http://www.makaut.com Name : …………………………………………………………… Roll No. : ……………………………………………………….. Invigilator’s Signature : ……………………………………….. CS/BSM (N)/SEM-6/BSM-604/2011 2011 SPORTS MEDIA AND EVENT MANAGEMENT Time Allotted : 3 Hours Full Marks : 70 The figures in the margin indicate full marks. Candidates are required to give their answers in their own words as far as practicable. GROUP – A ( Multiple Choice Type Questions ) 1. Choose the correct alternatives for the following : 10 × 1 = 10 i) ICC World Cup matches were shown in which channel ? a) Set Max b) Neo Cricket c) Star Cricket d) None of these. ii) IPL 2011 T-20 Cricket matches are shown in which channel ? a) Neo Sports b) ESPN c) Set Max d) None of these. iii) On May 8, 1999, the Prime Minister of India launched an Indian sports channel that later became a) Zee Sports b) DD Sports c) ESPN d) Sports Asia. 6352 [ Turn over CS/BSM (N)/SEM-6/BSM-604/2011 iv) The founders of ESPN were a) Scott Rasmussen & Bill Rasmussen b) Kerry Packer & Subhas Chandra c) Pranoy Roy & Radhika Roy d) None of them. v) TEN SPORTS means a) Total Entertainment Network b) Total Television Network c) Taj Television Network d) None of these. vi) How many C’s are there in event management ? a) 5 b) 6 c) 7 d) 9. vii) Goutam Bhimani is a a) Cricketer b) Sports Channel Owner c) Sports Reporter d) Cameraman. viii) “SACH” a book on Sachin Tendulkar is written by a) Ajam Menon b) Charu Sharma c) Gautam Bhattacharya d) None of them. ix) Sports Star is a publication of a) The Hindu b) ABP Group c) Times Group d) None of these. x) ‘Sunny Days’ is the Autobiography of a) Gundappa Viswanath b) Dilip Vengsarkar c) Ravi Shastri d) Sunil Gavaskar. 6352 2 CS/BSM (N)/SEM-6/BSM-604/2011 GROUP – B ( Short Answer Type Questions ) Answer any three of the following. 3 × 5 = 15 2. Media Coverage is essential for promotion of sports. Justify. 3. Discuss about the scope of work in a sports channel like ESPN. 4. Mention the importance of conceptualisation, costing, canvassing in designing an event. 5. Write short notes on the following : a) Space selling b) Airtime selling. 6. Comment on the differences noticed by you between the TV coverage of ICC World Cup 2011 and IPL 2011. GROUP – C ( Long Answer Type Questions ) Answer any three of the following. 3 × 15 = 45 7. Share your plans about organizing an inter-college state level T-20 Cricket Tournament. 8. Why does sports segment get a special importance in any media ? 9. Compare about the presentation and anchoring style of the 1 following : 2 " 7 2 a) Charu Sharma & Harsha Bhogle b) Ravi Shartri & Navjot Singh Sidhu. ! 10. If you get a chance to interview MS Dhoni after India’s World Cup victory, how will you prepare yourself and what are the 10 questions you will be asking him ? 11. Which will by your preferred place of work – TV channels or print media ? Explain why. 6352 3 [ Turn over .