americanizing the AMERICAN ORCHESTRA Report of the National Task Force for The American Orchestra: An Initiative for Change June 1993 Funded by generous grants from: The Pew Charitable Trusts The Ford Foundation The Rockefeller Foundation The Nalional EndoWTnelllfor the Arts Task Force documentation and facilitation by: Keens Company Laura Lewis Mandeles. Principal Writer William Keens. Facilitaling Consulttmt Ii !/. I", -' i ~: _ Acknowledgments j FIlnders The American Symphony Orchestra League is deeply grateful to ~ following organizations whose generosity made the National Task Force process and this report possible: The Pew Charitable Trusts The Ford Foundation TIle Rockefeller Foundation The National Endowment for the Arts Nati6"'" Taslc Force The seven chapters of this report reflect the deliberations of 156 people who participated as members ofthe National Task Force for The American Orchestra: AnInitiative for Change. The American Symphony Orchestra League thanks the members of the National Task Force listed on the following pages for the personal contribution oftime, lcnowledge, expertise, and resources that each gave to the Issue Forums and to this report. NatWMI Taslc Force Steering Committee In addition to participating in the Issue Forums, the Steering Committee of the National Task Force provided guidance and oversight to the process, and direction to the preparation ofthis report. Carole C. Birkhead·, Chairman Chainnan, American Symphony Orchestra League Board ofDirectors Board Member and Past President, The Louisville Orchestra, KY Wayne S. Brown· Executive Director, The Louisville Orchestra, KY Wesley O. Brustad· ©1993 American Symphony Orchestra League Former Executive Director, San Diego Symphony Orchestra, OR Ist~ting,June, 1993 Catherine French 2nd Printing, July, 1993 President and ChiefExecutive Officer, American Symphony Orchestra League, DC Ruben Gonzalez Co-Concertmaster, Chicago Symphony Orchestra, n.. American Symphony Orchestra League 7n Fourteenth Street, Suite 500 Washington, OC 20005 continued ISBN 1-883807-OO-X • Board Member, American Symphony Orchestra League iii PresIOn H. Haskell· Members oftM NatWMI Task Force Board Memlxv and Past President. Jacksonville Symphony Orchestra, FL Anhur Johnson Lynda Anderson Leni Isaacs BO<X'Stin Board Member, Detroit Symphony Orchestra, MI Director, OffIce of Public Mairs Director Volunteer Administration Los Angeles Philhannonic, CA Fred Keller* Metropolitan Atlanta Chapter Board Member and Past President, Grand Rapids Symphony Orchestra, MI American Red Cross, GA Bolivia Bottome ! Director MichaelJ. Koss· Ronald Arron Instituto Universitario de Estudias Board Member, Milwaukee Symphony Orchestra, WI Free-Lance Violist, NY Musicales, VENEZUELA Libby Larsen· Nancy R. Axelrod Christopher Brown Composer, MN Executive Director Principal Bassist National Center for The Saint Paul Chamber Orchestra, MN Phyllis 1. Mills· Nonprofit Boards, OC Board Member, New York Philharmonic, NY Susan M. Bryant J. Thomas Bacchetti Chainnan ofVolunteers Robert Xavier Rodriguez Executive Director Metropolitan Atlanta Chapter Composer, TX Atlanta Symphony Orchestra. GA American Red Cross, GA Neil Williams· Audrey G. Baird· Robert Burks Board Member and Past President, Atlanta Symphony Orchestra, GA Director Principal Oboist Audience Relations & Group Sales Chattanooga Symphony & Opera Milwaukee Symphony Orchestra, WI Association, TN David A. Ball· NiCky B. Carpenter Executive Director Chairman New Hampshire Symphony Orchestra, The Minnesota Orchestra. MN NH Alexander S. Castonguay Dolores Barzune· President Honorary Chairman 21st Century Culture Dallas Symphony Orchestra, TX Columbia Artists Management, Inc., NY Wendy Biro-Pollard JuneChoi Director ofVolunteers Executive Director St. David's Medical Center, TX Asian American Arts Alliance, NY Aron Bitran David W. Christopher* Violinist, Cuarteto Latinoamericano & Past President Professor, Carnegie Mellon University, Pittsburgh Symphony Orchestra, PA PA Eileen T. Cline· PamelaBlau Dean Orchestra Management Fellow Peabody Conservatory ofMusic, MD American Symphony Orchestra League NancyBell Coo Jean P. Boone Manager Advertising Director The Cleveland Orchestra. OH Richmond Free Press, VA • Boanl Member, American Symphony Orchestra League • Boanl Member, American Symphony Orchestra League + Member, Volunteer Council, American Symphony Orchestra League iv v P. : i. 22 x " .. 4£ .111.' 2&",,---,=: i lUi t".Ut.t.'••2_-2_.•1I._tt.l-t.2.:...21 I. ,~ Sandra Gray Maxine Hunt Catherine Comet JoAnn Falletta Vice President. Leadership/Management President Music Director Music Director and International Initiatives Friends ofThe Roanoke Symphony. VA Grand Rapids Symphony Orchestra. MI The Virginia Symphony. VA Independent Sector. DC & Long Beach Symphony Orchestra. CA David J. Hyslop· Thomas Conlin Christopher D. Guerin President Music Director & Conductor Martin Feinstein General Manager The Minnesota Orchestra. MN West Virginia Symphony Orchestra. WV General Manager Fort Wayne Philharmonic. IN The Washington Opera. DC Christine de Iturriaga James L. Copenhaver Kenneth Haas· Director Executive Director Robert Fiezpatrick Managing Director The Midori Foundation. NY Colorado Symphony Orchestra. CO Dean Boston Symphony Orchestra. MA Curtis Institute ofMusic. PA Isaiah Jackson CherylC.Cox Gwendolyn Cochran Hadden Music Director & Conductor Executive Director Ernest fleischmann Board Member Dayton Philhannonic Orchestra. OH Amarillo Symphony. TX Executive Vice President & Boston Symphony Orchestra. MA Managing Director Juanita Jackson Carol Crawford Los Angeles Philharmonic. CA Board Member Assistant Conductor Craig Hajduk Orchestra Management Fellow The McLean Orchestra. VA Memphis Symphony Orchestra. 1N HemyFogel· American Symphony Orchestra League Executive Director Layton B. James Lyle Davidson Chicago Symphony Orchestra. IL D. Antoinette Handy Keyboardist Consultant Director. Music Program The Saint Paul Chamber Orchestra. MN Project Zero Margarite J. Foun;roy* National Endowment for the Arts. DC Graduate School ofEducation Executive Director Patricia Prattis Jennings Harvard University. MA Roanoke Symphony Orchestra. VA Gary Hanson Editor. SYMPHONIUM & Keyboardist. Director ofMarketing & Public Relations Pittsburgh Symphony Orchestra. PA Jane Davis Charles Fowler The Cleveland Orchestra. OH President Director Alice O. Jolly· Jane Davis Inc.• National Cultural Resom:ces. Inc.• DC cr Sue Ellen Hershman Manager flutist Columbus Pro Musica. IN Karen R. Dobbs Susan M. Franano Pro Arte Chamber Orchestra ofBoston. Executive Director General Manager MA Robert C. Jones Rhode Island Philhannonic Orchestra. RI Kansas City Symphony. MO President Indianapolis Symphony Orchestra. IN Nina Doggett+ Michelle George Claire Fox Hillard Music Director & Conductor Trustee Director ofSuzuki Studies Albany Symphony Orchestra. GA. and Geraldine Kidwell Boston Symphony Orchestra. MA The Cleveland Institute ofMusic. OH Meridian Symphony Orchestra. MS Music Supervisor Amarillo I.S.D.• TX William Eddins John Gidwitz Margaret Hoeppner Affiliate Artists/NEA Assistant Executive Director Cellist & Trustee Douglas W. Kinzey Conductor Baltimore Symphony Orchestra. MD Colorado Symphony Orchestra. CO Director ofMarketing The Minnesota Orchestra. MN Dallas Symphony Orchestra. TX Gary Good Eleanor Holt Thomas Elliott Independent Arts Consultant. WI Mitchell Korn Violist Director. Continuing & Preparatory Education President The Houston Symphony. TX Christine Goodheart Artsvision. NY Deputy Director The Cleveland Institute ofMusic. OH Ruben M. Escobedo Lincoln Center Institute. NY Jane S. Komblut+ Board Member Joseph Horowitz Author!Artistic Advisor. NY Board Member San Antonio Symphony Orchestra. TX The McLean Orchestra. VA • Board Member, American Symphony Orchestra League • Board Member, American Symphony Orchestra League + Member, Vohmteer Council. American Symphony Orchestra League + Member, Vohmteer Council. American Symphony Orchestra League vii vi r Holly Kuusinen Violet M. Malone Torn Nowicki Jesse Rosen Vice President Professor and Chair Board Member Executive Director Club MSO (Milwaukee Symphony ~puunentofEducatioruU Club MSO (Milwaukee Symphony American Composers Orchestra, NY Orchestra), WI Administration and Foundations Orchestra), WI Western Washington University, WA John Gordon Ross Margaret Hillyard Lazenby David O'Fallon Music Director & Conductor Director ofVolunteers Barbara Marshall· Staff Director Western Piedmont Symphony Orchestra, Boston Symphony Orchestra, MA Board Member Arts Partnership Program, OC NC ; Chicago Symphony Orchestra, II. Pat Leake Mary Padgett+ • James M. Rosser Presidept William C. Mason Board Member President Atlanta Symphony Associates, GA Board Member Austin Symphony Orchestra, TX California State University, Jacksonville Symphony Orchestra, FL Los Angeles, CA Rick Lester Stephen Paulus Executive Director John D. Mason Composer, NY Don Roth· Charlotte Symphony Orchestra, NC Director ofCorporate & President Community Resources Christine Perry Oregon Symphony, OR Christopher U. Light· United Way Crusade ofMercy, II. Percussionist Board Member Oregon Symphony, OR ~borah Rutter Kalamazoo Symphony Orchestra, MI Joni McNeill+ Executive Director Volunteer Gregory Poggi Seattle Symphony Orchestra, WA Connie F. Linsler Chattanooga Symphony & Opera Director General Manager Association, 1N Center for Arts Administration Thomas Serene Akron Symphony Orchestra, OH Meadows School ofthe Arts Orchestra Management Fellow Anne Miller+ Southern