CUSTOMER STORY Intersection leverages Sitetracker to deploy 7,500+ wifi kiosks worth over $200M Executive Summary Intersection and New York City partnered to create “LinkNYC,” a Intersection (an Alphabet company) program to replace 7,500+ payphones with wifi kiosks. For such connects the digital and physical an innovative project, Intersection chose an innovative solution - worlds, enhancing people’s Sitetracker. Intersection can now: journeys through their cities and • Simultaneously manage 4,000+ kiosk builds effectively, offering brands the opportunity to including coordination across 15 teams and the city government. drive more relevant and engaging advertising, rooted in real-world • Shorten time to revenue for a $500 million opportunity in location and physical context. digital advertising over twelve years. Industry • Efficiently forecast project completions and share deployment Media, Smart Cities, progress all stakeholders through dynamic maps. Telecommunications Type Manufacturer, Installer, Advertising Platform Past Challenges Projects Scaling effectively Installations, Service & The City of New York partnered with Intersection to convert over 7,500 public Maintenance payphones to wifi kiosks in a program called “LinkNYC.” From start to finish, each kiosk deployment requires approximately 450 tasks spread across 15 Headquarters teams (e.g. Civiq, ConEd, DoITT, and other contractors). Even with their phased New York City, NY installation plan starting with about 4,000 units, that’s 4000 x 450 x 15 = 27 Major Customers million potential points of friction or failure. Intersection quickly understood New York City, Greater that traditional project management tools, such as spreadsheets, simply weren’t London Authority going to meet the logistical challenge ahead. Time to revenue Link kiosks are expected to generate over $500 milllion in advertising revenue over a twelve year period. The longer it takes to get kiosks installed and www.sitetracker.com CUSTOMER STORY | PAGE 2 online, the longer it takes for both the city and Intersection to realize revenue. Furthermore, each wifi kiosk required a significant amount of upfront capital. For such a large financial and political capital investment, it was imperative for projects to be completed on time. High-visibility initiative Both the City of New York and Intersection (an Alphabet company, parent of Google) are recognized as leaders in civic technology, so LinkNYC was a high-visibility initiative from the start. Besides the millions of residents of New York that would encounter a Link kiosk every day, cities around the world look to New York City to understand what works, and doesn’t, in the movement toward smarter cities. Getting it right, on-time and on-budget, was thus critical for both New York City and Intersection. Regulatory compliance Besides needing internal process controls as part of the normal course of business, being a vendor to the municipal government of NYC meant that Intersection would need robust audit capabilities, which spreadsheets and similar solutions are unable to provide. Solution Although Intersection is a subsidiary of Alphabet (the parent company of Google) with access to significant resources, they knew that buying a purpose-built solution would be more cost effective and deliver faster time to value than trying to build an in-house tool. When Intersection learned about Sitetracker, they quickly saw the value of a central platform to manage their projects, facilitate collaboration among their many teams, and create a single source of project truth. Intersection recognized that they were embarking on a new, innovative kind of program and needed a correspondingly innovative way to manage it. The Sitetracker platform enabled their entire team - from project managers to executives and field workers - to instantly see the status of all of their projects through easy-to- use reports, dashboards, and dynamic maps. Sitetracker keeps the public informed too: a map of Link locations on LinkNYC’s website, showing which kiosks are online and being deployed, is a standard Sitetracker feature. www.sitetracker.com CUSTOMER STORY | PAGE 3 Results Scalable project management Intersection can now manage 4,000+ builds simultaneously and effectively. As they expand into more markets, such as Philadelphia, Chicago, and London, Intersection knows that the Sitetracker platform is ready to grow with them. “Every action Consistent time to revenue taken in Sitetracker By ensuring that they can complete projects on-time and on-budget repeatedly, is logged and Intersection and the municipal government of New York City can reliably know when assets can begin generating revenue. available for audits at anytime, ensuring Robust audit and compliance controls Every action taken in Sitetracker is logged and available for audits at any time, that projects are ensuring that projects are completed properly and that any issues can be completed properly identified and addressed quickly. and that any issues Accurate forecasting can be identified With better project tracking, Sitetracker enabled accurate forecasting and helps Intersection’s executives make data-driven strategic decisions. and addressed quickly.” Better management reporting Sitetracker’s built-in reporting engine allowed project managers and executives Project Manager, Intersection to easily schedule and run reports, helping them to quickly identify trends. This includes powerful mapping functionality to show project managers and executives where kiosks are located along with their current status. Gained a partner in growth Sitetracker’s Customer Success team provides support and ongoing development, meaning that Intersection has partner with industry expertise to help them adapt and scale their business. About Sitetracker Our Mission: Empower project managers to deliver on time and on budget Project managers are responsible for building the future, yet their tools were designed for the past. Misreporting, missed deadlines, and blown budgets are all too common. At Sitetracker we are obsessed with fixing this problem. PM’s should have a single solution that allows them to effectively manage numerous and complex projects that delivers to their needs and wants. To find out more email: [email protected]/ Get a free demo: www.sitetracker.com/demo/ www.sitetracker.com.