Sport Management Master’s Program 1 SPORT MANAGEMENT MASTER’S PROGRAM SELF-STUDY Prepared for the College of Arts & Sciences, University of San Francisco February 4, 2008 Sport Management Master’s Program 2 TABLE OF CONTENTS 1.0 MISSION AND HISTORY..................................................................................................................... 3 1.1 MISSION........................................................................................................................................ 3 1.2 HISTORY ....................................................................................................................................... 3 1.3 GOALS .......................................................................................................................................... 4 2.0 CURRICULUM .................................................................................................................................... 5 2.1 GENERAL OVERVIEW................................................................................................................... 5 2.2 ADMISSION AND TRANSFER POLICIES........................................................................................ 19 2.3 ADVISING ................................................................................................................................... 20 2.3 OVERALL ACADEMIC QUALITY .................................................................................................. 21 3.0 ASSESSMENT ................................................................................................................................... 22 4.0 FACULTY ......................................................................................................................................... 23 4.1 DEMOGRAPHICS ......................................................................................................................... 23 4.2 TEACHING.................................................................................................................................. 23 4.3 RESEARCH .................................................................................................................................. 25 4.4 SERVICE...................................................................................................................................... 27 4.5 RELATIONSHIP WITH OTHER DEPARTMENTS ............................................................................ 29 4.6 RECRUITMENT AND DEVELOPMENT.......................................................................................... 29 5.0 PROGRAM GOVERNANCE ............................................................................................................... 30 6.0 STUDENTS....................................................................................................................................... 31 7.0 STAFF .......................................................................................................................................... 32 8.0 DIVERSITY AND INTERNATIONALIZATION..................................................................................... 33 8.1 DIVERSITY .................................................................................................................................. 33 8.2 INTERNATIONALIZATION........................................................................................................... 35 9.0 TECHNOLOGY AND INFORMATIONAL RESOURCES ........................................................................ 35 9.1 TECHNOLOGY ............................................................................................................................ 35 9.2 LIBRARY...................................................................................................................................... 36 10.0 FACILITIES ...................................................................................................................................... 37 11.0 CONCLUSIONS................................................................................................................................. 37 12.0 COMPREHENSIVE PLAN FOR THE FUTURE...................................................................................... 39 13.0 DATA APPENDICES ......................................................................................................................... 43 Sport Management Master’s Program 3 1.0 MISSION AND HISTORY 1.1 MISSION Consistent with the University’s mission, the core mission of the Sport Management Master’s Program is to promote learning through excellence in teaching and scholarship and through reasoned discourse in a cohesive, ethical, and communal environment. The Program offers students the knowledge and skills to develop into successful persons and professionals. The Sport Management Master’s Program is internationally recognized as a premier Master’s Program that provides professional preparation and educates leaders. The Program utilizes its configuration as an evening program and its locations in large urban settings to promote learning outside of the classroom through internships, jobs, field research and other practical experiences. 1.2 HISTORY The University of San Francisco’s Sport Management Master’s Program is the largest sport management master’s program in the world! Moreover, because of recent changes in the leadership team, the curriculum, the faculty, the facilities, the students, and support from the University, it is also considered one of the best. The Master’s Program is a 23-month, 36-unit M.A. degree program with approximately 190 students in matriculation. Courses are offered in the evenings allowing students to work full time. Students are admitted in San Francisco in both the summer and spring and admitted in Southern California only in the summer. Since moving to three cohorts per year, about 85 students graduate with their Master’s degree in sport management each year (approximately 57 in SF; about 28 in Southern California). As of December 2007, USF has nearly 725 alumni with an M.A. in Sport Management (or Sports & Fitness Management as was the prior name of the degree). Many of the alumni have been successful in the industry, both nationally and internationally, in a very short time period. We have the largest number of alumni of any graduate program in Arts & Sciences, having recently surpassed Environmental Management. Moreover, the quality of the adjunct faculty has increased substantially helping to increase overall quality. The Sport Management Program began with its first cohort in January 1991 under the name Sports & Fitness Management and was initially part of the Exercise & Sport Sciences Department (ESS). At first a new cohort began once each year during the spring semester. Eventually (in 1999), the program enrolled two cohorts per year, one in January and the other in August (this was moved to July in 2003). An Orange, CA (Orange County) program was established in August 1999. A new cohort of approximately 35 students begins each July in Southern California. Currently there are four cohorts in San Francisco (each six months apart in terms of their matriculation) and two cohorts in Southern California (each one year apart). The Program informally severed its ties with the ESS Department around 2000. Five years ago the Program underwent substantial changes in its leadership team (see below). The name was changed from Sports & Fitness Management to Sport Management to better reflect the degree, clientele, and industry standard. The program also moved from the confines of the gym to Lone Mountain and upgraded the office space to represent an adult professional degree program. The curriculum was reviewed and significantly Sport Management Master’s Program 4 changed, adding elective courses, an accounting and budgeting course, and a strategic management course. Previous courses in human resources, facilities management and public relations are now offered as elective courses. Part-time faculty were all reviewed with some being replaced with more qualified professionals. Marketing efforts were improved and word spread of the increased quality. Community outreach efforts began with a quarterly newsletter and direct outreach in the community. The number of applications and prospects increased considerably in both San Francisco and the Southern California campus. Perhaps most importantly, retention improved dramatically indicating greater learning and satisfaction among students. The program has never undergone an academic program review. While morale is high among faculty and staff, there is a sense of being understaffed, especially since we have added new initiatives (e.g., newsletter, approximately 20 elective courses offered each year, about 75 new alumni each year) and retained more students. In addition, as student quality has risen the difference in teaching capabilities between full-time faculty and part- time faculty has become more and more apparent. This has caused some student dissatisfaction. 1.3 GOALS The Sport Management Program has a number of goals including: Providing a practical and theoretical education of the highest quality, Teaching a core set of courses while allowing students to specialize using the elective courses and master’s project course, Integrating the learning environment with the sport community through internships and jobs, guest speakers, real-world applications, and other applied experiences,