COMMITTEES 8th Silk Road International Conference “Development of Tourism in Black and Caspian Seas Regions” May 24-26, 2013 Tbilisi-Batumi, GEORGIA Organizing Board Prof. Dr. Giuli ALASANIA International Black Sea University Prof. Dr. Ş. Ercan TUNÇ International Black Sea University Resul DİKMEN, PhD International Black Sea University Assoc. Prof. Dr. İlyas ÇİLOĞLU International Black Sea University Assoc. Prof. Dr. Metin MERCAN International Black Sea University Salavat SAYFULLIN, MA International Black Sea University Prof. Dr. Otar ZUMBURIDZE Georgian Technical University Giorgi GHVEDASHVILI Tbilisi State University Scientific Board Prof. Dr. Giuli ALASANIA International Black Sea University Prof. Dr. Natela DOGHONADZE International Black Sea University Prof. Dr. Ketevan LAPACHI International Black Sea University Prof.Dr. Tatiana PAPIASHVILI International Black Sea University Prof. Dr. Tamara SHIOSHVILI International Black Sea University Assoc. Prof. Dr. İlyas ÇİLOĞLU International Black Sea University Assoc. Prof. Dr. Giorgi BAGHATURIA International Black Sea University Assoc. Prof. Dr. Kakhaber DJAKELI International Black Sea University Assoc. Prof. Dr. Cabir ERGÜVEN International Black Sea University Assoc. Prof. Dr. İlyas ÜSTÜNYER International Black Sea University Assoc. Prof. Dr. Faruk GÜRSOY International Black Sea University Assoc. Prof. Dr. Metin MERCAN International Black Sea University Prof. Dr. Otar ZUMBURIDZE Georgian Technical University Giorgi GHVEDASHVILI Tbilisi State University Technical and Support Board Caner DİNÇER International Black Sea University İslam MASACI International Black Sea University Hasan KAYMAN International Black Sea University Hakan ERGÜN International Black Sea University Giorgi GIGINEISHVILI International Black Sea University Eteri KOBAIVANOVA International Black Sea University Giorgi KAZAKHASHVILI International Black Sea University Temur MAISURADZE International Black Sea University Zviad PIPIA International Black Sea University Iasha MURVANIDZE International Black Sea University Tbilisi - Batumi, GEORGIA Page | i May 24, 2013 – May 26, 2013 Page | ii Tbilisi - Batumi, GEORGIA May 24, 2013 – May 26, 2013 CONTENTS 8th Silk Road International Conference “Development of Tourism in Black and Caspian Seas Regions” May 24-26, 2013 Tbilisi-Batumi, GEORGIA Contents .......................................................................................................................................................... iii-iv Welcoming Speech Giuli ALASANIA .......................................................................................................................................................... v-vi CHAPTER 1 Economical Tourism, Investments, Infrastructure .................................................................................................1 How to Increase Tourism in the Republic of Georgia? ................................................................................................3-6 Kamal FATEHI, Murat DORAL Sustainable Tourism .................................................................................................................................................7-10 Elchin AKBAROV The Effectiveness of Governmental Incentives in the Turkish Tourism Sector and the Relationship between Incentives and Tourism Revenue ....................................................................................................................................................11-16 Ferhat Baskan ÖZGEN Perspectives of the Tourism development in Georgia ............................................................................................17-20 Nika CHITADZE Forecasting the Effect of Tourism on Foreign Exchange Reserves in the Caucasus Region ....................................21-26 Edward R. RAUPP, Danna V. RAUPP The Role of Tourism in the Development of Regions .............................................................................................27-30 Rufat MAMMADOV Town Tourism at the Black Sea Coast .....................................................................................................................31-34 Marine PRIKHODKO The Development Perspectives of Regional Tourism in Azerbaijan Georgia and Turkey ........................................35-36 Rasim ABUTALIBOV Significance of Social Media Marketing in Tourism ...............................................................................................37-40 Charita I. JASHI Agro‐tourism Infrastructure development and personnel training project in Kakheti‐ Alvani‐Mtatusheti region ..........................................................................................................................41-42 Teimuraz BERDZENISHVILI, A. ABESADZE, M. ARABIDZE, P. COTOIDZE Using the visitor expenditure surveys to assess the impact of tourism on the economy: possibilities and limitations ....................................................................................................................................43-48 Teresa SKALSKA The Development of Ecotourism in the World: Azerbaijan Case ............................................................................49-52 Hazi EYNALOV, Rufat MAMMADOV Risk as a Motivation in Adventure Tourism and its Use in Terms of Tourism Marketing ........................................53-57 Özgur SARIBAŞ, Zafer ÖTER Tourist SMEs contribution to employment: The case of Georgia ...........................................................................58-63 Tatiana PAPIASHVILI, İlyas ÇİLOĞLU Tbilisi - Batumi, GEORGIA Page | iii May 24, 2013 – May 26, 2013 8th Silk Road International Conference “Development of Tourism in Black and Caspian Seas Regions” Forecasting Number of Georgian Visitors to Turkey with Different Method ..........................................................65-67 Ahmet SEKRETER, Okan ERAY CHAPTER 2 Cultural Tourism .................................................................................................................................................69 Folk Museums as the Expression of National Identity Folk Museums as the Expression of National Identity .......71-73 Sevdagul ALIYEVA Religious Tourism in Christianity and Islam ............................................................................................................75-80 Kristina LAZARIDI Tourism as a Catalyst of Globalization in the Sphere of Using Cultural Heritage ...................................................81-83 Nana AKHALAIA Real and/or virtual tours to mount Ialbuzi/Elbrus/Passa .......................................................................................85-88 Natela POPKHADZE Ethics in International Marketing ...........................................................................................................................89-95 Aygul ISAYEVA Global Peace and Tourism ....................................................................................................................................97-100 Ismail OZSOY, Faruk GURSOY, Ahmet SEKRETER Sachkhere‐Chiatura Karts Caves and Katskhi Pillar Tourist Route’s Popularization Issues ..................................101-102 Alexander ABESADZE, Teimuraz BERDZENISHVILI, A. GRIGALASHVILI Gender Dimensions of Tourism ..........................................................................................................................103-106 Kifayat AGHAYEVA, Terane Nasimi GULUZADE CHAPTER 3 Medical Tourism, Educational Tourism, Security ...............................................................................................107 Medical Tourism Potential in Turkey: The Case of Izmir City ..............................................................................109-115 Zafer ÖTER, Ali KÖSTEPEN For the Matter Concerning Educational Tourism in the Caucasus ......................................................................117-121 Tamar TAMARASHVILI Tourism Security and Providing of Defense of Insuring ......................................................................................123-125 David Vaja TCHIOTASHVILI Action Plan for Tourism Development in Imereti Region ...................................................................................127-132 Lali GIGAURI, Eka DEVIDZE Churches and Monasteries as Prerequisites for Religious Tourism Development in Imereti Region .................133-135 Maka BUGHULASHVILI, Eka DEVIDZE Challenges of Educational Tourism in Georgia ...................................................................................................137-141 Tinatin KUBLASHVILI Specifics of Strategic Management in PR Practice ..............................................................................................143-146 Nikoloz MAKHARASHVILI Page | iv Tbilisi - Batumi, GEORGIA May 24, 2013 – May 26, 2013 8th Silk Road International Conference “Development of Tourism in Black and Caspian Seas Regions” Welcoming Speech Giuli ALASANIA Vice‐Rector of International Black Sea University, Professor of Ivane Javakhishvili State University Head of Organizing Committee of the 8th Silk Road International Conference “Development of Tourism in Black and Caspian Seas Regions” Tourism and its challenges in today’s Georgia People have travelled since ancient times for various reasons and with different goals. However, a long time passed before travelling became tourism, a global phenomenon, today recognized worldwide by both developed and developing nations as the largest industry on earth. Tourism as a multifarious activity evolved during