Film School Shorts Season 2 – Social Media Toolkit Aldo Mora-Blanco Digital Communications Specialist 415.553.2865 [email protected] FSS Season 2 Social Media Tool Kit 1 About Bringing you the best short student films from across the country, Film School Shorts is a national half-hour series for public television featuring fresh talent straight from the college campus. From hard-hitting thrillers and tense dramas to quirky comedies and magical fantasies, the cutting edge of filmmaking is here. Please use this social media toolkit as a resource in your online promotion of Film School Shorts: Season Two. This kit can be used as an addendum or template for your online and social media promotion efforts surrounding your broadcasts of Film School Shorts: Season Two. Short Films + Big Productions = Film School Shorts For questions, collaborations and requests, please contact: Aldo Mora-Blanco ([email protected]) Contents About .............................................................................. 1 Useful Links ..................................................................... 2 Twitter ............................................................................. 3 Facebook ......................................................................... 5 Online Streaming Cheat Sheet ........................................ 8 Member Program Guide Articles .................................... 9 Contacts ........................................................................ 11 Fact Sheet ..................................................................... 12 Episode and Film Cheat Sheet ...................................... 13 Film School Shorts Season 2 Spring 2014 FSS Season 2 Social Media Tool Kit 2 Useful Links Official Website http://www.kqed.org/fss FSS Promo Video - Season 2 http://www.youtube.com/watch?v=b8S_WbVBcHQ Press Materials: Pressroom* http://blogs.kqed.org/pressroom/fss-season2/ *Pressroom has photos and links to station article PDF Facebook https://www.facebook.com/FilmSchoolShorts Facebook Group https://www.facebook.com/groups/filmschoolshorts Twitter https://twitter.com/FilmSchoolShort YouTube http://www.youtube.com/FilmSchoolShorts Google + www.bit.ly/plusFSS Tumblr http://filmschoolshorts.tumblr.com/ Pinterest http://pinterest.com/kqed/film-school-shorts/ PBS Video Channel http://pbs.org/fss Our Season 2 short films will premiere online on a weekly basis. Come see what short films we’re featuring every week on Page 8! Stay tuned: we will announce our image gallery shortly, which will contain images optimized for social media, including Facebook cover photos, Tweets and a Gif Gallery! SHARE TWEET & & SUBSCRIBE FOLLOW TAG RETWEET Film School Shorts Season 2 Spring 2014 FSS Season 2 Social Media Tool Kit 3 https://twitter.com/FilmSchoolShort Twitter To get the conversation as big as possible: • Follow us at https://twitter.com/FilmSchoolShort • Always remember to tag our username @FilmSchoolShort in all tweets! • If starting a tweet with a username, remember to include a period (.) • Always remember to insert your own [LOCAL AIRTIME] Suggested Tweets Right Now! Tune in to [your station's Twitter handle] to watch the best student #shortfilms on @FilmSchoolShort! www.kqed.org/fss This Friday, give us a shout out and participate in Follow Friday! #FF @FilmSchoolShort The best student #shortfilms from across the country! www.kqed.org/fss Day Before Premiere Love #shortfilms? The new season of @FilmSchoolShort premieres tomorrow [DAY and LOCAL AIRTIME] www.kqed.org/fss Broadcast Tweets: Episode 201 Tonight! Watch @TheAcademy #StudentAcadAwards winners WILL & @markraso’s UNDER on @FilmSchoolShort [LOCAL AIRTIME] http://bit.ly/FSS_Alone Episode 202 Tonight, watch the #shortfilm that was adapted into the feature @ShortTerm12 on @FilmSchoolShort [LOCAL AIRTIME] http://bit.ly/FSS_World OR Get festive with @TheAcademy #StudentAcadAwards winner DIA DE LOS MUERTOS on @FilmSchoolShort [LOCAL AIRTIME] http://bit.ly/FSS_World Film School Shorts Season 2 Spring 2014 FSS Season 2 Social Media Tool Kit 4 Episode 203 Tonight, watch “Holy Hipster” feat @DuvidFilm by @carebecc on a new episode of @FilmSchoolShort! [LOCAL AIRTIME] http://bit.ly/FSS_Holy Episode 204 Tonight, watch the #shortfilms SPRINGTIME & DOUBLES W/ SLIGHT PEPPER by @iankh on @FilmSchoolShort [LOCAL AIRTIME] http://bit.ly/FSS_Cake Episode 205 Catch #shortfilms PRICELESS THINGS by @SVBliss & I AM JOHN WAYNE by @notoriouschoe on @FilmSchoolShort [LOCAL AIRTIME] http://bit.ly/FSS_City Episode 206 Go “Into The Dark” and watch @betterplacefilm by Daniel Grove & @ALew2 on @FilmSchoolShort [LOCAL AIRTIME] http://bit.ly/FSS_intodark Episode 207 Two #shortfilms about war: watch THEY ALSO SERVE & ROAD TO PESHAWAR by @drmadham on @FilmSchoolShort [LOCAL AIRTIME] http://bit.ly/FSS_warlife Episode 208 Two #shortfilms about fathers on @FilmSchoolShort! Watch FIRST MATCH by @livinewman & EFRAIN at [LOCAL AIRTIME] http://bit.ly/FSS_dad Episode 209 Growing up is hard. Watch the #shortfilms BLUE BOY & BOMBSHELL on a new episode of @FilmSchoolShort [LOCAL AIRTIME] http://bit.ly/FSS_Young Episode 210 Watch the season finale of @FilmSchoolShort, feat the #shortfilms @PennyDreadful9 & DELICACY [LOCAL AIRTIME] http://bit.ly/FSS_Sugar Film School Shorts Season 2 Spring 2014 FSS Season 2 Social Media Tool Kit 5 https://www.facebook.com/FilmSchoolShorts Facebook To increase your reach on Facebook please: • Tag Film School Shorts in your posts! • Suggested copy includes hyperlinked Facebook Pages, as well as the URLs to the Pages. Tag them to alert filmmakers and increase engagement with your audience. • Post on the walls of groups in your area that may be interested in student films. • Feel free to share our photos on Facebook (Sharing pictures is a great way to increase Facebook engagement on your page!) • Insert your own [LOCAL AIRTIME] and [STATION] Suggested Facebook Posts (Please tag us in all posts: https://www.facebook.com/FilmSchoolShorts) Prior to Premiere [STATION] has your pass to Film School Shorts. Watch the new season! [LOCAL AIRTIME] http://www.kqed.org/fss The future of filmmaking returns! Watch the new season of Film School Shorts. [LOCAL AIRTIME] https://www.youtube.com/watch?v=b8S_WbVBcHQ Day of Premiere The premiere of Film School Shorts starts today at [LOCAL AIRTIME] on [LOCAL STATION] https://www.youtube.com/watch?v=b8S_WbVBcHQ Throughout Series #ShortFilms + Big Productions = Film School Shorts. Tune in at [LOCAL AIRTIME]on [LOCAL STATION] https://www.youtube.com/watch?v=b8S_WbVBcHQ Want to see who’s going to be tomorrow’s hot filmmaker? Tune in to watch Film School Shorts. [LOCAL AIRTIME] on [LOCAL STATION] https://www.youtube.com/watch?v=b8S_WbVBcHQ The cutting edge from American film programs is here. Watch the new season of Film School Shorts. [LOCAL AIRTIME] http://www.kqed.org/fss Film School Shorts Season 2 Spring 2014 FSS Season 2 Social Media Tool Kit 6 Broadcast Posts: Episode 201 Film School Shorts kicks off the new season with two Student Academy Award-winning #shortfilms! Watch WILL and Under on the episode “Together Alone”, airing tonight at [LOCAL AIRTIME] on [STATION]. http://bit.ly/FSS_Alone PLEASE TAG: https://www.facebook.com/FilmSchoolShorts https://www.facebook.com/Underfilm Episode 202 It’s a big night for Film School Shorts. Watch the student #shortfilm that became the feature film Short Term 12 and the Student Academy Award-winning delight Dia de los Muertos tonight on the episode “This Perfect World” at [LOCAL AIRTIME] on [STATION]. http://bit.ly/FSS_World PLEASE TAG: https://www.facebook.com/FilmSchoolShorts https://www.facebook.com/shortterm12 https://www.facebook.com/DiaDeLosMuertosfilm Episode 203 A young man must confront Orthodox tradition on a new episode of Film School Shorts. Watch the #shortfilm Duvid on the episode “Holy Hipster”, airing tonight at [LOCAL TIME] http://bit.ly/FSS_Holy PLEASE TAG: https://www.facebook.com/FilmSchoolShorts https://www.facebook.com/pages/Duvid/322870141091077 Episode 204 See an older generation tackle new frontiers. Watch the episode “The Cake is a Lie” featuring the #shortfilms SPRINGTIME and Doubles with Slight Pepper on Film School Shorts [LOCAL AIRTIME] http://bit.ly/FSS_Cake PLEASE TAG: https://www.facebook.com/FilmSchoolShorts https://www.facebook.com/DoublesWithSlightPepper Episode 203 Ah, life in the big city. Watch the student #shortfilms PRICELESS THINGS and I Am John Wayne on the episode “Big City Blues”, Film SchoolShorts [LOCAL AIRTIME] http://bit.ly/FSS_City PLEASE TAG: https://www.facebook.com/FilmSchoolShorts https://www.facebook.com/pages/I-am-John-Wayne/246865075340454 Film School Shorts Season 2 Spring 2014 FSS Season 2 Social Media Tool Kit 7 Episode 206 Brave and honest, catch the acclaimed #shortfilm A Better Place Than This on the new episode “Into the Dark”. Airs tonight on Film School Shorts at [LOCAL AIRTIME] http://bit.ly/FSS_intodark PLEASE TAG: https://www.facebook.com/FilmSchoolShorts https://www.facebook.com/betterplacethanthis Episode 207 Two student #shortfilms examine the effects of war. Watch the episode “Life During Wartime” featuring THEY ALSO SERVE and Road to Peshawar on a new episode of Film School Shorts [LOCAL AIRTIME] http://bit.ly/FSS_warlife PLEASE TAG: https://www.facebook.com/FilmSchoolShorts https://www.facebook.com/RoadtoPeshawar Episode 208 What can our fathers teach us? Watch the episode “Daddy Dearest” featuring the #shortfilms First Match and EFRAIN on a new episode of Film School Shorts [LOCAL AIRTIME] http://bit.ly/FSS_dad PLEASE