First Aid for Injured Westclox A book gotten out to make it easy for you to put alarm clock casualties promptly back in service and at the same time to add substan­ tially to your profits. Western ClockCo.-makersofWestclox La Salle-Peru, Illinois New York Chicago San Francisco Toronto 109 Lafayette St. IO S. Wabash Ave. 42 Beale St. 58 Wellington St. W. WESTCLOX PRESS • • Western Clock Co.-Makers of Westclox A Service Department T is a long jump from clocks and watches work. No need to point out to you the I to automobiles, yet the two lines have watchmaker's side of this. many things i.n common. A big word in the automobile business is It's a good thing to study the other man's service. All the companies advertise service • methods. Once in a while you find some­ stations. Your garage man talks service, so thing you can use. let's find out just what they mean by it. The same criticism has been made of the Service, as far as we can learn, is nothing average garage owner that has been made of more or less than the ability to repair or the average jeweler. Both are mechanics. adjust. You get precious little of it for Both started into business via the repair nothing. route. Both added stocks of goods after When the car is new a few minor adjust­ they had developed a repair business. Both ments may be required to get it running are accused of being better mechanics than smoothly. These, of course, are made with­ they are salesmen, or merchants. out charge. After this, service calling for ad­ There's this difference. The watchmaker justments which require some time, or for re­ developed his business by individual effort. placement of worn parts, means the regular He followed customs and traditions establish­ charge per hour for the mechanic's time, plus ed by watchmakers who were in business be­ a charge for the material used. fore him. He suffers from trade abuses The automobile owner has never known started before he was born. anything else, consequently he does not ex­ The garage man is in a comparatively pew pect anything else. He's satisfied, and takes line of business. He did not have to seek his better care of his car than he would if he trade. It sought him. could get a lot of free work on it. In the early days automobiles needed lots The garage offers some free service-free of tinkering, and the owner· was on the look­ air and free water. The compressed air tank out for a man with skill and ability. is a convenience in their work. They're will­ The automobile industry was developed ing to let you make use of it. Frequently, if quickly through advertising. Many of the their mechanic blows up your tires for you, trade abuses of other lines were omitted on there's a charge of from ten to twenty cents. the jump. The garage man is never in debt It's only the air that's free. for a new car. It comes to him draft at­ Water costs very little. tached to bill of lading. He pays for it before Some places will test and fill your batteries he gets it. free. This is another service item. H en­ • There are no unlimited guarantees in the ables the service station to see that the bat­ automobile business. On one of the highest teries are in good order, and to issue a warn­ priced cars you get a guarantee of three ing to the owner if any repairs are needed. months. That covers defective material. The free water and air are used as adver­ The owner pays the cost of replacing the de­ t1smg. The garage man is graduating from a fective part. repair man to a merchant. He finds that The garage man does not guarantee his repair work at a dollar an hour is fairly profit­ 3 Western Clock Co.-. Makers of Westclox able in itself, but that its biggest profit lies The customer expects this because watch­ in bringing people to his garage, and giving makers have led him to expect it. Why him a chance to suggest accessories. shouldn't service on clocks and watches mean The sale of a lamp, a tire, a bumper or a the same thing that it does in the automo­ heater nets him more profit in a few minutes bile business-the ability to repair at a cost than his mechanic will make in several hours. that will enable a first class workman to give Satisfactory repair work or service often proper service. • helps him to sell a new machine. Here's one Free regulating could compare to free air. other striking thing about the garage man. It takes but a moment and gives you a chance He will accept any kind of a car for repair, it to see what condition the watch is in, to sug­ may be the cheapest, flimsiest make on the gest repairs if necessary, thus serving the market, or the very highest priced. His customer, and to suggest a new watch to re­ charge for repairing it is so much per hour plus place an old one. the cost of material. He hasn't got the habit You have one big advantage over the gar­ of setting a price for his work before he starts age man. His entire stock relates to auto­ at it unless it's a standardized operation. mobiles. Your stock comprises thousands The car you bring in may be in such bad of items for almost every use and occasion. shape that his rough estimate of the cost The watchmaker is likely to turn down of repairing it will be more than the worth certain types of clocks, not even to accept of the car. In that case he'll probably them for repair. The garage man would turn recommend the purchase of a new car, and a lot of these into new sales. help you to buy it. The watchmaker turns these down because He doesn't object to working on a car he hasn't learned to sell his time by the hour. that's in bad shape. He figures that the He sells his work by the job. If watch­ oftener it comes in the more he'll make out makers sold their work on the time basis, of it and the more opportunity he has to sell they would accept these worn out clocks or accessories and to talk new machine. watches the same as the garage man takes in Every time the car comes in to have work an old car, and the owner would shortly see done upon it, a charge is put against it. that it would be economy for him to purchase Service in the automobile world means ex­ a new one. This should be the advice of the pert care at a worth while price, and the watchmaker before the watch was accepted. automobile industry is making this kind of Some jewelers have torn a leaf out of the service pay. garage man's book. They take in all kinds Let's consider the same points in regard to of repairs. They make service pay. One the watchmaker and clocks. particular class of business that they encour­ Is there such a word as clock or watch age is alarm clock repairs. They find that service? alarm clock work is as profitable as watch • The nearest approach to it is that unfor­ repamng. It brings in customers for other tunate word "guarantee." The watchmaker lines. usually guarantees clock or watch work for a Some dealers have carefully figured the year. The customer expects him to tinker it cost of material and labor in doing certain up, adjust it, and keep it in running order for standard jobs, in order to name a definite that year or more. price when the clock is left. The list shows 4 Western Clock Co.-Makers of Westclox the scale of repair charges used by some of are most generally used. It would have the men who have made a success of alarm been very simple to say six of each part, clock service. and let it go at that. Instead we've tried This book is planned to make it easy for to choose this assortment so that it will you to find the material you reqmre. You be. oft.he greatest possible use to you. will find all the parts That's not the on­ • of a clock shown on ly way in which a page, with a picture we've considered of the clock itself. Clock Repairs your end of it. If Every part is num­ Cleaning-general overhaul­ you were to buy this bered plainly on the ing, point balance..... .. .... $r.25 material at the prices page. On the other MainSpring... .. ......... .. .... ........ .75 quoted in our materi­ side of the sheet is Alarm Spring..... ............. ...... .75 al catalog, one or two given the number, Keys... .......... .......... ... .. .15 pieces at a time, the name, and the Alarm Set......... .. ...... ...... .. ....... .15 you'd pay over $2.00 price of the part. Hand Set.......... ....... ......... ...... .25 for the material, and T,his makes ordering Glass ... ................. .... ........ ... .25 you'd pay postage verysimple and easy. Click Spring ...................... .50 on each individual It avoids confusion Hour Hand ........ ...... ... .. ...... .. .35 lot. By making a and error. Minute Hand ........ .. .... ......... ·35 large numberof these Men in the factory Alarm Indicator, .................. .35 assortments up at often have different Pair Hands .