1962 CAR Drive the '62 and Tempest Drive the '62 Ponti ac and Tempest Drive the '62 Pontiac and Tempest Dr ive the '62 Pontiac and Tempest Drive the '62 Pontiac and Tempest Drive the '62 Pontiac and Tempest Drive the '62 Pontiac and Tempest Drive the '62 Pontiac and Tempest Drive the '62 Pontiac and Tempest Drive the '62 Pontiac and Tempest Drive the '62 Pontiac and Te mpest Drive the '62 Pontiac and Tempest Drive the '62 Pontiac and Tempest Drive the '62 Pontiac and Tern pest Drive the '62 Pontiac and Tempest Drive the '62 Pontiac and Tempest Drive the '62 Pontiac and Tempes t Drive the '62 Pontiac and Tempest Drive the '62 Po ntiac and Tempest Drive the '62 Pontiac and Tempest Drive the '62 Pontiac and Tempest Drive the '62 Ponti ac and Tempest Drive the ' 62 Pontiac and Tempest Dr ive the '62 Pontiac and Tempest Drive the '62 Pontiac and Tempest Drive the '62 Pontiac and Tempest Drive the '62 Pontiac and Tempest Drive the '62 Pontiac and Tempest Drive the '62 Pontiac and Tempest Drive the '62 Pontiac and Tempest Drive the '62 Pontiac and Te mpest Drive the '62 Pontiac and Tempest Drive the '62 Pontiac and Tempest Drive the '62 Pontiac and Tern pest Drive the '62 Pontiac and Tempest Drive the '62 Pontiac and Tempest Drive the '62 Pontiac and Tempes t Drive the '62 Pontiac and Tempest Drive the '62 Po ntiac and Tempest Drive the '62 Pontiac and Tempest Drive the '62 Pontiac and Tempest Drive the '62 Ponti ac and Tempest Drive the '62 Pontiac and Tempest Dr ive the '62 Pontiac and Tempest Drive the '62 Pontiac and Tempest Drive the '62 Pontiac and Tempest Drive the '62 Pontiac and Tempest Drive the '62 Pontiac and Tempest Drive the '62 Pontiac and Tempest Drive the '62 Pontiac and Tempest Drive the '62 Pontiac and Te mpest Drive the '62 Pontiac and Tempest Drive the '62 Pontiac and Tempest Drive the '62 Pontiac and Tern pest Drive the '62 Pontiac and Tempest Drive the '62 Pontiac and Tempest Drive the '62 Pontiac and Tempes t Drive the '62 Pontiac and Tempest Drive the '62 Po ntiac and Tempest Drive the '62 Pontiac and Tempest Drive the '62 Pontiac and Tempest Drive the '62 Ponti ac and Tempest Drive the '62 Pontiac and Tempest Dr ive the '62 Pontiac and Ten1pest Drive the '62 Pontiac and Tempest Drive the '62 Pontiac and Tempest Drive the '62 Pontiac and Tempest Drive the '62 Pontiac and Tempest Drive the '62 Pontiac and Tempest Drive the '62 Pontiac and Tempest Drive the '62 Pontiac and Te mpest Drive the '62 Pontiac and Tempest Drive the '62 Pontiac and Tempest Drive the '62 Pontiac and Tern pest Drive the '62 Pontiac and Tempest Drive the '62 Pontiac and Tempest• Drive the '62 and Tempes Drive the '62 Pontiac and Tempest Drive the '62 Po ntiac and Tempest Drive the '62 Pontiac and Tempest Drive the '62 Pontiac and Tempest Drive the '62 Ponti ac and Tempest Drive the '62 Pontiac and Tempest Dr If we've told you once, ive the '62 Pontiac and Tempest Drive the '62 Pontiac and Tempest Drive the '62 Pontiac and Tempest Drive the ' 62 Pontiac and Tempest Drive the '62 Pontiac and we've told you a hundred times: Tempest Drive the ' 62 Pontiac and Tempest Drive the '62 Pontiac and Tempest Drive the '62 Pontiac and Te Drive the '62 Pontiac mpest Drive the '62 Pontiac and Tempest Drive the '62 Pontiac and Tempest Drive the '62 Pontiac and Tern pest Drive the '62 Pontiac and Tempest Drive the '62 and Tempest Pontiac and Tempest Drive the '62 Pontiac and Tempes t Drive the '62 Pontiac and Tempest Drive the '62 Po ntiac and Tempest Drive the '62 Pontiac and Tempest What's new with Pontiac and Tempest? Lots. Pontiac's new Grand Prix, for one thing. And Tempest's new LeMans. Sound sporty? They are. Bucket seats, special trim, the works. And there's nothing old hat about the regular Pontiacs or Tempests for '62, either. If you can look at them and not want to drive them, you've a heart of stone. If you can drive them and not want to own them, you're beyond temptation. See Your Local Authorized Pontiac Dealer. E. T. MEAGHER K. T. RALPH E. c. SCHOEN President Vice-President Secretary Officers anJ Directors E. J. HoRTON c. E. ARCHER Treasurer Director J. G. DORSCHEL A. c. FREAR P. ]. LANZATELLA E. E. ScHOEN Director Director Director Director R T_ 22 58' 4 5 6 7 J c 8 9 J d - J6 [ [ 12 13 15 [ [ [ D [ 16 17 18 19 21 Rochester A I D D D J [ -- - - -- - WAR T T 1962 Auto Show Exhibits 1. MERCEDES 2. TRIUMPH 3. VOLVO, CITROEN, DAIMLER 4. STUDEBAKER, LARK 5. FORD, FALCON 6. OLDSMOBILE 7. CHRYSLER, IMPERIAL 8. CHEVROLET, CORVAIR 9. PLYMOUTH, VALIANT 10. BUICK 11. CADILLAC 12. DODGE, LANCER 13. RAMBLER, METROPOLITAN 14. PONTIAC, TEMPEST 15. MERCURY, COMET 16. WILLYS 17. M.G., AUSTIN HEALEY, AUSTIN SPRITE 18. VOLKSWAGEN 19. RENAULT, JAGUAR, FIAT, HILLMAN, SUNBEAM ALPINE, PORSCHE 20. LINCOLN CONTINENTAL Look them all over now, all at once, 21. ENG. FORD at the Rochester Auto Show 22. CHRYSLER This is the easiest, fastest way to find the best buy for you. 23. DELCO, ROCH. PRODUCTS After you pick out your car, ask your dealer 24. SCOUT about the Midland Time Plan offered by Genesee Valley Union Trust Company. It gives you: 25. NAUM BROS. Low-cost financing 26. WORLD OF KARTING INC. Convenient monthly payments 27. SAAB Life insurance protection for yourself Full insurance on your car (optional) 28. BARDAHL You make only a moderate down payment 29. HAMILTON MANAGEMENT Now is the time to buy. Dealers are offering high- 30. WEATHER SEAL est trade-ins and excellent service. Deliveries are fast. You have wide selections to choose from. 31. LINCOLN ROCH. TRUST Ask your dealer to arrange low-cost 32. STATE OF NEW YORK Midland Time Plan financing for you. 33. POLICE, SAFETY COUNCIL, SHERIFF 34. F. HENNEN, MOTORCYCLES Genesee Valley 35. ENG. FORD Union Trust Company 36. SPECIAL EXHIBITS, HOT RODS, 22 CONVENIENT OFFI CES MAIN OFFICE: 19 MAiN ST. WEST CUSTOM CARS Member of Federal Deposit lnsurance Corporation j A FULL-SERVICE BANK 3 FOR 1962 New Style! New Savings! New Safety! Rambler for 1962 presents 102 improvements and advancements that mean finest perform- ance-luxurious comfort-greater savings and economy. Choose from 3 distinctive compact models-Classic 6, Ambassador V -8 and 100- inch wheelbase Rambler American. No other cars on the road offer all these advanced features that give longer life and greater driving pleasure: NEW SELF-ADJUSTING, DOUBLE-SAFETY BRAKE SYSTEM- Entirely separate hydraulic systems for front and rear brakes to provide double protection. Standard on all models. NEW 33,000-MILE CHASSIS LUBRICATION-on Classic and Ambassador. New "sealed-for-life" bearings on all models. NEW 4,000 -MILE ENGINE-OIL CHANGE-You drive . normally twice as far without changing oiL Oil filter, standard. NEW 24-MONTH DOWGARD FULL-FILL RADIATOR COOLANT- Protects cooling system to 40 degrees below zero. Anti-rust. Low-cost. Gobd for two years. NEW IMPROVED CERAMIC-ARMORED MUFFLER AND TAILPIPE- Unmatched rust-out protection. New aluminized metal shield affords improved muffler protection. NEW ROAD COMMAND FRONT SUSPENSION gives greater stability, smoother ride on Classic and Ambassador. Easier steering, greater ground clearance on all models. NEW LOUNGE-TILT SEAT gives perfect posture comfort for front seat passenger. Optional with bucket-type or individually- adjustable seats. NEW LOW PRICES ON All '62 RAMBLER MODELS! mblerworld Standard of Compact Car Excellence SEE YOUR RAMBLER DEALER TODAY EDWARD T. MEAGHER, President Rochester Auto Shows, Inc. Welcome to our 1962 Show! We're very proud that Rochester give you a chance to see the unprecedented it's the most complete showing of cars, both American variety in values and choice of cars, large and small, models and imports, we've ever gathered under one available to you when you choose your new car for roof. And we're gratified that city, county, and state 1962. We urge you to take your time in looking officials have helped us assemble for the first time in- around. Compare the various makes and models at formative exhibits about related motoring interests such as safety engineering, and the new super high- leisure. Feel free to ask lots of questions. We're very ways and expressways in our area that have gained glad you came, and we appreciate your interest. Have nation-wide recognition. a wonderful time enjoying "Today's Cars - Tomor- In sponsoring this show, the Automobile Dealers of row's Rochester". 1962 models Reflect a New High in Prosperity, Beauty, anJ Engineering by EDWARD C. SCHOEN, Manager Rochester Auto Show, Inc. The automobile industry is one of the most impor- million mark was passed in 1913. Today we're in the tant barometers showing the climate of our American second 50,000,000. Last year we spent over thirty economy. billion dollars for motor vehicles, tires, accessories, When prosperity is in full swing, Detroit is a hus- and fuel. It's predicted that within ten years these tling boom town. When the economy falters, one of yearly expenditures will rise to forty-five billion dol- the first signs of trouble comes from Detroit and the lars. We Americans drove about 580 billion vehicle many cities throughout the country-including Roch- miles last year; it's predicted that in ten years we'll ester-in which assembly plants and suppliers to the be driving 800 billion miles per year.