www.aos.org THE BULLETINORCHIDS OF THE AMERICAN ORCHID SOCIETY Rate Card #10 Effective January 1, 2012 MECHANICAL REQUIREMENTS Ad Specifications Preferred Press-Ready Formats Non-Bleed Bleed — Vector-based EPS files, i.e. (Adobe Illustrator, Macromedia Width Height Width Height FreeHand, or EPS files exported from page layout 5 1 1 Full Page 7" x 9 ⁄8" 8 ⁄4" x 11 ⁄8" applications. Vector-based files should have all fonts 1 3 ⁄2 Page 7" x 4 ⁄4" converted to outlines, or fonts must be included with ad 1 1 5 ⁄3 Page V 2 ⁄4" x 9 ⁄8" file submission. (Please note that files exported as EPS files 1 5 3 ⁄3 Page Sq 4 ⁄8" x 4 ⁄4" from QuarkXPress do not retain or embed fonts, so fonts 1 1 3 ⁄6 Page V 2 ⁄4" x 4 ⁄4" must be included with QuarkXPress EPS files. EPS files 1 5 5 ⁄6 Page H 4 ⁄8" x 2 ⁄16" exported from Adobe InDesign will embed fonts when they 1 1 7 ⁄9 Page 2 ⁄4" x 2 ⁄8" are exported.) — Raster-files (image files or Photoshop files) saved as .TIF or Trim Size .EPS formats. Raster files can be saved from any of the 1 Journal trims ⁄8" off top, bottom and outside edge. Final image-editing software programs. Color images should be 7 trim size of publication is 8" × 10 ⁄8". Live matter should be a saved as CMYK (not RGB or LAB color spaces.) 1 minimum of ⁄2" (top and bottom inside trimmed edges, and 1 a minimum of ⁄2" (inside and outside) should be Preferred Native File Applications allowed for binding. AOS prefers ads submitted in press-ready formats; EPS or TIFF, as described in the previous section above. A second Binding choice for ad submission, if necessary, would be to supply Notch Bound native application files from the following applications: — Adobe InDesign 2.0 or higher Paper Stock — QuarkXPress 4.0 or higher Inside Pages are 60 lb. gloss text — Adobe PageMaker 6.5 or higher Covers are 100 lb. gloss text — Adobe Illustrator 8.0 or higher All papers are Forest Stewardship Council-certified and — Macromedia FreeHand 9.0 or higher contain at least 10-percent post-consumer waste. These application files require that ALL FONTS, IMAGES AND GRAPHICS that are used to be sent along with the Halftone Screen native application file. They will not output correctly 140—175 line screens are acceptable without them. Both the screen and printer fonts must also be supplied. PageMaker, QuarkXPress 5.0 and InDesign have Insert Requirements a “collect for output” element built into the program that All inserts must be furnished printed, folded and ready for will allow you to collect all graphics and fonts used. 1 3 binding. Inserts must be folded to 8 ⁄4" × 11 ⁄8". All inserts will be placed between signatures. Unacceptable Files Microsoft Word, Microsoft Excel, Microsoft Publisher, Corel Resolution and Color Format Requirements Draw, Corel Word Perfect, Corel Ventura, Adobe FileMaker, — 4–color CMYK graphics Adobe FrameMaker, Windows Metafiles (.wmf), BMP files — No less than 300 dpi when output is at final size (.bmp), GIF files (.gif). 10901 Old Cutler Rd. t Coral Gables, FL 33156 t Tel 785-865-9218 t Fax 305-740-2011 t [email protected] t www.aos.org .