SUSTAINABLE MOBILITY & AUTONOMOUS TECHNOLOGY Many drivers experience new automotive technologies for the first time in rental vehicles ... “I have no doubt that the U.S. car rental industry will be an early adopter and will be able to help introduce autonomous driving technology to millions of consumers – just as we have done with anti-lock braking, stop-start technology, hybrid electric vehicles and all of the other new technologies. SUSAN LOMBARDO SENIOR VICE PRESIDENT OF VEHICLE ACQUISITION AT ENTERPRISE HOLDINGS 2016 WOMEN’S INDUSTRY NETWORK EDUCATIONAL” CONFERENCE In thousands of communities of all As a result, Enterprise Holdings for the report, since it not only sizes, Enterprise Holdings' highly sponsored a special 2017 report operates the largest fleet in the accessible network provides hourly, titled “Driving Forward: The Future world but also has more than 6,400 daily and weekly car rentals as cost- of Urban Mobility,” published by neighborhood and airport rental effective and consumer-friendly the Wharton Initiative for Global locations located within 15 miles of modes of local transportation. Environmental Leadership (IGEL). 90 percent of the U.S. population. Enterprise was a natural sponsor Page 1 of 3 Autonomous vehicles will still need to be managed – fleeted, “de-fleeted, maintained and moved – and car rental companies are poised to do that, as they already run the largest fleets in U.S. and even the world .... The footprint of the industry stretches from coast to coast and includes both airport and what we call the home-city market. The fact is, the autonomous vehicle model most likely will be well suited for a pay-as-you-go system, especially on the local level. And this plays into car rental’s strengths of customer interface and management for the long term. CHRIS BROWN EXECUTIVE EDITOR AT AUTO RENTAL NEWS APRIL 2016 ” In fact, Enterprise Rent-A-Car, National Car Rental and Alamo needs by reducing traffic Federal Automated Vehicles Policy. Rent A Car customers are logging congestion, parking requirements Among other things, Enterprise more than 25 billion miles and carbon emissions, while Holdings urged NHTSA to recognize throughout the world every year. providing commuters with a the rental industry and fleet And many of those miles are smarter, better way to get to work. management operators as key driven locally in their very own Enterprise Rideshare – the fourth stakeholders in the development of communities and mostly in late- largest U.S. public transit provider state and federal policies. model, fuel-efficient vehicles – in passenger miles today – also making local car rental one of the As TheInformation.com news site helps control annual transportation most effective and sustainable reported in early 2017: “Enterprise, expenses by using volunteer mobility options today. a 60-year-old company that owns drivers, which is much more cost- and rents more cars in the U.S. than For example, thousands of efficient than hiring paid drivers anyone else, is gaining newfound Enterprise customers rent vehicles (such as ride-hailing companies). attention in Silicon Valley and regularly, although they rely on Detroit, judging by conversations mass transit during the week in SELF DRIVING CARS with tech executives lately. The large urban markets, or simply Enterprise Holdings' fleet of reason is simple: Enterprise is one of cannot afford to purchase or “virtual cars” is well-positioned to the few companies that can manage maintain a vehicle on their own. quickly and efficiently introduce large fleets of cars at scale. That’s a millions of consumers to new fuel Many consumers, businesses and skill likely to be in demand as more and vehicle technology, especially government agencies in the United companies launch ride-sharing as transportation infrastructure States, Canada and the UK also rely services using self-driving cars.” and alternatives, including on their local Enterprise network autonomous vehicles, evolve in the to deliver car-sharing technology’s STRATEGIC MOBILITY PARTNERS future. speed and flexibility when it makes Enterprise Holdings always looks sense. As a result, in late 2016, Enterprise for strategic partnerships with In addition, Enterprise Rideshare Holdings submitted comments public-policy leadersand key and vRide vanpooling programs on the National Highway Traffic organizationswhoshare our interest address local as well as national Safety Administration's (NHTSA) Page 2 of 3 in advancing sustainable mobility Shaheen, a researcher from the Consider that we and in broadening discussions about University of California-Berkeley essentially ‘share’ more Transportation Sustainability “ the automotive value chain. Research Center, plus a peer-to- than a million vehicles a For instance, Enterprise Holdings peer car sharing advocate and a week in the United States. partners with the Corporate Eco well-known automotive reporter So when you talk about Forum, the Department of Energy’s – focused on how to best provide scale and the ability to meet Clean Citiesinitiative, the National access to more local, sustainable public transportation needs League of Cities' Sustainable Cities transportation options. for the long term, fleet size Institute and the Association for obviously is a significant Commuter Transportation (ACT) 2015 factor from an operational – as well as travel organizations At the 2015 Sustainability and financial perspective. like the Global BusinessTravel Speaker Series at the GREG STUBBLEFIELD Association (GBTA) and World University of Nevada, Las Vegas, EXECUTIVE VICE PRESIDENT Travel and Tourism Council(WTTC) Enterprise Holdings shared how AND CHIEF STRATEGY OFFICER ” AT ENTERPRISE HOLDINGS – to help incorporate sustainability it is implementing corporate 2015 GBTA CONVENTION goals into comprehensive, long- sustainability into the Enterprise term local transportation planning. Rent-A-Car brand and throughout Risk throughout the Mobility Other examples include: its fleet. Ecosystem” – at the 2017 CES Later that same year, at the 2011 (Consumer Electronics Show) and International Car Rental Show, helped address how autonomy National Summit on Energy Enterprise Holdings participated technology, cyber threats and other Security, which brought together in a panel discussion,“The risks and liabilities may impact CEOs, military leaders and Convergence of Car Sharing and emerging mobility opportunities. policymakers in 2011 to address the Car Rental,” which highlighted the intensifying threats posed by our industry’s important role in the Enterprise sponsored a panel nation’s dependence on petroleum. evolution of urban mobility. discussion,“Preparing for Autonomous Vehicles on Our 2012 We also participated in another Roads,” an event that was part 2015 panel discussion during the of Infrastructure Week 2017 in The Danforth Plant Science Center Disrupting Mobility Summit, Washington, D.C. and jointly hosted hosted a panel discussion featuring stressing how consumer needs are by the National League of Cities General Motors and Enterprise changing and the importance of and the National Association of Holdings in 2012 that focused on enhancing access to transportation Regional Councils. the future of the passenger vehicle options in local communities. – from biofuel research to public Enterprise also moderated a panel policy issues. 2016 discussion about “The Changing Enterprise Holdings submitted World of Transit Benefits” at the 2014 comments on the National Highway Association for Commuter Enterprise Holdings participated in Traffic Safety Administration's Transportation’s (ACT) Public Policy a 2014 SXSW Eco panel discussion (NHTSA) Federal Automated Summit in Washington, D.C. The on the role that public and private Vehicles Policy. session explored the potential transportation providers play in impact of tax reform on commuter 2017 meeting demands for sustainable benefit programs, plus common-sense mobility in urban markets. This More recently, Enterpriseparticipated efforts to further expand transit conversation which included Susan in a panel discussion – “Navigating benefits at the grassroots level. Page 3 of 3 FEBRUARY 2017 Special Report Driving Forward: The Future of Urban Mobility http://environment.wharton.upenn.edu • http://knowledge.wharton.upenn.edu INTRODUCTION Driving Forward: The Future of Urban Mobility The future of transportation could not be more exciting. Autonomous vehicle technology, car- sharing, car-hailing, and other cutting edge developments, are driving the next stage of urban mobility. Car rental companies and automakers are all pivoting to put long-lasting stakes in this new world. CONTENTS Demographic Shifts: Shaping the Future of Car Ownership 1 Boomers and millennials are defying expectations about where they live and how they get around. Meanwhile, car manufacturers and dealers are anticipating what consumers will want in the decades ahead. Auto Ownership: New Options for Urban Dwellers 4 People who want to forgo owning a car have never had greater access to more transportation options — local car rentals, car sharing, ride-hailing, vanpooling and city bikes. Tomorrow’s Transportation Ecosystem: 7 From Autonomous Vehicles to Public Transit The future of transportation may combine autonomy with an expanded public transit system into a single mobility solution. SPONSORS Wharton’s Initiative for Global Environmental Leadership (IGEL) and Enterprise Holdings have partnered with Knowledge@Wharton to create this special report. Demographic Shifts: Shaping the Future