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Matt Mullenweg co-created WordPress in 2005 to build a new generation of online publishing tools. Recognizing the potential of WordPress at scale, Matt created WordPress VIP to power digital experiences for the world’s top brands and publishers. WORDPRESS VIP 2 By the numbers: VIP INSIGHTS VIP has scaled thousands of enterprise WordPress sites. Here’s what we’ve learned. Over 33% of the web Marketers are asked to is built on WordPress1 deliver more with less. Content must be created and delivered across a multitude of 60% of the global channels. CMS market is WordPress2 Content delivery is shifting to components, 700+ WordPress sites not pages. built daily making it the Executives need freedom to focus on their 3 fastest growing CMS business. Developers need to 2,645 of the top 10,000 sites deploy applications quickly and safely at 4 are built on WordPress enterprise scale. Projects need seamless connection and 1,2 https://w3techs.com/technologies/details/cm-wordpress/all/all 3 https://w3techs.com/ coordination. 4 https://trends.builtwith.com/cms/traffic/Top-10k WORDPRESS VIP 3 WORDPRESS+FOR+THE+ENTERPRISE++++++++++++++++++++++++++++++++++++++++ WORDPRESS+FOR+THE+ENTERPRIS+++++++++++++++++++++++++++++++++++++++++ WORDPRESS+FOR+THE+ENTERPRI++++++++++++++++++++++++++++++++++++++++++ WORDPRESS+FOR+THE+ENTERPR+++++++++++++++++++++++++++++++++++++++++++ WORDPRESS+FOR+THE+ENTERP++++++++++++++++++++++++++++++++++++++++++++ WORDPRESS+FOR+THE+ENTE++++++++++++++++++++++++++++++++++++++++++++++ WORDPRESS+FOR+THE+ENT+++++++++++++++++++++++++++++++++++++++++++++++ WORDPRESS+FOR+THE+E+++++++++++++++++++++++++++++++++++++++++++++++++ WORDPRESS+FOR+THE++++++++++++++++++++++++++++++++++++++++++++++++++E WORDPRESS+FOR+TH++++++++++++++++++++++++++++++++++++++++++++++++++SE WORDPRESS+FOR+T++++++++++++++++++++++++++++++++++++++++++++++++++ISECase studies WORDPRESS+FOR+++++++++++++++++++++++++++++++++++++++++++++++++++RISE WORDPRESS+FO+++++++++++++++++++++++++++++++++++++++++++++++++++PRISE WORDPRESS+F+++++++++++++++++++++++++++++++++++++++++++++++++++RPRISE WORDPRESS++++++++++++++++++++++++++++++++++++++++++++++++++++ERPRISE WORDPRES++++++++++++++++++++++++++++++++++++++++++++++++++++TERPRISE WORDPRE++++++++++++++++++++++++++++++++++++++++++++++++++++NTERPRISE WORDPR++++++++++++++++++++++++++++++++++++++++++++++++++++ENTERPRISEWordPress in the enterprise takes many forms. 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These 10 use cases explore the power WOR+++++++++++++++++++++++++++++++++++++++++++++++++++THE+ENTERPRISE of what’s possible with a sophisticated, WO++++++++++++++++++++++++++++++++++++++++++++++++++R+THE+ENTERPRISEsecure, and stable content management W++++++++++++++++++++++++++++++++++++++++++++++++++OR+THE+ENTERPRISEplatform, backed by the experts in WordPress at scale. ++++++++++++++++++++++++++++++++++++++++++++++++++FOR+THE+ENTERPRISE ++++++++++++++++++++++++++++++++++++++++++++++++S+FOR+THE+ENTERPRISE +++++++++++++++++++++++++++++++++++++++++++++++SS+FOR+THE+ENTERPRISE ++++++++++++++++++++++++++++++++++++++++++++++ESS+FOR+THE+ENTERPRISE +++++++++++++++++++++++++++++++++++++++++++++RESS+FOR+THE+ENTERPRISE ++++++++++++++++++++++++++++++++++++++++++++PRESS+FOR+THE+ENTERPRISE +++++++++++++++++++++++++++++++++++++++++++DPRESS+FOR+THE+ENTERPRISE ++++++++++++++++++++++++++++++++++++++++++RDPRESS+FOR+THE+ENTERPRISE +++++++++++++++++++++++++++++++++++++++++ORDPRESS+FOR+THE+ENTERPRISE ++++++++++++++++++++++++++++++++++++++++WORDPRESS+FOR+THE+ENTERPRISE Capgemini A new culture of digital creation Capgemini is a multi-billion dollar international consultancy focused on leader technology services and digital transformation. Capgemini’s global workforce is composed of 200,000 team members in over 40 countries. A regular winner of major industry awards, Capgemini was recognized as a In 2017, Capgemini 2018 World’s Most Ethical Company. underwent a huge CHALLENGE replatforming project, Drupal was no longer improving workflows or supporting editorial needs. The lack of migrating their network of backwards compatibility made the website increasingly unstable. The system no longer 38 sites from their legacy supported their digital roadmap, and teams Drupal CMS to WordPress. across the organization were becoming frustrated with the lack of usability and extensibility — thereby seeking their own solutions outside the group platform. By this point, the CMS they were using was blocking them from doing what they needed a CMS to do: publish content seamlessly. WORDPRESS VIP 5 “We needed a system and a piece of technology that would force a reckoning of our team members to actually learn what digital publishing is, and what digital marketing means today, in a bunch of different cultures, languages, and markets.” — PARKER WARD DIRECTOR, CONTENT MARKETING AND COMMUNICATIONS SOLUTION RESULTS Capgemini had a clear requirement: their + 1,400+ new users on the platform new platform would promote a decentralised approach to publishing and provide a workflow + Published 20,000+ pages in 10+ languages and communication framework to increase across 38 individual sites visibility into the production process. WordPress helped Capgemini leap into a new digital culture + Content syndication with geolocation and of creation with a robust, usable, and intuitive multilingual support CMS to support them in delivering their business objectives and empowering their global network + Development team grew from 5 webmasters of teams to do their jobs effectively. to 70 CMS users + Greater internal capacity to optimize content to generate leads + Intuitive, flexible, consistent user experience + Content creators, editors, recruiters, and developers achieving their business goals WORDPRESS VIP 6 Hachette Book Group A single source to power digital marketing Hachette Book Group (HBG) is one of the largest trade publishers in the US, and a division of Hachette Livre, the world’s third largest book publisher for the general public and educational markets. HBG publishes over 1,700 books per year in addition to audio books and digital-only titles. Big five US trade publisher CHALLENGE Hachette Book Group Along with a central marketing strategy (HBG) turned to VIP to team and a central IT team, each imprint and publisher at HBG has its own marketing support digital marketing resources. Until recently, each team had its own approach, and content was strewn across for thousands of titles, numerous static websites supported by various authors, and imprints on vendors, hosting platforms, and technologies. one central platform, with WordPress at the center. WORDPRESS VIP 7 “Now, the marketing and publicity teams are in full control of their own sites and pages, as well as the flagship sites, all on the same custom dashboard.” RYAN PUGATCH VP OF STRATEGIC TECHNOLOGY SOLUTION RESULTS As a WordPress user and fan since its origins, + Centralized site building capabilities and Ryan Pugatch, HBG’s Vice President of Strategic domain management