Warid Telecom Intelligent SMS Routing New-build GSM network to launch with Telsis advanced SMS system Warid Telecom, latest entrant to the fast-growing mobile telephony market in Bangladesh, aims to set the national benchmark for performance and service quality with a new-build network that has advanced text messaging technology at its core. Developed and manufactured by The Telsis advanced messaging Telsis, the messaging system exploits solution, which includes Intelligent SMS Routing technology centralised intelligence, to deliver text messages with management and billing, is tightly unprecedented speed and reliability, integrated within the service layer and to support new text services. of the network. It gives Warid an It will give Warid, planning to begin upgradeable throughput of 600 service early in 2007, a significant messages a second ensuring that edge over the country’s three even large-scale text events, such established networks. as TV-driven voting, are handled reliability and performance and the efficiently. Telsis text messaging system is a key Telsis Intelligent SMS Routing has element in our plan.” been widely adopted by mobile “We have a population of 140 network operators as a replacement million in Bangladesh and by next Warid Telecom is owned by the Abu for legacy messaging systems. Its year it is anticipated that more Dhabi Group, which is led by His successful implementation and than 20 million will be mobile Highness Sheikh Nahayan Mabarak performance in a new build network phone users. We aim to become a Al Nahayan. Apart from having a launched by Warid in Pakistan in major player of the Bangladesh substantial shareholding in Bank 2005 was a key element in the Cellular Industry and to grow the Alfalah and United Bank Limited, the decision. market at the same time,” says Abu Dhabi Group also has other Farhan J. Khan, CTO of Warid international investments in the The Warid Bangladesh deployment is Telecom International LLC, telecommunications, finance, part of a GSM full turnkey contract Bangladesh Operations. “We will hospitality, property, oil exploration & won by Telsis’ global partner Ericsson. do it by offering a new level of supplies, and automobile industries. Telsis Limited, Barnes Wallis Road, Segensworth East, Fareham, Hampshire, P015 5TT, United Kingdom Tel: +44 1489 76 00 00 Fax: +44 1489 76 00 76 www.telsis.com 1509-1085-02.