ESPN – COLLEGE BASKETBALL – 811 – OPPORTUNITIES 2017 WHO WE ARE 2 PSP CLIENT ROSTER 3 LONE STAR SHOOTOUT DEC. 2017 778,000 $934,142 3,750,631 People watched both games 100% media equivalency Total impressions $268,680 18,745 QI media value Event attendance $51,373 Total earned media value KEY GOOGLE ANALYTICS • This day was the 4th busiest Saturday for visitors to Call811.com, behind only Kentucky Derby, Preakness and August 6, 2016 • The event day (Saturday) had 993 visitors, which was 3.5 times the number from the same Saturday in 2015 • 322 of the 993 visitors came to the site between 12‐1pm EST on Saturday, when the broadcast started on ESPN2 • Top states for visits: Texas, Arizona, California, Florida, Georgia, Arkansas 4 LONE STAR SHOOTOUT DEC. 2017 5 LONE STAR SHOOTOUT EARNED MEDIA 6 ABOUT US • We host over 100 basketball games per year and are also active in golf and hockey • The most notable events this year include: Adolph Rupp Classic, Hoosier Tip‐off Classic, Ramblin’ Wreck Showcase, Showcase On The Banks, Ice Vegas Invitational, Valley Of The Sun Shootout, MGM Resorts Main Event 7 811/CGA MAIN EVENT Substantial viewership will be NOVEMBER 20-22, 2017 LAS VEGAS, NV nationally concentrated in Nevada, Utah, Mississippi, California and Texas Kareem Abdul Jabbar will be attending the event and will be honored during the games 8 VALLEY OF THE SUN SHOOTOUT PRESENTED BY 811 Arizona is the consensus No. DECEMBER 5, 2017 PHOENIX, AZ 1 in the 2017‐18 pre‐season NCAA basketball rankings Substantial viewership will be nationally concentrated in Texas, Arizona and New York One of the most highly anticipated events of the early season 9 ADOLPH RUPP CLASSIC PRESENTED BY 811 Substantial viewership will be NOVEMBER 17-26, 2017 LEXINGTON, KY nationally concentrated in Kentucky, Tennessee, Illinois, Indiana and Alabama Kentucky is one of the most dominant programs in college basketball Most loyal fan base in the country 10 PARTNERSHIP ASSETS RECOGNITION IN-ARENA EXPOSURE • Entitlement of the select event including naming rights • Four (4) :30 ads on arena video boards in each game (i.e. “811/CGA Main Event” and inclusion in event logo • Two (2) customized on‐court promotions in each game, including • Category exclusivity extended promotion in each halftime • Usage of event marks in advertising and promotional • Inclusion in official event program campaigns • Dedicated booth space on arena concourse with giveaway items • One (1) full page event program ad ADVERTISING & PROMOTION TV VISIBLE SIGNAGE • Corporate marks incorporated into all event marketing • Two (2) on‐court floor decals materials, including but not limited to, all advertising, website, • Four (4) minutes of courtside rotating signage on scorer’s table per email blasts and promotions game • Inclusion in pre‐event promotional media campaign in event • Logo on each goal pad or goal support city DMA • Logo on press conference backdrop • Email blast promotion to season ticket holders, alumni and • Branding on team bench kick plates arena mailing lists • Midcourt integrated event logo • Advertising space on the homepage of the event website • 360 LED ribbon signage TICKETS & HOSPITALITY MEDIA • Twelve (12) courtside/floor tickets with VIP Hospitality Room • :30 national TV spots access to all tournament sessions • Earned media plan • Thirty (30) lower level tickets with VIP Hospitality Room access • 200 game tickets for promotional purposes 11 CREIGHTON BLUEJAYS BASKETBALL 811 will be an official partner NOVEMBER & DECEMBER OMAHA, NE of all Creighton home games in November and December (10 games) Substantial viewership will be nationally concentrated in Nebraska, Indiana, Illinois, New York, Wisconsin, Rhode Island, Ohio and Pennsylvania Top 5 in attendance nationally Title night | TV visible signage | Radio | In-arena exposure 12 811 ATHLETE AMBASSADOR OVERVIEW CAMPAIGN • 30‐day campaign with high‐profile ambassadors like Sean Farnham • Sean Farnham and other ambassadors will do an account takeover and answer fans’ questions on 811’s social channels • Fans will win autographed items and VIP experiences to select events for entering • Ambassadors will promote the campaign for a month, post 6 times on social media per week, and make earned media appearances • This will substantially increase 811’s social following and drive traffic to 811’s site Farnham was a student‐athlete at UCLA, where he was a freshman on the 1997 Pac‐10 Championship team that advanced to the NCAA Elite Eight. He was named UCLA’s Freshman of the Year in 1997, Most Improved Player in 1999, and was the 1999‐2000 co‐captain with Earl Watson. He joined ESPN in 2010 as a college basketball analyst. He calls games across ESPN, ESPN2 and ESPNU from various conferences, including SEC, Pac‐12 and West Coast Conference. 13 OVERVIEW • November 20‐22, 2017 • T‐Mobile Arena in Las Vegas, NV • To be aired on ESPN Networks • December 5, 2017 • Talking Stick Resort Arena in Phoenix, AZ • To be aired on ESPN2 • November 17‐26, 2017 • Rupp Arena in Lexington, KY • To be aired on ESPN and SEC Network • November and December home games in 2017 • CenturyLink Center in Omaha, NE • To be aired on ESPN and FS1 • 30‐day campaign with high‐profile ambassadors like Sean Farnham Broadcaster Ambassador • Sean Farnham and other ambassadors will do an account takeover and answer fans’ questions on 811’s social channels Campaign • Fans will win autographed items and VIP experiences to select events for entering 14 THANK YOU .