52% 44% 33% 49% Common-law marriage 2% 2% 1% 2% 1% - 3% 2% 2% 6% 1% 11% - - 1% In a relationship and living together 8% 8% 9% 9% 10% 17% 10% 12% 11% 9% 11% - 8% - 5% In a relationship but not living together 5% 5% 4% 2% 3% 3% 6% 7% 8% 6% 14% - - 6% 3% Single - separated 2% 1% 1% 2% 2% 2% 2% 2% 2% 2% 1% - - 4% 1% Single – divorced 7% 8% 7% 6% 6% 12% 10% 7% 7% - 4% 10% 19% 9% 8% Single – widowed 4% 4% 2% 1% 4% 2% 1% 2% 2% - - - 4% - 6% Single – never married 23% 23% 31% 25% 28% 26% 20% 43% 30% 47% 37% 21% 23% 29% 20% Other 1% 1% 2% 0% 2% - 1% - 0% - 0% 6% 2% - 1% Prefer not to say 2% 1% 2% - 1% 1% - 1% 1% 4% - - - 19% 6% Which, if any, of the following words would you choose to describe Valentine's Day? Please select all that apply.