Eric Swahn Racing, LLC 2016 Marketing Partnership Proposal Eric Swahn – MotoAmerica Professional Motorcycle Roadracer Eric Swahn Racing, LLC (ESR) is in the business of motorsports marketing. We facilitate marketing and activation in a wide variety of forms to many different types of businesses and entrepreneurs, with the goal of increasing business long term. Included in this proposal is an outline of our future goals, history, results, demographics, and benefits involved for both parties. Our current partners include many motorsport industry companies as well as outside industry involvement including healthcare, apparel, and the food and beverage industries. ESR is involved in motorcycle roadracing at the professional level for the 2016 season complete with TV and Internet streaming coverage of events. Eric Swahn Racing, LLC would like you to become a part of our team! [email protected] (313) 303-0708 To Our Future Partners: Hi, I’m Eric Swahn and I am proud to present this strategic partnership proposal between ESR and your brand. I’ll be entering my 6th year on the racetrack and thus far I’ve made a significant impact in the racing community. I continue to establish personal as well as professional relationships and I would love the opportunity to create a partnership with you and your brand. The following proposal outlines the benefits of partnering with Eric Swahn Racing, LLC. Our marketing objectives for 2016 are to: Produce measurable sales results for our partners through marketing and activation Grow our social media presence by 25,000 fans total between Facebook, Instagram, and Twitter Work as a partnership and strategic marketing alliance Enter into long-term partnerships with 2016 as the first year of a three year plan Our racing objectives for 2016 are to: Enter, Qualify, & Finish within the top 15 all (~7 Events) MotoAmerica Pro Superstock 600 races Enter, Qualify, & Finish within the top 10 all (~8 Events) WERA Expert National events Enter, Qualify, & Finish within the top 5 all (~10 Events) WERA Expert Regional events Attend additional events that don’t conflict including Testing & Tuning (~30 Total Events) Improve existing lap times at every track Learn & gather data from new tracks to us Overall goals: Compete internationally by or before the year 2020 Field a team of 2-4 riders branded as ESR Direct brand representation on track and involvement in the national motorcycle community will encourage consumers to be loyal to you. Many of your top competitors already have their brands represented in this industry and I would like to offer you the opportunity to be a strong presence as well. Through this long-term partnership you will gain international level exposure while increasing recognition as well as sales. I am open to your feedback and suggestions as to how we can make this work with your business. I’m working with two high level agents who would be happy to assist in your decision. Please contact me by phone, e-mail, or we can meet in person to discuss partnership opportunities. Thank you for your time and consideration. Sincerely, Eric P. Swahn Owner / Pro Racer Eric Swahn Racing, LLC Quick Race Bio Name: Eric Swahn Location: Sterling Heights, MI Class: Superstock 600 Bike Make/Model: Triumph D675R 2006 -Motorized riding experience began on a 2006 Kymco People 250cc Scooter 2008 -Began riding my first real motorcycle, a 2008 Kawasaki Ninja 250cc 2010 -Moved up to riding a 2006 Kawasaki Ninja ZX-6R 636cc 2011 -Started training on close course racetracks 2012 -Earned WERA Novice Race License -WERA Novice Regional 1000cc Superstock Champion -WERA Novice Regional 750cc Superstock Champion -WERA Novice Regional 600cc Superstock Champion 2013 -Graduated to WERA Expert -Qualified 10th/26 for WERA Expert National 600cc Superstock -2nd Overall WERA Expert Regional 750cc Superbike Championship -2nd Overall WERA Expert Regional 600cc Superbike Championship 2014 -10/12 Top Ten WERA Expert National Finishes -Career High 2nd Place WERA Expert National Finish -4th Overall WERA Expert National Challenge Series - 750cc Superbike -Featured in the December 2014 edition of Sportbikes Inc Magazine 2015 -Earned MotoAmerica Professional Race License – Superstock 600 Class -3 Top Six WERA Expert Regional finishes -Near fatal crash at Grattan Raceway 05/03/15, missed remainder of season due to injury -Featured in the January & September 2015 editions of Sportbikes Inc Magazine -Named the 24th most influential Motorcycle Roadracer in the world by the Hookit Index -Fully recovered from all injuries, finished my 2nd Tough Mudder, bicycled over 1,000 mi, & ran over 300 mi as of 10/31/15 Eric Swahn Racing - Past Sponsors Sportbike Track Gear – www.sportbiketrackgear.com Sportbike Track Time – www.sportbiketracktime.com Knox Armor – www.knoXarmorusa.com Witchkraft Motorsports – www.witchkraftmotorsports.com Ballistic Performance Components – www.ballisticparts.com Scandinavian Brake Systems – uk.sbs.dk GU Energy – www.guenergy.com Sportbike Tire Service – www.sportbiketireservice.com Michelin Tires – www.michelin.com PopShadow Decals – www.popshadowdecals.com Shoei Helmets – www.shoei-helmets.com Chicken Hawk Racing – www.chickenhawkracing.com Motion Pro – www.motionpro.com VorteX Racing – www.vorteXracing.com XT Racing – www.Xtracing.com Kraft Chiropractic - www.kraftchiro.org K&N – www.knfilters.com Spy Optic – www.spyoptic.com SERIES OVERVIEW MOTOAMERICA IS THE AMA-SANCTIONED NORTH AMERICAN PROFESSIONAL ROAD RACING CHAMPIONSHIP SUPPORTED BY THE FIM AND DORNA. MOTOAMERICA’S MISSION IS TO GROW MOTORCYCLE RACING IN THE STATES AND SERVE AS A PIPELINE FOR AMERICANS COMPETING ON THE WORLD STAGE. MOTOAMERICA IS THE PREMIER NORTH AMERICAN ROAD RACING CHAMPIONSHIP OPERATED BY THE KRAVE GROUP LLC, WHICH CONSISTS OF FOUR PARTNERS: THREE-TIME WORLD CHAMPION AND AMA HALL OF FAME INDUCTEE WAYNE RAINEY, LONGTIME TEAM ROBERTS MANAGER CHUCK ASKLAND, MOTORSPORTS MARKETING EXECUTIVE TERRY KARGES, AND ENERGY SECTOR ENTREPENEUR AND BUSINESSMAN RICHARD VARNER. WAYNE RAINEY CHUCK ASKLAND TERRY KARGES RICHARD VARNER PRESIDENT CHIEF OPERATING CHIEF MARKETING CHIEF FINANCIAL OFFICER OFFICER OFFICER Former two-time US Former Vice President of Executive Director of the Energy sector investor, Superbike and three- Motorsport Operations Petersen Automotive motorcycle enthusiast time 500cc World at Circuit of the Americas Museum, former Roush and collector, co-owner Champion (1990, 1991, in Austin, Texas, former Performance Senior Vice of Champions Moto 1992), former MotoGP Managing Director of President, co-owner of Team Principal Team Roberts US and bespoke motorcycle MotoGP teams (1990- brand Champions Moto 2008) American Motorcyclist Federation Internationale de Dorna Sports Association Motocyclisme The commercial rights holder for Sanctioning Body of Global governing/sanctioning MotoGP MotoAmerica body of motorcycle racing 2016 RACE EVENTS * TENTATIVE SCHEDULE 2016 MotoAmerica Dates 2015 WERA National Dates – Example MARCH 13-15 JUNE 3-5 SEPT 9-11 ROEBLING ROAD RACEWAY ROAD AMERICA NEW JERSEY MOTORSPORTS PARK FAULKVILLE, GA ELKHART LAKE, WISCONSIN MILLVILLE, NEW JERSEY APRIL 8-10 JUNE 10-12 SEPT 11-13 CIRCUIT OF THE AMERICAS BARBER MOTORSPORTS PARK ROAD ATLANTA AUSTIN, TEXAS BIRMINGHAM, ALABAMA BRASELTON, GA APRIL 15-17 JUNE 19-21 OCT 22-25 ROAD ATLANTA ROAD ATLANTA BARBER MOTORSPORTS PARK BRASELTON, GA BRASELTON, GA BIRMINGHAM, AL APRIL 25-26 JULY (TBD) DATE TBD TALLADEGA GRAN PRIX RACEWAY LAGUNA SECA RACE TBD TALLADEGA AL MONTEREY, CALIFORNIA LOCATION TBD MAY 13-15 JULY 13-14 DATE TBD VIRGINIA INTERNATIONAL RACEWAY MID OHIO SPORTS CAR COURSE RACE TBD ALTON, VIRGINIA LEXINGTON, OH LOCATION TBD MAY 16-17 JULY 25-26 NOLA MOTORSPORTS PARK MILLER MOTORSPORTS PARK NEW ORLEANS, LA SALT LAKE CITY, UT CLASS STRUCTURE SUPERBIKE & SUPERSTOCK 1000 SUPERSPORT Highly Modified 1000cc / Restricted Modifications 1000cc Highly Modified 600cc SUPERSTOCK 600 KTM RC CUP Restricted Modifications 600cc Spec Class for Riders 14-22 Years Old AUDIENCE 375,854 TOTAL ATTENDEES IN 2015 SEASON 1,375,000 CBS VIEWERS DURING THE SEASON EVENT PROMOTIONS ADVERTISING AND LOCAL PROMOTIONS Fans are able to engage in a festival- like environment at every MotoAmerica event. Every race ticket is a paddock pass and fans are able to get up close and personal with the riders, teams and the machines that they ride. Develop and place radio/TV Ads - In market radio and TV ads Media Interviews - Local news outlets and radio - Mainstream media articles and stories Media Events prior to race - Pre-Race weekend media events - 2-up rides (A fan is able to ride on the back) Social media - Increasing event awareness directly to fans Local events - Dealership sponsored special events - Bike nights with MA Riders - Rider meet and greets - Pre-sale ticket discounts through local dealers LIVE STREAMING 1,000+ HOURS OF ORIGINAL CONTENT 25,000 VIEWERS WATCH EACH EVENT 5,000 VIEWERS WATCH REPLAYS OF LIVE STREAM 2016 TV PLANS / WEB OVER 1.4 MILLION VIEWERS REACHED THROUGH CBS SPORTS NETWORK SEASON RACE RECAP TELECAST TRADITIONAL TELEVISION: Currently MotoAmerica is investigating and negotiating live and same day race coverage options for the 2016 race season. 2015 was aired tape delayed. LIVE STREAMING: Continued live streaming of each race in its entirety. Stream live from computer, tablet or smart phone via an Internet connection. Eric Swahn Racing’s Social Fanbase MotoAmerica’s Social Fanbase FACEBOOK FACEBOOK 15,000+ Likes 53,500+ Likes 40,000 Monthly Reach 60,000 Weekly Reach INSTAGRAM INSTAGRAM 14,413 Followers 8,238 Followers 300-400 “likes” per post 300-400 “likes” per post TWITTER TWITTER 182 Followers 4,708 Followers YOUTUBE MOTOAMERICA.COM 8,200+ Views 320,773 Monthly Visits 80 Subscribers 84,902 Unique Visitors 65 Videos Over 10 hours of original content NEWSLETTER 1,000+ active contacts ERIC SWAHN RACING.COM 12,500 Page Views 8,000 Unique Visitors 23 Blogs BONNIER MOTORCYCLE GROUP MotoAmerica has entered into a strategic marketing & sales partnership with Bonnier Motorcycle Group Bonnier Motorcycle Group manages 7 magazines and 11 websites. MotoAmerica is reaching more and more people every day.