2016 International Conference on Humanities Science, Management and Education Technology (HSMET 2016) ISBN: 978-1-60595-394-6 The Internal Logic of Cultural Governance Tao Qianqian1,a, Yan Haiwen2,b 1School of Marxism, Wuhan University of Technology, Wuhan 430070, China 2Wuhan Changjiang Waterway Rescue and Salvage Bureau, Wuhan 430000, China [email protected], [email protected] Keywords: Cultural governance. Governmentality. Logic. System Abstract. The culture of management is the object that should be focused on practice exploration and theoretical summary in the field of culture. In the context of the modernization of governance, the introduction of the cultural management concept to be better to detect the value function and the cultural development mechanism. This paper bases on the theoretical background and the cultural governance system on carding, analyzes the inherent logic of cultural governance, guides the integrated development of cultural governance,shapes the pluralistic of governance mode, strengthens the governance system and improves the system of governance. Driving the culture governance systems and the culture management capabilities are in a harmonious order. Introduction The general purpose of deepening its all-round reform is to develop socialism with Chinese characteristics, to advance modernization in the state governance system and governance capability. The construction and cultivation of the national governance system and governance capacity have received unprecedented attention. Culture is a system of idea and behavior, which is composed of value, belief, custom, standard and so on. Governance is a management process in which through the institutionalization of the rational and orderly and legal norms to seek treatment of benign running. In the context of the modernization of governance, the concept of "cultural management" is introduced to be better to explore the value function and the developing mechanism of the cultural development. The theoretical background of cultural governance The cultural governance theory from Gramsci's theory of cultural hegemony, Foucault's governance concept and Bennett culture governance thought, Gramsci attend the importance of cultural dominance. He believes that the establishment and dissemination of the ideology of the ruling class to maintain order of the ruling class have an important role. Foucault’s governance is a more complicated concept[1]. Governance refers to the operation through a series of systems, procedures, analysis, reflections, calculations, strategies to achieve the governance of population. It reveals the management system containing the rational form, governance techniques, govern self-domination of the complex interaction between technology. Bennett believes that culture is not just a way of life, but also a connection of power technology and self-technology of function interfaces. It is a role of social governance mechanisms. The so-called cultural governance is a set of ideas, systems, mechanisms and technologies in one form of governance forms and areas. It involves cultural functions of the re-excavation, and cultural organizations involves the innovation, also involves the manifestation of the individual cultural initiative[2].At present, the domestic “cultural management” study is significantly affected by Foucault and Western scholars such as Bennett and the impact of management theory, rigidly adhere to the tradition of government management framework. Topics for cultural management, but the content is building the traditional administrative system reform and is not combined with the special social and historical background of cultural management. Cultural management is a dynamic process, with richness and complexity. Supposed to break through the traditional management framework that the government led top-down bureaucracy. From the rational thought, 123 to design new governance idea with diversity. Through the interaction between the various elements have a positive effect, generate self -management, self-service, self-correcting social mechanisms. The cultural governance system The national culture management system is composed of three systems, which are the main body system, the object system and the way system. The main body system includes macro and specific subject. Object system includes governance object, content and object. The way system includes basic and concrete means. The subject refers to duty bearers and participants in the governance of national culture. Macro subject is divided into three parts of Government, market and society in which triple interaction [3].System of Government dominates by administrative mechanism that refers to order and service. Market system bases on market mechanism that refers to competition and profitability. The social system is mainly based on the social mechanism, and the social mechanism is mainly related to the public welfare and cooperation. As a macro subject, the functional differentiation between the three elements does not exist static and universal standards. Is changing, according to economic and political systems, cultural traditions and civil developments and ideological choices vary. In today's China, by the three macroscopic bodies can be derived from the Government (the party), institutions, enterprises and social organizations while the third sector and the citizens with creating five specific subjects such as joint participation in national culture and governance. The object system including objects, contents and objectives. The goal of promoting national cultural governance is to enhance the soft power of national culture. The key of the construction of the cultural strength is to seek for the cultural power of the national interest and the ideology of the country, through promoting the advanced value concept and the carrier of culture, enhancing culture communication ability. This makes the national culture have a strong hypnotic power, charisma and sense of identity [4].The content of cultural governance is divided into three levels. At a more macroscopic level, cultural governance is one aspect of the overall governance of the country. From the aspect of meso-level, Culture management is mainly based on the news publishing, radio, television and culture arts. In the microscope, mainly in the field of culture and art. From the practical and effective consideration, the study of national cultural governance, form the middle level to grasp more appropriate. In the governance of national culture, the ways and means of governance are the bridge between the subject system and object system. The basic way of governance of national culture is the rule of law. Rule of law is an important result of human political civilization, but also the fundamental way of national governance and universal way. Rule of law is not only the objective requirement of the development of culture in economy, but also the necessary way to strengthen and improve the party’s leadership, to promote the level of national governance. In the cultural management, the goal of full implementation of the rule of law is that the cultural management from the cultural policy-oriented into the main cultural law-oriented. Difference between governance and management, the core problem of the construction of the national cultural governance system is the transition from the managerialist government model to the participatory governance mode [5]. The value of culture management From the perspective of the transformation of the human communication mode, the new media has become an important information carrier and communication platform. In the process of changing, the main position of the communicator, the content of the communication, the way and the efficacy of the contents have been changed a lot. The traditional spread of the right gradually down. The recipient of the message is also involved. Recipients of information are also added to the ranks of the communicator. Information becomes wide, complex, diverse and opening. In cultural practice, top-down one-way control of cultural dominance begin to change. It becomes the resource and power in the field of culture, which is jointly controlled by many subjects that includes state, market and civil society. Culture management in the cultural system, cultural policy and specific cultural management to operate at the same time [6].The purpose of this is to overcome the deconstruction of political logic and capital logic, the erosion of the tool rationality on value 124 rationality, a climb-down of outstanding person culture to the mass culture, to achieving the unification of tool value and purpose value. The modern cultural governance is a kind of comprehensive participatory governance, which is reflected in the culture media and creation. In order to form a kind of value that fits with the modernization. In this process, citizens have also been involved in the operation of social governance. Culture will be the first in the individual’s personality and the value of the shape of its important role, and then in the spirit training of all the people to play a role. In turn, to provide intellectual support and spiritual power for cultural management. The cultural governance as an important part of the modernization of national governance, aims to build a system of universal value, to promote people’s ideological consensus, and willing to participate in construction process which can maintain social order and social mechanism. The core values of Chinese socialism