Advertising Feature MAY 28, 2021 From small steps COME GIANT STRIDES Having made its mark on the property development landscape, Matrix Concepts is a shining example of what tenacity, astute strategic planning and a robust management team can achieve. Growing from strength to strength in a relatively short period of time, the company’s principal business has expanded from property development to include construction, education, hospitality and healthcare. Advertising Feature MAY 28, 2021 AF2 CONTENTS BUILDING AF2 BRAND RECOGNITION BUILDING BRAND RECOGNITION pon its incorporation in 1996, Developer: Building Sustainable on top of the extensive range of Matrix Concepts Holdings Development Award 2021. It is also residential options, Bandar Sri Berhad (Matrix Concepts) inducted into Malaysia Developers’ Sendayan is well equipped with AF4 has conscientiously set Hall of Fame where membership choice amenities encompassing AN URBAN U about cultivating its business port- is exclusively accorded to winners educational, commercial, retail SANCTUARY folio and brand name in the state of of EdgeProp Malaysia’s Responsi- and recreational. Negeri Sembilan. Within two dec- ble Developer introduced in 2018. AF6 ades, the company has not only ex- “Nurturing BRINGING THE panded its development footprint Staking an unassailable Environments, Enriching HEAT to other parts of Malaysia and even claim in Seremban Lives” TO KLANG VALLEY abroad, it was successfully listed Comprising residential, commer- To begin with, commercial and re- on the main market of Bursa Ma- cial, institutional and industrial tail needs are amply serviced pri- AF8 laysia in 2013. properties, Matrix Concepts’ Bandar marily at Sendayan MetroPark and EXPANDING THE Having evolved into a recognised Sri Sendayan is a self-sustaining in- Sendayan Merchant Square, which HORIZON and respected property developer tegrated township that is conven- offer all the usual amenities. Whilst with a combined gross develop- iently situated between the Greater Sendayan MetroPark is strategically ment value (GDV) of more than RM8 Klang Valley conurbation and the located along the main boulevard billion of completed residential and Malaysia Vision Valley 2.0. Current- of Persiaran Bandar Sri Sendayan, commercial developments to date, ly home to a population of about the 100-acre Sendayan Merchant Matrix Concepts will continue to 40,000, the award-winning town- Square is intentionally sited closer spread its footprint with an esti- ship, which is now 60% completed, to the pulse of the township and mated GDV of RM12 billion in its is projected to have approximately operates as a vibrant central busi- current and future projects for the 100,000 residents upon its com- ness hub that serves both the com- next few years. pletion. munity and its surrounding areas. Whilst also branching into con- Originally a plantation and sec- Meanwhile, the Sendayan Tech- struction, education, hospitality ondary jungle located south-east Valley has been conceived to at- and healthcare, Matrix Concepts is of Seremban, Bandar Sri Sendayan tract both domestic and foreign set to flourish with new townships today enjoys easy connectivity via direct investments. Spread across and integrated commercial devel- the North-South Highway (PLUS), 1,100 acres, this development opments, as well as boutique and North-South Expressway Central boasts excellent technological and luxury high-rise apartment com- Link (ELITE) and the KLIA Link- infrastructural facilities, and aspires EdgeProp.my plexes. age, with future accessibility on to be the address for businesses Editor-in-chief It was in 2005 that Matrix Con- the cards through the proposed focusing on sustainability, renewa- Au Foong Yee cepts gained real traction in the Paroi-Senawang-KLIA Expressway. ble resources, and new technology, Editorial property development sector, sign- Besides the essential compo- as well as advanced communica- Assistant Editor Tan Ai Leng ing up two large joint ventures to nents of accessibility and connec- tion services and facilities. Project Editor Anita Kandhavel establish new townships – Bandar tivity, the township’s master plan To sweeten the pot further, Ban- Designer Xiao Hu Seri Impian in Johor and a 5,233- has been conceptualised to serve dar Sri Sendayan is also home to Advertising & Marketing acre freehold tract in Seremban up comfortable living in a holis- a number of schools including its Senior Account Managers named Bandar Sri Sendayan. No- tic environment that prioritises eponymous private school named Ian Leong (012) 359 1668 Cecilia Too (012) 319 7666 tably, Matrix Concepts bagged the community lifestyle with added Matrix Global Schools (MGS). Situ- Joane Tan (011) 6286 5767 EdgeProp Malaysia’s Responsible value to its homebuyers. As such, Continued NEXT PAGE → Account Manager Joyceline Chan Lai Yuet (012) 693 5826 Marketing Support & Ad Traffic Madeline Tan (03) 7721 8218 Email: [email protected] For enquiries and listings Email: [email protected] Tel: (03) 7733 9000 EdgeProp.my E-weekly is published by The Edge Property Sdn Bhd. Download for free at www.EdgeProp.my Boasting an imposing built-up area of 380,000 sq ft, d’Tempat Country Club features a variety of leisure and recreational facilities. Advertising Feature MAY 28, 2021 AF3 ← From PREVIOUS PAGE will suit new, growing ple, will offer 2,043 units featuring design lay- and multi-generation- outs that will appeal to first-time homebuyers al families. Further- or those with small to medium families. Dou- more, besides present- ble-storey link options with built-ups starting ing homebuyers with from 2,142 sq ft will be open for preview in Q3 golden opportunities 2021. to invest in affordable, Then there is Laman Sendayan (~ GDV quality landed proper- RM492 million) measuring 110 acres, which in- ties, homeowners also cludes a 3.3-acre central park with facilities stand to benefit from such as a basketball court, reflexology path and valuable capital appre- a joggers’ track set amidst landscaped pock- ciation of their proper- ets of luxuriant greenery. On offer are 1,496 ties. For instance, one units comprising single- and double-storey link of Matrix Concepts’ homes with built-up areas of between 1,075 sq residential products ft and 2,396 sq ft, as well as commercial lots. launched in 2015 for Last but not least is Tiara Sendayan (~ GDV RM327,781 was trans- RM1.4 billion) which sits on 295 acres and in- acted at RM500,000 in cludes nine precincts. Like Laman Sendayan, 2018, giving it a capital this development has its own 12-acre man- appreciation of 52.5%. icured park and features single- and dou- Continuing on its ble-storey link homes plus commercial lots. To- mission to create add- talling 2,860 units, the built-up areas of the link Matrix Global Schools in Bandar Sri Sendayan. ed value and housing homes range from 1,250 sq ft to 2,174 sq ft whilst ated in the heart of the township, close to the opportunities at differ- the commercial lots measure 3,100 sq ft each. various residential enclaves and other facilities, ent price points, Matrix Concepts is extending Its first product launch in January 2018 enjoyed the school is a prominent bastion of top-notch the boundaries of Bandar Sri Sendayan, stretch- a 100% take-up rate and the overwhelming re- quality education. Established in 2015, MGS of- ing outwards to include new developments sponse has encouraged Matrix Concepts to in- fers international and national school syllabus- such as Ara Sendayan, Laman Sendayan, Bayu itiate a few more sequels. es, plus the option of boarding for its students. Sutera and Tiara Sendayan. Combined with Matrix Concepts has numerous ongoing and Featuring a strong teaching faculty, excellent the main township, these additional freehold upcoming projects such as introducing premi- facilities and a comprehensive selection of ac- parcels will increase the Bandar Sri Sendayan um residential options in the form of luxury bun- tivities, the school offers its students a superi- territory to 6,272 acres, and is known as the galows and new industrial developments slated or academic standard underscored by a strong Sendayan Conurbation. for Sendayan TechValley. Suffice to say, any new value system. Perched on higher ground and set within project in the Sendayan Conurbation will be ac- There are also sizeable green spaces inte- lush greenery, the idyllic 194-acre Ara Sendayan corded the same “Matrix Concepts touch” of grated within the township to celebrate the in- (~ GDV RM950 million) with its charming tree- quality, value add-on and convenience. herent beauty of nature and to foster commu- lined boulevards enjoys panoramic views of a nity spirit. For instance, the verdant Sendayan scenic lake park. The estate includes a total of Green Park presents plenty of prospects to en- 1,272 units, made up of double-storey link and tice people of all ages. Spread over 26 acres, semi-detached homes. the park features themed lawns and gardens, With built-up areas ranging from 2,109 sq Continuing on its mission an amphitheatre area, as well as fields and ft to 3,299 sq ft for link homes and 3,528 sq courts for sporting activities. Also to be found ft to 5,120 sq ft for semi-detached homes, the to create added value and in the township is the 34-acre Sendayan X-Park. low-density enclave has seen 97% of its homes housing opportunities Touted as the largest sports and leisure ven- taken up since its first launch in 2017. Sav- at different price points, ue in Negeri Sembilan, the park offers exciting ing the best for last though, Matrix Concepts sporting attractions and 18 recreational activi- has launched its final phase named Damaris Matrix Concepts is ties to suit all preferences. which is sited on the highest plateau of Ara extending the boundaries However, in terms of social interaction, the Sendayan, thus capitalising on the best views of Bandar Sri Sendayan, pièce de résistance must undoubtedly be the in the township.