® 2018 Online Media Kit GAMEINFORMER.COM Monthly Unique Visitors 4 Million Monthly Page Views 17 Million Monthly Video Plays Over 700,000 Average Time on Site 3:22 Minutes ® VISITORS AT A GLANCE DEMOGRAPHICS CONSOLE & GAMES PURCHASING Gender Console Ownership Plans to Purchase 88% male 99.5% own at least one video 89.6% plan to purchase or receive 12% female game console. a game system in the next 12 months. Age Xbox 360 47.9% Xbox One 33.4% 21% – 17 and under PlayStation 3 42.7% PlayStation 4 38.0% 64% – 18-34 years PlayStation 4 35.4% 15% – 35 and above Game Purchasing Frequency Nintendo 3Ds 32.8% In the last 60 days visitors: Median Age Nintendo Wii 32.3% • purchased 4 games. 22 years Xbox One 27.1% • downloaded 5 game demos Nintendo Wii U 16.7% Marital Status PSP 15.1% 73% single 27% married A LOVE FOR GAMES Top Interest 99.5% list video games as their highest topic of interest, followed by internet activity and movie going. Time Spent with Games On average, visitors spend 18 hours per week playing video games. Internet 96% of visitors have broad band access. ® OUR IMPACT INFLUENCE BASED ON TRUST have made a purchase after reading about it on 85% GameInformer.com Top game news sources gameinformer.com 74.5% agree, GameInformer.com influences their purchase 93% decisions ign.com 45.2% gamestop.com 38.3% agree, GameInformer.com has the most complete Other 27.6% 97% information when it comes to buying games 1up.com 15.0% agree, Game Informer is t he most reliable source kotaku.com .6% 96% when it comes to buying video games. of GameInformer.com visitors are also avid readers 88% of Game Informer Magazine. Sources: WebTrends 2009, Comscore MyMetrix 2009, DoubleClick DART, Atlas Tracking, Gameinformer.com User Study 10/14 ® ADVERTISER BENEFITS OVERVIEW TARGETING Our Audience Takes Action Achieve Reach and Frequency Strategic Ad Placement • Proven .18 CTR 54% returning visitors 91% have more than one favorite section on gameinformer.com. • 85% have made a purchase after 46% new visitors per month seeing and/or reading about a 83% consider the Review section to product on Higher Visitor Attention be their favorite. • Greater share of voice consider the News section to More Impressions 69% be their favorite. Actual CPMs < CPMs sold • Your ads are features on a clean, clutter-free site 65% consider the Forums section to Higher exposure to women be their favorite. and youth 2015 Page Views Average 17,482,430 20 MM 16 MM 12 MM 8 MM 4 MM ® ADVERTISING PARTNERS ® ONLINE AD SPECIFICATIONS Maximum Host- Desktop Ad Expandable Max Initial Host-Initiated 3rd Party Unit size Expanded initiated Max length Placement Name Direction File Size Video File Size Tag Preference Dimensions Subload 728x180, 728x300, 15 sec for Javascript, if DFA Leaderboard 728x90 Down 200 KB 300 KB 2.2 MB or 728x418 animation include INREDs Super 15 sec for Javascript, if DFA 970x90 970x250 Down 200 KB 300 KB 2.2 MB Leaderboard animation include INREDs 15 sec for 970x250 Javascript, if DFA 970x250 N/A N/A 200 KB 300 KB 2.2 MB animation; Marquee include INREDs 30 sec for video 15 sec for Medium 300x250 or Javascript, if DFA 600x250 Left 200 KB 100 KB 2.2 MB animation; Rectangle 300x600 include INREDs 30 sec for video 1x1 (for impression Site Skin 1920x1080 N/A N/A 300 KB N/A N/A N/A and click) Mobile Ad Banner Types Max File Size Max Animation 3rd Pary 3rd Party Tag Unit size Additional Requirements Placement Name Permitted GIF/JPG/PNG Time Accepted Preference Medium 300x250 Standard, HTML5, Javascript, if DFA Requires secure tag 75k 15 sec Yes Rectangle (Mobile + Tablet) Rich Media include INREDs (https://) 320x50 or Standard, HTML5, Javascript, if DFA Requires secure tag Mobile Banner 75k 15 sec Yes 320x100 (Mobile) Rich Media include INREDs (https://) Standard, HTML5, Javascript, if DFA Requires secure tag Leaderboard 728x90 (Tablet) 100k 15 sec Yes Rich Media include INREDs (https://) Standard Max Can Be Video Ad Max Frames Scaling File Type Video Audio Aspect 3rd Party Dimen- File 3rd Party Placement Name Length Per Sec Supported? Accepted Bitrate Bitrate Ratio Tag Preference sions Size Served? All formats 1x1 accepted - Pre-roll Video 640x360 :30 24 500 MB Yes 2500+ 128K 0.67291667 Yes (for impression Hi-res MOV and click) or VAST preferred ® CONTACT ONLINE ADVERTISING SALES Damon Watson Advertising Sales Director tel: 310.450.3260 fax: 310.450.3571 [email protected] Amy Arnold Janey Stringer Senior Advertising Sales Associate/East Coast Advertising Manager tel: 518.982.1141 tel: 612.486.6104 [email protected] [email protected] ®.