PUBLIC RELATIONS ZÜRICH ADVERTISING BERN DIGITAL BASEL CHANGE LAUSANNE RESEARCH GENEVA EVENTS FARNER INTERNATIONAL Press release Consumer electronics: Farner takes over all influencer engagement and media work for Wiko Switzerland Zurich, 2 February 2017 – Wiko has commissioned Farner to manage its media work and influencer engagement in Switzerland, with the aim of strengthening the company’s presence as a game changer in the regional smartphone market. The acquisition of this latest client is testament to Farner’s many years of expertise in the area of consumer electronics and the success of its integrated approach. Wiko is a trendsetting smartphone manufacturer based in Marseilles, France, and is looking to establish a foothold in the Swiss market with its range of colourful, multifunctional and affordable devices. Speaking about the partnership with Farner, Petra Ventura, Wiko’s Marketing and Communications Director for Southern Europe, said: “We are delighted to have found a strong partner in Farner which boasts an established presence throughout Switzerland and is able to identify with the spirit of Wiko.” An interdisciplinary team based in Zurich will be responsible for Wiko’s media work and influencer engagement across Switzerland. By securing this partnership with the consumer electronics manufacturer, Farner has demonstrated its strong regional presence and years of in-depth expertise in the area of consumer goods and electronics. Press release Consumer Electronics: Wiko 2 February 2017 Page 2 of 2 Contact: Kurt Rossi, Member of the Managemt Board Phone: 044 266 67 67 | e-mail: [email protected] News on farner.ch: http://www.farner.ch/en/news-en/consumer-electronics-wiko/ About Farner Consulting Farner is Switzerland’s leading agency for communications consultancy (agency ranking www.bpra.ch). Founded in 1951, the agency now employs more than 140 people at its offices in Zurich, Bern, St. Gallen, Lausanne/Geneva and Lugano. It offers a comprehensive array of services, covering all aspects of public relations and public affairs – from content creation, research & analytics, digital and change communications through to advertising and events – and bringing together multidisciplinary communications consultants with industry-specific expertise and know-how. Farner is one of the Global Top 100 Agencies (The Holmes Report). Farner is the first Swiss PR agency ever to receive Europe’s most important award for excellent communication twice: The Holmes Report “D-A-CH Agency of the Year” in 2012 and 2015. Internationally, Farner is the exclusive affiliate of FleishmanHillard in Switzerland and also works with other international networks. About Wiko Wiko was founded in 2011 in Marseille, South of France. Today it has 500 employees and operates in over 30 countries around the world. Wiko is currently the second best-selling smartphone brand in France and is also a TOP 5 company in other European mobile markets like Italy, Belgium, Spain and Portugal. In 2016, it is launching a number of captivating new releases including the expansion of the Ufeel range, fun accessories, protection and wireless audio devices, as well as the WiMATE Smartband. Wiko is a member of French Tech, a government agency promoting digital innovation and creation. Not bad for a five-year- old. Way to go Wiko! Better keep an eye on this one… © Farner 2017 .