MARCH 2018 Important Dates APA Media Summit recap BNC Advertising Contest BNC Advertising and Magazine Deadline: March 23 deadlines approaching BNC Magazine Contest Deadline: March 30 Kenneth Boone named new APA president Two journalism icons to be inducted Online Media Campus into the Hall of Honor Understanding Analytics Presenter: Sherri Horton Alexander City Outlook among the newspapers March 22 that ‘do it right’ Making Digital Audio A Part Of Your Daily Routine Alabama newspapers change print frequency Presenter: Megan Rohrbacher April 9 New paper tariffs could cost jobs at U.S. publishers Alabama Newspaper Hall of Honor USPS eliminates green lids for some flat trays Saturday, April 7, 2018 Ralph B. Draughon Library Auburn University McGovern buys W.B. Grimes & Co. APA Summer Convention NNA seeking Amos, McKinney and July 19-21, 2018 Perdido Beach Resort Phillips nominations MARCH 2018 AlaPressa 2 Alabama Press Association Alabama Newspaper Advertising Service Inc. 3324 Independence Drive Suite 200 Birmingham, AL 35209 (205) 871-7737 APA Media Summit Success (205) 871-7740 (fax) The 2018 APA Media Summit make more calls) www.alabamapress.org was held at the Birmingham Marri- -Do your research before calling ott on Friday, Feb. 16 with the high- on potential business est registration numbers in years. -Use tools and resources such The new one-day format fea- as, social media platforms, Life- Board of Directors tured concurrent sessions for edito- Hacker, LinkedIn, Career Onestop, rial and advertising in the morning Reach 256. Scott Brown, Chairman of the Board and afternoon. Covering the morning editorial The Decatur Daily Kicking off the day, the past pres- session, Mitch Sneed, managing Kenneth Boone, President ident’s brunch included a nomina- editor for Tallapoosa Publishers, Tallapoosa Publishers, Inc. tion for new offi cers and members Inc., led a panel on “Kitchen Sink Horace Moore, First Vice President for APA/ANAS and the Journalism Fundamentals.” The Northwest Alabamian Foundation boards. During the luncheon sponsored Jim Rainey, Second Vice President Baretta Taylor from The Deca- by AT&T, the Lifetime Achievement The Tuscaloosa News tur Daily shared a fun and valuable Award was presented to Jim Cox, Robert Bozeman, The Evergreen Courant presentation on sales at the morn- publisher of the Clarke County Dee Ann Campbell ing advertising session. Taylor cov- Democrat) and the Emerging The Choctaw Sun-Advocate ered topics such as prospecting, Journalist Award was given to Will Terry Connor, The Cullman Times time management, and the sales Whaley, a reporter at the Jackson Bob Davis, The Anniston Star process. Highlights of his presen- County Sentinel. Eddie Dodd, The Abbeville Herald tation “Silver Bullets for Sales Suc- The afternoon advertising pro- Denise DuBois, The Citizen of East Alabama cess,” which focused on business gram featured a panel led by Mat- Tricia Clinton-Dunne development and retention, were: thew Allen from Starnes Media. The Fort Payne Times-Journal -Block time for weekly prospect- James Phillips, Daily Mountain Eagle ing (i.e., 2 hours on Tuesday) Parks Rogers, Gulf Coast Newspapers -Strong purposeful pitch see Summit page 2 Darrell Sandlin, TimesDaily -Find a way to bring added val- Steve Smith, The Dothan Eagle ue to your prospect K.A. Turner, Alabama Media Group -High contact volume (simply BNC underway with entry APA Staff deadlines approaching Felicia Mason, Executive Director The APA Better Newspaper Brad English, Marketing/Governmental Contest is open and entries are Affairs Director pouring in! Visit alabamapress. Leigh Leigh Tortorici, Senior org for information on editorial, Marketing Representative advertising and, our newest Jaclyn Langan Deadlines for Entry: , Membership Coordinator contest for magazines. Also on the Meegan Maxwell, Network Coordinator site, you will fi nd links to the ACES Sarah Russell, Tearsheet Coordinator entry system. Editorial Contest Closed Dennis R. Bailey, General Counsel Please call Jaclyn (205- Advertising: March 23rd Scott Goldsmith, APA Accountant 871-7737) or email (jaclyn@ alabamapress.org) if you have Magazine: March 30th questions. MARCH 2018 AlaPressa 3 consuming news. lowed for everyone to share ideas in Comments and suggestions from a collective way, not hearing just one the survey said, “ I liked the presen- person’s thoughts or just one way of Summit tation and panel formatting as it al- thinking.“ from pg 2 Allen focused on understanding the competition and knowing current and potential customers. Some of the highlights included: -Setting yourself apart from com- petition -Designing ads and strategies before confirming the sale. Showing them what you can do. This year was a record year for students attending the summit. Em- ily Featherston, from Starnes Pub- lishing, led a panel of journalism students, to discuss how to market to younger readers. The panel also Standing from left to right: Mike Breedlove, Jim Cox, Steve Stewart, Cy Wood, Bo Bolton, Ferrin covered topics such as social media Cox and Joe Thomas. Sitting from left to right: Scott Brown, Michele Gerlach, Linda Breedlove, and habits and how their generation is Jim Oakley. APA elects new officers and board members Kenneth Boone, president of Tal- lisher of The Anniston Star; Denise editor -in-chief of the Birmingham lapoosa Publishing Inc., has been DuBois, publisher of The Citizen of Business Journal; and Will Whal- elected president of the Alabama East Alabama in Phenix City; Eddie ey, reporter at the Jackson County Press Association. Boone succeeds Dodd, editor and publisher of The Sentinel in Scottsboro. Scott Brown, who became chairman Abbeville Herald; and Steve Smith, Mitch Sneed, editor of The Out- of the board. publisher of The Dothan Eagle. look in Alexander City was elected Horace Moore, owner and pub- Members remaining on the board for a second two-year term. lisher of Mid-South Newspapers are: Parks Rogers, publisher of Gulf Foundation board members re- based in Haleyville, was elected Coast Newspapers; Tricia Clinton- maining on the board are: Bro Krift, first vice president, and Jim Rainey, Dunne, publisher of The Fort Payne executive editor of the Montgomery publisher of The Tuscaloosa News, Times-Journal; Dee Ann Campbell, Advertiser; Michael James, editor of was elected second vice president publisher of The Choctaw Sun-Ad- The Tuscaloosa News; Tracy Salter, of APA. vocate in Gilbertown; Terry Connor, publisher of The Greenville Advo- Tallapoosa Publishers Inc. op- publisher of The Cullman Times; cate; Marc Johnson, vice president erates five newspapers: The Alex- Darrell Sandlin, publisher of the of The Arab Tribune; Johnny Ad- ander City Outlook, The Dadeville TimesDaily in Florence; and Robert ams, publisher of the Union Springs Record, The Wetumpka Herald, The Bozeman, publisher of The Ever- Herald; and Teresa Woodruff, gen- Tallassee Tribune and the Eclectic green Courant. eral manager of The Moulton Adver- Observer; three monthly maga- The APA Journalism Foundation tiser. zines: Lake, Lake Martin Living and elected Caroline Quattlebaum, co- Elmore County Living; six websites publisher of The Southeast Sun in associated with the publications, a Enterprise, as president. Quattle- commercial web printing shop, and baum succeeds Rex Maynor, pub- Kenneth Boone Photography. lisher of the Opelika-Auburn News, Jim Rainey has served two terms who became chairman of the board. on the APA board of directors and is Anthony Cook, editor of The Daily currently the chairman of the APA Home in Talladega, was elected Legislative Committee. vice president of the Journalism New board members elected Foundation. were: James Phillips, publisher of New Foundation board members the Daily Mountain Eagle of Jasper, elected were: Adam Prestridge, and K. A. Turner, Alabama Media general manager of the Advertiser- Group. Gleam in Guntersville; Kim Patter- Members elected for a second son, publisher of The Sand Moun- two-year term are: Bob Davis, pub- tain Reporter in Albertville; Ty West, MARCH 2018 AlaPressa 4 Hall of Honor to induct Alabama icons on April 7 Kathryn Tucker Windham ries of eight books about Jeffrey, He began his career in the early and Paul Davis, both icons in the ghost that inhabited her Selma 1960s at The Tuscaloosa News as Alabama community journalism, home. a night shift reporter, and eventually will be inducted into the Alabama In addition to her writing, Wind- became associate editor. His work Newspaper Hall of Honor during ham was also known for her storytell- was nominated twice for a Pulitzer ceremonies at Auburn University on ing and radio broadcasts. She was Prize. Saturday, April, 7, 2018. frequently invited to the National Sto- His hard-nosed reporting gar- Kathryn Tucker Windham began rytelling Festival in Jonesborough, nered widespread attention and led her newspaper career at age 12, re- Tenn., and could also be heard on to reform of mental institutions na- viewing movies for her cousin Earl Alabama Public Radio. tionwide. He defended the people Tucker’s weekly newspaper, The Windham was a very talented who could not defend themselves. Thomasville Times. photographer. She began taking He was present when George photographs with the Graflex at The Wallace stood in the door of Foster Thomasville Times. The first camera Auditorium at the University of Ala- of her own was a Brownie she bought bama to prevent African-Americans in 1930. from attending the school. Later Her photographs were included in when Wallace met with the U.S. many showcases including “In View Deputy Attorney General, Davis was of Home: Alabama Landscape Pho- the only reporter present to cover the tographs,” organized by the Hunts- meeting. ville Museum of Art, and “Amazing Davis went on to become edi- Alabama,” an exhibition organized tor of The Selma Times-Journal and Kathryn Tucker Windham for the Retirement Systems of Ala- vice president and general manager She graduated from Huntingdon bama. of the Natchez (Miss.) Democrat. He College in 1939 and returned to The In his nomination, Ed Williams, and his wife, Gayle, purchased the Thomasville Times as a freelance professor emeritus of journalism at Auburn Bulletin and The Tuskegee writer.