COPYRIGHTED MATERIAL 331_9781118336342-bindex.indd1_9781118336342-bindex.indd 256256 66/22/12/22/12 110:320:32 AAMM Index A behavior 33 Beyoncé 38 acknowledgements 34 Bing Translator 109 Adams, Diana 143, 144 Binkd 165 Advanced Search tool 56 bios 47, 145, 149, 158, 159, 165, 172, 194, advertising 6, 33 202, 213 advocacy 7, 10 Bit.ly 204, 255 alerts 163 Blether 254 ambient awareness 5 blogs 35, 233 American Horror Story 117 bookmarklets 241 amplifi cation level 34 borderless social web 107 analytics 224 bots 61, 67 Andrews, JD 179 autofollow 68 Android 226 brand application programming interface (API) 6 personal xxi, 30, 33, 37, 43, 45, 55, 75, 78, Appraisal Theory of Emotion 31 127, 139, 143, 157, 165, 182, 189, Arab Spring 101 199, 211, 233, 243, 251 Arnold, Magda 31 brand ambassadors xx assumptions 106 brand anchors 81, 83, 85, 92 attention span 88 brand audience 26 authority 248 brand awareness 224 auto-correct 37 brand checkup 106 avatars 146 brand chemistry 28 Aykborn, Alyn 16 brand content 33 brand delivery method 26 B brand exposure 229 brand impact 19 background image 48 branding xxi, xxiii, 25, 43, 55, 68, 127, 138, background options 51, 150, 159 143, 157, 165, 189, 199, 211, 233, tiled 51 243, 251 Bag the Web 241 globally 104 Bargh, John A. 32 brand loyalty xxiv 331_9781118336342-bindex.indd1_9781118336342-bindex.indd 257257 66/22/12/22/12 110:320:32 AAMM Index 258 brand message 68, 92, 132, 144, 213 curation 12, 16, 33, 56, 59, 62, 77, 78, brand promise 30 79, 91, 233 brand show 55, 85, 90, 141, 215 curation tools brand statement 26, 27, 30, 34, 35, 45, Bag the Web 241 47, 78 Chirpstory 240 brand value 26 Intigi 237 brand visibility 157 Marginize 238 brand voice 213 Paper.li 235 Brownell, Kelly D. 32 Scoop.it 234 Buffer 98, 111, 133, 153, 161, 251 Storify 233 StumbleUpon 239 Twylah 235 C YourVersion 237 calendar 64, 77, 90, 95, 141, 158, 215, 237, 240 call to action 118 D CAPTCHA 71 Darell, Richard 149 celebrities 33 Demasio, Antonio 32 censorship 5, 101 Design tab 48 chats 129, 151, 160, 161, 215, 254 DestroyTwitter 227 Chirpaloo 205 dialog 37 Chirpstory 240 digital damage 37 Chrome OS 226 direct messages 59, 61, 151, 160, 183 circle of infl uence 203 automated 59 clickthrough 113, 252 directories 73. See Twitter directories clients. See Twitter clients #Discover pane 38, 64, 213 clout 248 DM. See direct messages CNN 118 domain 35 communal discovery 7 Dorsey, Jack xix @Connect feature 60, 73 Connect.Me 230 content 92, 233. See also curation E search tools 237 Echofon 152 writing for the web 16 edutainment 88, 127 content list emotional equity 30, 32 for a Twittertorial calendar 82 emotional value keys 26 copywriting 55 emotions xxiii, 27 CoTweet 152, 174, 196 empowerment 103 CPP. See cross-platform promotion engagement 170, 243, 253 cross-platform promotion 97, 128, 129, Engage tweets 62 138, 139, 147, 158, 160, 175, events 81, 83, 115, 158 214, 233 cultural differences 106 culture 104 331_9781118336342-bindex.indd1_9781118336342-bindex.indd 258258 66/22/12/22/12 110:320:32 AAMM Index 259 F imagery, power of 33 impressions, fi rst 44 Facebook 143, 170, 199, 202, 214, 224, incentives 120, 165 239, 252 independent and interdependent self- #FF 204, 251, 254 construals 104 fi lters 226, 228 infl uence 34, 39, 248, 253 followers infl uencers 119, 203, 229, 230 quality 74 infl uence strengtheners 35 FollowFriday Helper 204, 254 infographics 82, 92 Follow Fridays 204, 251 Inform tweets 58, 79, 83 formatting 55 integrity 33 foundation tweets 77, 84 interaction 37 Foursquare 239 Interactions pane 60 Free Twitter Designer 52 Intigi 237 Friendorfollow.com 196 iPad 226 Fundamental Attribution Error 44 iPhone 153, 226 G J generosity 248 Janetter 227 geographic concerns 162 Jay-Z 38 geolocation. See location journalism 18 global nature 101 Just Tweet It 73, 230 Google+ 145, 153, 170, 214, 224, 251 Google Analytics 246 Google search tools 79 K Google Translate 108 Kawasaki, Guy 98 Gratton, Dean Anthony 16 keywords 6, 46, 78, 79, 194 guiding principles 29 Klout 248, 253 Kred 248, 253 H Kutcher, Ashton 36 halo effect 35 handles 45, 46, 145, 159, 172, 202, 210 L Harris, Jennifer L. 32 language barriers 103, 106, 228 hashtags 37, 56, 82, 91, 113, 141, 151, Lawnmower Man Effect 16, 90 162, 206, 212, 217, 240, 253 Lee, Aaron 165 #quote 91 Lee, Jin 167 HashTracking 206 Leijon, Dawn 30 Hayes, Sharon 189 LinkedIn 224, 252 HootSuite 95, 133, 152, 186, 204, 224, Linux 226 251 Listorious 230 lists 38, 196, 228, 230 I location 254 London riots 8 Ifttt 206 331_9781118336342-bindex.indd1_9781118336342-bindex.indd 259259 66/22/12/22/12 110:320:32 AAMM Index 260 Luks, Howard J. 127 personal brand xxi, 25, 30, 33, 37, 43, 45, 55, 75, 78, 127, 139, 143, 157, 165, 182, 189, 199, 211, M 233, 243, 251 Mac. See OS X photo editing 44, 49 making money 67 photography 92 ManageFlitter 153, 251 photos. See profi le photos manipulation 33 Pinterest 145 Map My Followers 111 Pluggio 152 Marginize 238 polls 62 marketing 10 portraits. See profi le photos mentions 160, 255 Posterous Space 35 Mentions pane 60 power 34, 35 metrics 243 profi le photos 43, 49, 69, 145, 159, 171, infl uence 248 172, 183, 185, 195, 203 metrics tools 245 profi les xxiv, 43, 48, 69, 71, 145, 146, Google Analytics 246 158, 159, 171, 183, 189, 200, Retweet Rank 247 202, 223, 239 Sprout Social 243 promotion 77, 97, 98, 160, 243 TweetStats 248 promotions 12, 165, 212 Twitaholic 245 Twitalyzer 247 Twitter Counter 245 Q mobile, use of 16, 36 quotation tweets 91 moral boundaries 29 multilevel marketing 61 R Raven, Corvida 59 N reach 248 narcissists 216 reading, how it has changed 15 Nearby Tweets 254 relationship rituals xxiii news 5 relationships 67 Nielsen, Jakob 15 repeating tweets 98, 111 replies 175, 255 reputation 34, 230 O ResumeBear 137 OS X 226, 228 Retweet Rank 247 retweets xxii, xxiv, 34, 56, 60, 95, 119, P 144, 152, 160, 182, 190, 203, 247, 252 Paltrow, Gwyneth 38 rewards 120, 165 Paper.li 235 RT 56, 144, 160, 182. See also retweets passion 29, 35 PeerIndex 248 331_9781118336342-bindex.indd1_9781118336342-bindex.indd 260260 66/22/12/22/12 110:320:32 AAMM Index 261 S trust 253 trust cycle xx Samsung 120 Tumblr 35 scheduling 40, 77, 94, 95, 119, 133, Twanslate 109 158, 161, 196, 215, 216, 226, Tweepi 153 228, 251, 252 TweepsMap 111 Scoop.it 234 TweetBeep 255 search, in Twitter 114 Tweetbot 186 search engine optimization (SEO) 44 TweetCaster 152 search engines 237 TweetChat 153 Seesmic 152, 228 TweetDeck 95, 152, 153, 162, 186, 204, Selbach, Marcella 45 226, 251 self-promotion 193 TweetFind 73, 204 sentiment xxiii TweetLevel 253 Share tweets 56 TweetReach 153 SITE formula 55, 74 tweets snap judgments 45 foundation 77, 84 spam 62, 68 quotation 91 Sprout Social 243 repeating 98, 111 stereotyping 44 suggestion 85 Storify 233 the four types 55 StumbleUpon 79, 80, 239 TweetStats 248 suggestion tweets 85 tweetups 74, 82, 83, 255 Summize 6 Twellow 73, 204, 229 Twinslator 108 T Twitalyzer 247 TwitBacks 52 tags 44 Twitition 254 Tenore, Mallary Jean 18 Twitrbackgrounds 52 Thank tweets 59, 254 Twitter amplifi cation 98 Thompson, Dan 9 Twitter Auto-Translate 109 thought 32 Twitter bots. See bots tiled background 51 Twitter clients 223 timelines 61, 68, 240, 248 DestroyTwitter 227 time management 192 HootSuite 224 time zones 40, 111, 119, 162, 163, 194 Janetter 227 timing 39 native 223 Tinyurl.com 255 Seesmic 228 Todd, Michael Q. 199 TweetDeck 226 translation 107, 108, 228 Twitter.com 174 trending topics 119, 162, 217 Twitter Counter 245 trends 119, 213 TwitterCounter 153 Tribalfi sh 254 Twitter directories 223, 229 trolls 186, 216 Connect.Me 230 TrueTwit 71 Just Tweet It 230 331_9781118336342-bindex.indd1_9781118336342-bindex.indd 261261 66/22/12/22/12 110:320:32 AAMM Index 262 Listorious 230 video 93 Twellow 229 viewer abandonment 88, 94 Twitter handles. See handles vision 28 Twitter Lists 196 Vision, Value, Passion (VVP) Twitter photos. See profi le photos Connection 28, 34 Twitter profi les. See profi les volume 119 Twitter reach 98 Twitter search 114 Twittertorial calendar 64, 77, 90, 95, W 141, 158, 215, 237, 240 Warren, Bob 137 Twitter Translation Center 107 web pages, how people read them 15 Twitter Tussle 253 websites 35, 47 Twitter widgets. See widgets widgets 117 Twtvite 75 Williams, Evan 200 Twylah 206, 235 Windows 226, 227 Worldwide Trends 38 writing U formula for Twitter 19 unfollow 69 for Twitter 16 usernames. See handles Y V YourVersion 237 value 29, 58 YouTube 93, 128 value system 29 velocity 248 Verma, Amit 157 Z via, in retweets 57 Zendit 254 331_9781118336342-bindex.indd1_9781118336342-bindex.indd 262262 66/22/12/22/12 110:320:32 AAMM.