Media Kit 2020 Contents 03 | Contact Information 04 | Why advertise with us 05 | About AframNews 06 | Distribution 07 | Demographics 08 | Small Business Advertising 09 | Advertising Rates & Sizes 10 | MarketPlace Rate Sheet 11 | Preprint & Online Rates AFRAMNEWS.COM 2020 02 Contact African American News & Issues (713) 692-1892 (713) 692-1178 Production [email protected] Sales [email protected] 6130 Wheatley Street Houston, Texas 77091 USA Aframnews.com AFRAMNEWS.COM 2020 03 Why advertise with us According to the 2018 Multicultural Economy Report, African-American buying power has seen impressive gains since the end of the last economic downturn, jumping from $961 billion in 2010 to an estimated Since 2000, the $1.3 trillion in 2018. African-American market has seen a 114% percent increase in buying Although traditional media is rapidly power = $2.2 Billion evolving, the daily newspaper remains a prime tool for shaping the views and degrees either read a print newspaper or actions of millions of people every day. visited a newspaper website. With most of the major corporate media From the perspectives of news value operations framing the news according and advertising potential, AFRAMNEWS. to what is treated as offi cial, documented COM is a proven tow-pronged success history or conventional wisdom, our role story -- fi lling a news void in the African- as a community news media organization American community while attracting is to expose and debunk the easily and keeping consumers able to shop and accepted and erroneous generalities spend with our advertisers. Our stats as about the African-American community a solid source of news and advertising and its place in the larger society. revenue remains strong and is steadily growing as we continue to raise our Meanwhile, recent documented research profi le and gain greater recognition in the reveals newspapers continue to attract Gulf Coast region and across the state of highly educated consumers who are Texas. ready to shop and spend. In an average week, 85% of adults who have done post- graduate work or who have advanced Published weekly AFRAMNEWS.COM 2020 04 About AframNews Founded in 1996 AFRAMNEWS‘ mission is to shine a as a small newspaper for Acreage spotlight on problems affecting African- Home community in Houston, American communities throughout the AFRAMNEWS is a free Sunday state of Texas. We believe it is essential publication which has become Texas‘ to identify and address the challenges widest circulated and read newspaper affecting the cultural values, principles, with an African-American perspective. and ideals long-cherished by many With a weekly statewide distribution African-Americans. of 113,000 plus, AFRAMNEWS‘ distribution area includes the counties with the largest African-American populations in Texas. 113,000+ Statewide Distribution in Greater Houston, Gulf Coast & Southeast Region, Dallas-Fort Worth Metroplex Region, San Antoinio South & Austin Central Regions AFRAMNEWS is a certifi ed Historically Underutilized Business (HUB) and 4.5% is recognized as a The AFRAMNEWS Minority/ Woman- newspaper is passed along owned business (M/ WBE) at a rate of 4.5 times within the African-American community. AFRAMNEWS.COM 2020 05 Greater Houston & Surrounding Cities Distribution COMBINED DISTRIBUTION ZO N GREATER E 75,000+/- HOUSTON AREA & SURROUNDING 1 CITIES Total Distribution: 75,000 Distribution Points Total Population: 5,728,143+ CHURCHES African-Americans: 16.5% SCHOOLS COMMUNITY COLLEGES UNIVERSITIES TEXAS HBCUs 2 BEAUTY SALONS E DALLAS/ FORT WORTH BARBERSHOPS N METROPLEX O FUNERAL HOMES Total Distribution: Z 25,000 SOUL FOOD RESTURANTS Estimated Population: BARBECUE RESTAURANTS 1,188,580 H-E-B FOOD STORES African-Americans: 25.9% DOCTOR‘S OFFICES HOSPITALS POST OFFICES CONVENIENCE STORES Z SAN ANTONIO & O LIBRARIES AND MORE... AUSTIN AREA N Total Distribution: E 13,000 3 Combined Population: 1,891,208 Combined Af ricanAmericans: 16.9% AFRAMNEWS.COM 2020 06 Demographics AFRICAN AMERICANS POLLED SAID AFRAMNEWS: 32.1% 16.9% 11.6% 9.5% $60,000- $15,000- $30,000- $45,000- $74,999 $29,999 $44,999 $59,999 AVERAGE HOUSEHOLD INCOME • Makes them think • Portrays intelligent and successful people • Energetic and creative • Demonstrates strong community leadership • Middle-class • Neighborly MALE READERS FEMALE READERS HIGH SCHOOL EDUCATION COLLEGE GRAD SOME COLLEGE 48.4% 51.6% 86.8% 20.9% 36.4% TARGET READERSHIP MEDIAN INCOME $54,999 3.3 MEDIAN HOME VALUE Million AFRICANAMERICANS $82,500 AFRAMNEWS.COM 2020 07 Give your business growth Advertise with Afram News and let us hep your company grow. Small Business 3.5x2in Advertising Business card will be adjusted to fi t our size requirments. Just provide your business card and we’ll take care of the rest. We take pride in helping out the Artwork drop dead is 12:00 noon, Friday, 2 days prior little guy. to publication • Minimum 300dpi • Scanned high res fi le 2x3.5in • Physical card to scan Vertical Business card will be adjusted to fi t our • Text fi le with information size requirments. • All discounts require a signed contract Artwork drop dead is 12:00 noon, Friday, 2 days prior • Email fi les to [email protected] to publication Social Media Rates Facebook - $110 per post Instagram - $85 per post Twitter - $85 per post AFRAMNEWS.COM 2020 08 ADVERTISING RATES & Specs ROP SIZES Tabloid 10.75 x 11” High • Publication day is Sunday • Deadline ROP insertion order is 5:00pm Wednesday, Five (4) days prior to publication • ROP Artwork drop dead is 12:00 noon Friday, Three (2) days prior to publication • Send ads in PDF format. Minimum 300 dpi to [email protected] • All discounts require a signed contract Sizes and Rates PUBLICATION SIZE: 10.75“ X 12“ ALL RATES ARE NET ZONE 1 ZONE 2 ZONE 3 GREATER HOUSTON, DALLAS FORT WORTH SAN ANTONIO SOUTH SIZE WIDTH DEPTH GULF COAST & METROPLEX & AUSTIN CENTRAL SOUTHEAST REGION REGION REGION 75,000 25,000 13,000 DOUBLE TRUCK 20.0“ 10.0“ $15,345.00 $10,714.00 $8,184.00 FULL PAGE 9.75“ 10.0“ $6,975.00 $4,870.00 $3,720.00 12 PAGE H 9.75“ 5.0“ $3,696.00 $2,435.00 $1,875.00 12 PAGE V 4.875“ 10.0“ $3,696 .00 $2,435.00 $1,875.00 14 PAGE 4.875“ 5.0“ $1,860.00 $1,280.00 $985.00 15 PAGE 9.75“ 2.0“ $1,138.00 $735.00 $565.00 18 PAGE 4.875“ 2.0“ $855.00 $640.00 $490.00 PUBLISHING DAY: SUNDAY $200 per color spot | $500 for four-color 12 PAGE HORIZONTAL 12 PAGE VERTICAL 14 PAGE 15 PAGE 18 PAGE AFRAMNEWS.COM 2020 09 Preprint Deliver to Tristar Web Graphics 4010 Airline Dr., Houston, TX 77022 ............................... DISTRIBUTION SIZE DELIVERY INFORMATION RATE CPM Single TRISTAR WEB Sheet GRAPHICS $59 CPM (10“x10“ ATTN: Charles max size) Sacco 4010 Airline Drive 48 Tab $68 CPM 728x90 LEADERBOARD Houston, TX BANNER 1216 Tab $70 CPM 77002 20-24 Tab $75 CPM 8AM-5PM 300x250 FREQUENCY DISCOUNTS MAY APPLY BANNER CONTACT: SALESAFRAMNEWS.COM OR 713 6921892 FOR MORE INFORMATION RESERVATION DEADLINE: 14 DAYS PRIOR | MATERIALS DEADLINE: 7 DAYS PRIOR PREPRINTS Available for Zone 1 Only - 50,000 Min Insert 300x600 ................................. BANNER Online Rates SIZE WEEKLY RATE MONTHLY RATE 728x90 LEADERBOARD $345WEEK $1,260MONTH BANNER 300x250 RECTANGLE BANNER $188WEEK $600MONTH 300x600 VERTICAL BANNER $266WEEK $945MONTH FREQUENCY DISCOUNTS MAY APPLY CONTACT: SALESAFRAMNEWS.COM OR 713 6921892 FOR MORE INFORMATION 10 AFRAMNEWS.COM 2020 FOLLOW US ON SOCIAL MEDIA FACEBOOK: www.facebook.com/aframnews TWITTER www.twitter.com/aframnews INSTAGRAM: @AFRAMNEWS GET IN CONTACT WITH US WWW.AFRAMNEWS.COM PRODUCTION [email protected] SALES [email protected].