PICTURES AND STORIES SINCE 1957 FROM OUR LIVES 06.2020 SINCE 1847 Helping makes friends AWARD EDITORIAL Especially in these challenging corona times, here is another welcome motivation boost for our actions and assistance: the award for Best Brand 2020 in the category Dear LIQUI MOLY friends, oils/lubricants by the readers of PS sport motorrad magazin! Throughout our lives, LIQUI MOLY knew only one direction: upwards! Many thanks for this vote Despite initial difficulties, 2019 was also a great year with yet another of confidence! turnover record. And 2020, we believed, would be THE year par excellence. Wrong thinking? Absolutely not! Because – as strange as this may sound and as much suffering and crisis Covid-19 has brought or still brings – it actually is a good time right now. Just very different from what we thought and planned. The path we are currently taking together shows clearly: There are things that move people even more than our lubricants do – namely humanity, solidarity and care, as we are currently experiencing impressively in our LIQUI MOLY family worldwide! Solidarity here, there, everywhere! Anyone BEST BRAND 2020 who smiles this away as an empty phrase just needs to take a look at the telling pictures, posts and thank-you letters that are currently reaching us from all over the world as part of our EUR 3 million donation campaign. The formula for such overwhelming responses is simple: When you approach people with helpfulness, you get gratitude back. And this gratitude is not a fleeting moment, but the most fruitful, lasting basis for more conscious encounters, more intensive business relationships and growing sales after the crisis. Our report on the continuous expansion of our Meguin oil production in Saarlouis shows that we are well prepared for this post-crisis period. Yes, we have every reason to be dissatisfied with our current business figures. And, yes, we are allowed to be sad now and then because of the inconvenience and deprivation of the lockdown restrictions that have been in place for weeks. But what we must never do is to take even one step back on our path. Because the tracks we are currently leaving behind One brand, all from a single source: with our million-dollar aid and advertising campaigns around the globe over 4,000 products, such as motor will be enormous and highly visible! oils, additives, vehicle care, chemical problem-solvers and So let’s stay the course and support the worldwide corona caregivers service products. as well as all our partners, customers and friends as best we can. Then the year 2020 will still be the time of our lives … Stay optimistic and, yeeeah, we can do this! Publisher: LIQUI MOLY GmbH, Jerg-Wieland-Strasse 4, 89081 Ulm, Germany, www.liqui-moly.de · LIQUI MOLY GmbH is represented by: Ernst Prost, Günter Hiermaier Responsible under German press law: Ernst Prost Editorial: Jörg Witopil Design: Niklas Döhring Distribution: The magazine is issued 12 times a year and is published free of charge on our website and the online platform Issuu.com at the beginning of each month. Rights & privacy: Reproduction or other use solely with the written per- mission of the publisher. Pictures and photos: LIQUI MOLY GmbH, Shutterstock, iStock, Annika Dollner Jörg Witopil Niklas Döhring (Copywriter) (Graphic Artist) IMPRINT 2 LIQUI MOLY I MEGUIN I 06 I 2020 LIQUI MOLY I MEGUIN I 06 I 2020 3 CORONA DONATIONS MEXICO World-class quality and charitable spirit, Made in Germany! These images from our friends at LIQUIMOLYMexico are powerful symbols of how we've been thinking and acting during these remarkable past few weeks. As with many of our international partners, our Mexican friends have contributed to our 3 mn Euro charity drive and are making significant contributions of goods and materials to Corona response teams and aid organizations throughout the country. Our customer Daniel Heredia (Distributor in Tampico) can be seen here donating oils, additives and care products to the Mexican Red Cross – clearly a source of pride and act of gratitude toward the front-line corona workers. The LIQUIMOLY family worldwide – during the corona catastrophe more than ever, a symbol of global unity! Motor oils made in Germany and support from Germany – We will come through this together. Stay healthy! that's LIQUI MOLY Yours Ernst Prost 4 LIQUI MOLY I MEGUIN I 06 I 2020 LIQUI MOLY I MEGUIN I 06 I 2020 5 CORONA CRISIS 4.April April 30, 2020 2020 CIRCULAR FROM ERNST PROST and resentment, but too little or even so little that they don't have a reasonable income for themsel- ves and their family is not possible. Performance must be worthwhile. Good work must be well paid. Tax evasion must be stopped and, because it is ille- Quality work & gal, severely punished. You hear about entrepreneurial risk everywhere, there is no doubt about it. Some entrepre- neurs have to fight day and night to make ends meet for themselves, their families asshole concepts & and their teams. But there are also enough companies - and by no means the smallest ones - where it is not the entrepreneur who bears the entrepreneurial risk, but bread crumbs the workforce as can be seen again very clearly in the crisis, the very people who created the prosperity of the company are put on the street when things are not In today's circular letter to his colleagues, Ernst Prost going so smoothly... And when things go badly, after decades of underpayment, stresses how important a proper system of values is the first crisis that comes along gives you kick in the butt - forever... while the entre- for entrepreneurs and that the entrepreneurial risk is preneurial risk for the investor is perhaps once a year not to earn double-digit mil- often higher for low-paid employees than for investors lion profits, but only single-digit ones. As I said, there are both - you have to look at the individual case carefully. I hope the banks and KfW will do this very carefully and Ladies and gentlemen, about people and every single person counts. not only save the big ones... and the lutes... Financial investors may be completely unfa- Always worth a look is definitely the value of you can ride a bike hands-free, you can even eat miliar with this view. Not so for an entrepre- work, which is expressed in salary, social be- without a knife and fork. But working without brain neur, on the contrary: First comes the person, nefits and secure jobs. Under no circumstances and heart is something you shouldn't do, and run- then the return. This is how WE think and should the entrepreneurial risk be shifted onto ning a business without a compass, even less. I act. I admit that it takes a lot of steadfastness the already weak in this game, everyone involved don't mean the compass with the four cardinal and a firm belief in principles not to give up. in the value chain should receive their fair share points, but the value compass with right or wrong. Unemployment, poverty in old age, minimum of the monetary value created. I do not believe in "How am I to know how to decide and what to do?" wage, living on the edge of society on the serving only capital and fobbing off workers and One of my teachers had a simple answer: "There one hand and on the other hand profits, pro- employees, who increase precisely this capital th- are some things you just don't do." Basically a fits, returns - millions and millions of Euros rough their performance, with crumbs. That would simple thing, a clear basis for decision making and and Dollars... how this is supposed to make be a monumental failure of our entire economic a well functioning compass. You could also call sense? I am not talking about fairness and system and social order. it a conscience... If you want to test whether your justice, I am talking about sense or nonsense actions are right, you can also use the sentence: within an economy, a society. The "asshole So much for tomorrow, May 1st, Labour Day. "What you don't want someone to do to you, don't concept" of finding and using legal and illegal do to anyone else." There are the ones who makes tax loopholes and tax havens is often enough Yours decisions in a brash and cold-hearted, perhaps the crowning glory of the shameful & harmful Ernst Prost even inhuman way which would proceed quite dif- behavior of some actors. For my part, I do not ferently if it were not anonymous, i.e. employees as want to die an asshole. numbers as rationalization potential whose fate he decides on, but friends, relatives, his own family or It is not the case that those who have little himself. or nothing don't work. With low wages and high expenses for rent, children and family You already know it - I'm back on the topic of you can't make big leaps and you can't save short-time work and redundancies and the social anything for the future. Not every service is responsibility of bosses and entrepreneurs. These paid for as it should be. I would not mind if are not just numbers or anonymous masses, it's people could have to much - I don't know envy 6 LIQUI MOLY I MEGUIN I 06 I 2020 LIQUI MOLY I MEGUIN I 06 I 2020 7 CORONA CRISIS May 4, 2020 CIRCULAR FROM ERNST PROST Ladies and gentlemen, for us to capture additional market share than now.