Clementine® 11.1 User’s Guide For more information about SPSS® software products, please visit our Web site at http://www.spss.com or contact: SPSS Inc. 233 South Wacker Drive, 11th Floor Chicago, IL 60606-6412 Tel: (312) 651-3000 Fax: (312) 651-3668 SPSS is a registered trademark and the other product names are the trademarks of SPSS Inc. for its proprietary computer software. No material describing such software may be produced or distributed without the written permission of the owners of the trademark and license rights in the software and the copyrights in the published materials. The SOFTWARE and documentation are provided with RESTRICTED RIGHTS. Use, duplication, or disclosure by the Government is subject to restrictions as set forth in subdivision (c) (1) (ii) of The Rights in Technical Data and Computer Software clause at 52.227-7013. Contractor/manufacturer is SPSS Inc., 233 South Wacker Drive, 11th Floor, Chicago, IL 60606-6412. 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No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the prior written permission of the publisher. 1234567890 10090807 ISBN-13: 978-1-56827-387-7 ISBN-10: 1-56827-387-8 Preface Clementine is the SPSS enterprise-strength data mining workbench. Clementine helps organizations to improve customer and citizen relationships through an in-depth understanding of data. Organizations use the insight gained from Clementine to retain profitable customers, identify cross-selling opportunities, attract new customers, detect fraud, reduce risk, and improve government service delivery. Clementine’s visual interface invites users to apply their specific business expertise, which leads to more powerful predictive models and shortens time-to-solution. Clementine offers many modeling techniques, such as prediction, classification, segmentation, and association detection algorithms. Once models are created, Clementine Solution Publisher enables their delivery enterprise-wide to decision makers or to a database. Serial Numbers Your serial number is your identification number with SPSS Inc. You will need this serial number when you contact SPSS Inc. for information regarding support, payment, or an upgraded system. The serial number was provided with your Clementine system. Customer Service If you have any questions concerning your shipment or account, contact your local office, listed on the SPSS Web site at http://www.spss.com/worldwide/. Please have your serial number ready for identification. Training Seminars SPSS Inc. provides both public and onsite training seminars. All seminars feature hands-on workshops. Seminars will be offered in major cities on a regular basis. For more information on these seminars, contact your local office, listed on the SPSS Web site at http://www.spss.com/worldwide/. Technical Support The services of SPSS Technical Support are available to registered customers. Student Version customers can obtain technical support only for installation and environmental issues. Customers may contact Technical Support for assistance in using Clementine products or for installation help for one of the supported hardware environments. To reach Technical Support, see the SPSS Web site at http://www.spss.com or contact your local office,listedontheSPSSWebsiteat iv http://www.spss.com/worldwide/. Be prepared to identify yourself, your organization, and the serial number of your system. Tell Us Your Thoughts Your comments are important. Please let us know about your experiences with SPSS products. We especially like to hear about new and interesting applications using Clementine. Please send e-mail to [email protected] or write to SPSS Inc., Attn.: Director of Product Planning, 233 South Wacker Drive, 11th Floor, Chicago, IL 60606-6412. Contacting SPSS If you would like to be on our mailing list, contact one of our offices, listed on our Web site at http://www.spss.com/worldwide/. v Contents 1 About Clementine 1 ClementineClient,Server,andBatch.............................................. 1 ClementineModules........................................................... 2 ClementineOptions............................................................ 6 ClementineSolutionPublisher................................................... 6 TextMiningforClementine...................................................... 6 WebMiningforClementine..................................................... 7 DatabaseModelingandOptimization.............................................. 7 DeployingScenariostothePredictiveEnterpriseRepository............................ 7 2 New Features 9 NewFeaturesinClementine11.0and11.1........................................... 9 NewNodesinClementine11.0............................................... 15 ClementineDocumentation..................................................... 16 3 Clementine Overview 18 GettingStarted.............................................................. 18 StartingClementine....................................................... 18 ClementineataGlance........................................................ 20 ClementineInterface...................................................... 21 UsingtheMouseinClementine.............................................. 24 UsingShortcutKeys...................................................... 25 GettingHelpinClementine.................................................