The Wine Lab Generating innovation between practice and research 575782-EPP-1-2016-1-IT-EPPKA2-KA Work Package 1 - Hubs set up Report “Learning Landscapes: needs and opportunities in the wine sector” Document information Due date of Intellectual Output M8 Actual submission date M13 Revision Version 1.2 Author(s) Alessio Cavicchi , Gigliola Paviotti – UNIMC Cristina Santini – University San Raffaele, Italy Contributors The Wine Lab consortium - see next page for full information DELIVERABLE REVIEW HISTORY Version Name/Partner Status * Date Summary of changes 1.0 Gigliola Paviotti/UNIMC A 30.01.18 First draft 1.1 Cristina A 15.02.18 Adding content; first review Santini/UNISanraffaele 1.2 Alessio Cavicchi/UNIMC A 15.03.18 Review, revision, adding content 1.3 Judit Sulyok /GTK C 29.05.208 Review and remarks 1.2 Gigliola Paviotti/UNIMC A 04.06.2018 Final draft (*) A=Author; C=Contributor; REV= reviewer; EXT = external reviewer This project has been funded with support from the European Commission. This document reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein Authors Alessio Cavicchi , Gigliola Paviotti – University of Macerata, Italy Cristina Santini – University San Raffaele, Italy Contributors Federica Baldoni, Mara Cerquetti – University of Macerata, Italy Albert Stöckl, David Strasser – IMC FH University Krems, Austria Federico Lazaridis, Federica Lazaridis, Calliope Mouchtari – Nico Lazaridi Wiac SA, Greece Pierpaolo Lorieri – Podere La Scurtarola, Italy Valeria Vigna, Roberto Gaudio – CERVIM, Italy Judit Sulyok, Eszter Madarász, Alan Clarke – University of Pannonia, Faculty of Business and Economics (GTK), Hungary Thomas Schuster – Weingut Schuster, Austria Sara Danelon, Annalisa Bonfiglioli – Melius/Cooperativa Cramars, Italy Spyridon Mamalis, Kamenidou Irene, Borbotsi Xrysa, Perdiki Fotini – Eastern Macedonia and Thrace Institute of Technology (TEIKAV) This project has been funded with support from the European Commission. This document reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein Table of Contents INTRODUCTION .................................................................................................................................................. - 6 - METHODOLOGICAL NOTE ............................................................................................................................. - 8 - 1. UNIVERSITY BUSINESS COOPERATION IN WINE ......................................................................... - 10 - 1.1 BACKGROUND CONTEXT ................................................................................................................................ - 10 - 1.2 SCOPE AND METHODOLOGY ........................................................................................................................... - 13 - 1.3 FINDINGS: PRACTICES ANALYSIS AND DESCRIPTION ...................................................................................... - 15 - 1.3.1 Practices analysis ................................................................................................................................. - 15 - 1.3.2 Practices description ............................................................................................................................ - 16 - 1.4 CONCLUSIVE REMARKS ................................................................................................................................. - 21 - 2. BUILDING CONSENSUS ACROSS COUNTRIES: THE DELPHI EXERCISE ................................ - 23 - 2.1 INTRODUCTION .............................................................................................................................................. - 23 - 2.2 SCOPE AND METHODOLOGY .......................................................................................................................... - 23 - 2.3 FINDINGS ....................................................................................................................................................... - 24 - 2.3.1 Preparation .......................................................................................................................................... - 24 - 2.3.2 First round............................................................................................................................................ - 24 - 2.3.3 Second round ........................................................................................................................................ - 26 - 2.4 CONCLUSIVE REMARKS ................................................................................................................................. - 31 - 3. OPENING DIALOGUE: INTERVIEWS TO WINE PRODUCERS AND POLICY MAKERS......... - 32 - 3.1 INTRODUCTION .............................................................................................................................................. - 32 - 3.2 SCOPE AND METHODOLOGY .......................................................................................................................... - 32 - 3.3 FINDINGS ....................................................................................................................................................... - 33 - 3.4 CONCLUSIVE REMARKS ................................................................................................................................. - 42 - 4. WINE WITH STUDENTS EYES: THE SURVEY .................................................................................. - 44 - 4.1 INTRODUCTION .............................................................................................................................................. - 44 - 4.2 SCOPE AND METHODOLOGY .......................................................................................................................... - 44 - 4.3 FINDINGS ....................................................................................................................................................... - 44 - 4.4 CONCLUSIVE REMARKS ................................................................................................................................. - 53 - 5. UNDERSTANDING AND ASSESSING NEEDS OF DIVERSE STAKEHOLDERS .......................... - 54 - 6. CONCLUSIONS AND RECOMMENDATIONS .................................................................................... - 56 - REFERENCES ..................................................................................................................................................... - 59 - ANNEXES ............................................................................................................................................................ - 62 - ANNEX I – COUNTRY PROFILE: AUSTRIA ................................................................................................ - 62 - 2.1.1 Wine in the regions ........................................................................................................................... - 64 - 2.2 GEOGRAPHICAL PRESENTATION “BURGENLAND”................................................................................... - 72 - 2.2.1 Socio-economic analysis “Burgenland” .......................................................................................... - 72 - 2.2.2 Wine in the regions ........................................................................................................................... - 72 - 2.3 GEOGRAPHICAL PRESENTATION “STYRIA” ............................................................................................. - 76 - 2.3.1 Socio-economic analysis “Styria” ................................................................................................... - 76 - 2.3.2 Wine in the regions ........................................................................................................................... - 77 - 2.4 GEOGRAPHICAL PRESENTATION “VIENNA” ............................................................................................ - 80 - 2.4.1 Socio-economic analysis “Vienna” .................................................................................................. - 80 - 2.4.2 Wine in the regions ........................................................................................................................... - 80 - 2.5 GEOGRAPHICAL PRESENTATION “BERGLAND” ....................................................................................... - 82 - Learning Landscapes: needs and opportunities in the wine sector Page - 3 - 2.5.1 Socio-economic analysis “Bergland” .............................................................................................. - 82 - 2.5.2 Wine in the regions ........................................................................................................................... - 82 - List of Reference ............................................................................................................................................ - 83 - ANNEX II – COUNTRY PROFILE: GREECE ............................................................................................... - 84 - 1 COUNTRY PROFILE ............................................................................................................................................ - 86 - 1.1 GEOGRAPHICAL PRESENTATION ....................................................................................................................